SEO FAQ

Why do I need SEO?

Over 60% of customers perform a Google search prior to making any decision. On average, Google processes over 63,000 searches every second and 5.5 billion searches per day and just over 20% of all Google search queries are conducted by voice search.

You need to rank high on Google to capture relevant and high quality website traffic for your target keywords. Google will love to access and show your website to high quality visitors when your website is fully optimised of technical SEO and excellent user experience.

What does an SEO agency do?

Any SEO agency worth their salt will have a core team of highly skilled and professional SEO specialists who live and breath all things digital. On a daily, weekly and monthly basis, various tasks are carried out on your website which are based on core Google fundamentals and a bespoke SEO strategy.

Every company has unique business needs, therefore an SEO consultant at an SEO agency has to be able to adapt to any industry environment as well as stay up to date with Google trends and digital transformation.

What does SEO stand for?

SEO stands for Search Engine Optimization. SEO practices enable your business to rank highly preferably, above the fold in search engine results pages (SERP) where the ultimate goal is to gain visibility and acquire quality organic (unpaid) traffic  to your web pages or website.

What is the difference between SEO and SEM

Search Engine Optimization (SEO) focuses on pushing a website to outrank other websites on Search Engine Results Page (SERP) in order to gain quality organic unpaid traffic. Search Engine Marketing, on the other hand, focuses on increasing visibility, gaining quality traffic which is both organic and paid search

How long will it take to see SEO results?

From our vast experience in the SEO Industry, we can say that on average, it can take 4 to 6 months to start seeing results of our seo efforts for your website. As time goes by, your website should further see better results. 

SEO results grow better with time, unlike other tactics such as pay-per-click (PPC) advertising, because search engines use various factors to rank websites in search results and these factors, like your backlink profile, take time to optimize. In time, your website will have strengthened its domain rating, increased its backlinks that yield trust and credibility in the market.

How would you help my website increase visitors?

  • Focus on fresh trending topics on the news or social media
  • Start guest posting
  • Write guest posts
  • Promote content in online communities
  • Repurpose old content with new updated and better content
  • Use influencers who genuinely believe in your products or services
  • Join forces with other brands
  • Use share links to friends or social media
  • Retargeting and remarketing your products and services
  • Promote your website with blogger outreach
  • Use podcasts to tell your success stories or case studies
  • Create an active youtube channel
  • Promote happy customers’ reviews on social channels

How can my website rank on top of google results page

Simple answer: Deliver relevant information, products or a service that suffices the search intent of the user query

Sounds straightforward enough but one needs to heavily analyse, understand and master the search intent of the keywords used in the search query.

Use relevant keywords for individual webpages. Google aims to provide the most relevant result for any given query, and that is how it picks which website to rank at the top of the results page. 

Search intent is categorised into the following;

  • Informational intent
  • Navigational intent
  • Transactional intent
  • Commercial investigation
  • Keyword intent.

What is keyword research?

Keyword research is the process of analysing the intention that a user has for their search query. Search queries or intent are categorised into 4 categories.  

The aim of a keyword research is to serve the searcher with the right information, at the right time. This is mainly possible when one prioritises best keyword opportunities relevant to one’s products and services.

How can I get more clicks to my website

To get clicks to your website requires that it is visible in the search engine results page and most importantly on the first page of google search results. The more visible your site is, the more clicks you will receive. 

Research has shown that 90% of people don’t go past page 1 of the Google Search results when searching. 

Here are 10 various ways to increase visibility and clicks to your website  

  1. Add ‘Google My Business’ Profile.
  2. Make your website mobile-friendly.
  3. Optimise for Local SEO
  4. Get listed in online directories.
  5. Use location-based keywords.
  6. Add location tags to social media posts.
  7. Advertise
  8. Use compelling page titles and relevant keywords.
  9. Build external links.
  10. Create quality content.

What is a landing page

A landing page is a stand alone web page that a user sees first or ‘lands on’ after they click on a marketing promotion, online advertising campaign or a link in a marketing email. Landing pages are designed to entice a user to reach a specified goal known as a call to action, CTA.

What is on-page SEO?

On page SEO is when your efforts are focused on optimising individual web pages (by analysing content and html source code) in order rank at the top and attract relevant traffic or users in search engines

What is off-page SEO

Off-page SEO focuses on the tactics, techniques or strategies that you implement outside of your website. This includes link building, citations, content marketing, social media reviews, podcasts among others.

What is Page Rank?

This is an algorithm that looks at the quantity and quality of backlinks pointing to a web page. It is vital and classified as a ranking factor by google.

What are SEO backlinks?

Also known as Inbound links or external links,  Backlinks are HTML hyperlinks that point from one website to another website.

What’s the difference between local seo and International SEO

International SEO or traditional SEO focuses on improving your site’s visibility on a national or global scale local SEO on the other hand aims at capturing local searches to connect with searchers in your area.

What are Internal Links

Internal links are links that allow users to navigate a website by going from one page on a domain to a different page on the same domain. Users navigate a website to find content that they are interested in. Search engines also use internal links to navigate your website. Webpages can not be found if there are no links to it.

What is Link Building

Link building is the process of acquiring hyperlinks (mostly known as links) from other websites to your own website. This process allows users to navigate between pages on the web. Search Engines also use these links as stepping stones to crawl from individual pages on a website as well as links leading to other websites.

What does Link equity mean?

Think of ‘link juice’ and ‘Link Equity‘ as fruit and veg collected when playing a game, they boost your energy and a stronger lifeline, similarly when you get backlinks to your website, you get a boost is a search engine ranking factor based on the idea that certain links pass value and authority from one page to another. … Links that pass equity are one of many signals that Google and other search engines use to determine a page’s rankings in the SERPs.

What is the difference between do follow vs. no-follow links

Follow links (also known as do follow links) are links that you allow to be associated with your website and count towards boosting the page rank of the linked-to sites. A do-follow link looks like this: 

<a href=”https://example.com”>Anchor Text Goes Here</a>

No follow links are those links that you do not value and approve to be associated with your website. This instruction tells search engines not to crawl that link as it is not endorsed by you.  A No-follow link looks like this: 

<a href=”https://example.com” rel=”nofollow”>Anchor Text</a>

When you have links within your website that you do not wish search engines to crawl, you should use robots.txt

What is robots.txt?

A robots.txt file informs search engine crawlers which pages or files the crawler can or can’t be presented from your site. The main aim is to avoid overloading your website with requests. Remember; Robots.txt is not a mechanism for keeping a web page out of Google. To keep a web page out of Google, you should use noindex directives, or use pages that are password-protected.

How do I Optimise Content to Rank for Voice Search

After the mobile browser, voice is now the second most popular method of searching on mobile devices, with:

  • 68% users seeking for a quick fact
  • 47% looking for a local business online
  • 44% researching a product or service

Source: https://searchengineland.com/nine-voice-search-stats-to-close-out-2019-326884

Strategies to Optimize Your Content for Voice Search include

  1. Optimize for Rich Answers. …
  2. Restructure and refresh your Content. …
  3. Use Conversational Language for Content. …
  4. Aim for Long-Tail Keyword Phrases
  5. Improve Website Performance on Loading time
  6. Optimise for Mobile friendly
  7. Leverage Google My Business Listings.

Do you have in-house capabilities?

The Converted click has an in-house team of SEO experts, content strategists, copywriters and marketing specialists. This allows us to bring a range of skill sets to bear on any given project and provide a holistic approach to meeting client demands whenever required.
We have a track record of successful methods and clients that have utilised our services for many years.

Which content management systems can you work with?

We are experts in working with WordPress. If required, we are also happy to undertake individual CMS training to provide hands-on experience for your colleagues to become proficient in editing, populating and administering your website.

We need content written for a magazine/newspaper/offline article, can you help?

Copywriting and content creation are key specialities of our agency. We have extensive experience in writing online articles, guest posting and blogging which we are aware carries a lot of weight for SEO. We are also well aware of the best methods of approach to editors and journalists in negotiating content, placement and scheduling.

Can we use some of your content on our site?

We are happy to negotiate and provide information to help other businesses, organisations and researchers. Please contact us to discuss your requirements.

Can your SEO services get us high search page rankings?

Search engine optimisation is a key area of expertise at the Converted click. We know that successful SEO requires both technical knowledge and strategic capabilities. PPC/AdWords can achieve immediate high rankings in Google under selected key search terms and this can be useful as an element in some campaigns. However, organic SEO carries significant testimonial value, demonstrating merit in the website content and functionality

We are experts in building the prominent positioning of client websites in search page rankings and in researching the key phrases used by target audiences to seek information and content.

How long will an SEO audit for my website take?

An SEO audit is not to be rushed. It simply takes time to uncover root causes of the issues affecting your online health. Depending on the size of your site, a proper audit may take between 1-2 weeks to complete.

What is Domain Authority

Domain Authority (DA) has a score ranging between 1-100. The higher your website score the higher the probability of your website getting ranked at the top of the SERPs. DA indicates the number of quality and legitimate backlinks your website has.

You can boost your DA by making sure that links to your website are valid and are gained through the white hat link building process

How can we track that your seo strategies for our website are reaping results?

Key Performance Indicators, KPIs are at the heart of our work helping us identify which tactics work and which don’t. Monitoring the right KPIs is the best way to eliminate spending time and money on tasks that just aren’t driving the expected profit.

At Converted Click we understand that it is important to continuously update you on your return on investment. We do this by using leading software tools that clearly show Metrics on how your campaign is moving towards set goals,

Metrics we commonly use include:

  • Website Organic traffic.
  • SERP Ranking
  • Search Visibility
  • Quality Links
  • Organic Click through Rate
  • Time Spent on site by users
  • Bounce Rates
  • Pages per visit
  • Returning Visitors
  • Social Sharing
  • Clicks from Social Platforms

How do we build links to our website?

The toughest element of SEO has to be link acquisition and Off-Page SEO. That’s because it requires tons of intense planning and strategy. You will need to use great quality digital assets in order to create, attract, and acquire the best backlinks for your business. This can be fairly difficult, that’s why you will benefit from our link building packages.

As a link building company, we offer our link building packages, which include us auditing your competitor’s backlink profiles, in order to craft the best strategies for you. Here is our link building Strategy.

What is a link building process?

This entails the steps that you take to get other websites to link to your website. Building links is one of the many tactics used in search engine optimization (SEO). Links act as a signal to Google that your site is a quality resource worth indexing.

What is SEO for Dentist?

Have you ever wondered how a dentist gets its customers?  You would be surprised to know that not only is it by google locating dentists near you, but most importantly reviews on google.

As such SEO for dentists, also called dental SEO, focuses on optimizing a dental practice’s website for search engines and users to increase the sites visibility in search results on Google, Yahoo! and Bing. Your dental practice will also benefit from brand awareness, trust and credibility.

 

 

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