Creative Link Building Ideas (Beyond 2021)

Link building should be exciting, challenging and yield results. 

Foll our link building content series and access brilliant strategies to get more links. Not only will you achieve results from your link building efforts, you will enjoy the process and feel inspired by creativity.

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Link building for business

We make a case for why you need link building on a business level to improve your bottom link. Don’t just get links for the sake of it, use a business approach to acquire links. Read article now

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Social media link building

Integrate link building into your social media marketing and unite two world of powerful relationships, networking and links in 2021. Access the guide here

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My entire team was prototyping by the end of the first day!

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How To Manage And Optimise On Your Existing SEO Backlinks

‘A bird in a hand is worth two in the bush’ This saying is what you should apply when it comes to your existing business relationships.

Business relationships are vital in establishing trust and credibility in the market. It is less costly to retain your customers than it is to find and acquire new customers.

Similarly in the quest for digital brand or product awareness, brand visibility, quality traffic and  conversions for your business, do not neglect those backlinks that you have already built.

A good link building strategy will see to it that your backlinks are treasured, maintained and optimised to reach their full market potential.

Link building for businesses

Research shows link building for businesses has a high success rate once executed correctly.  It allows you to widen your brand exposure and visibility. When a website becomes famous, it gains more quality inbound links. 

A reliable and authoritative site will offer your website quality links. Building quality links will then highly rank your website. Aim at creating sustainable backlinks, which concentrates not on unlimited links but getting high-quality links.

Benefits of Link building

When you have good link strategy going,  you will reap the following benefits among others; 

  • more content exposure  in search results.
  • web traffic increases from other sites that are connected to you. 
  • increased  website authority through domain rating
  • Well-structured content which leads to more incoming quality links that are a valuable resource
  • supports index research for faster results in finding the website.
  • strong backlink relationships with other businesses.
  • builds website credibility and earns the customer’s trust.
  • gives your business more chances of getting sales

Where to get those links?

Pursuing quality links can help you build loads of fresh long-term business relationships with some of the top dogs or leaders in your industry.

Through these relationships, you will get exposure to the best in the industry. Quality backlinks are links from such leaders in the industry, with high domain ratings.  This is essential in making your website rank. 

Here are some tactics to getting  these high-quality links. 

1. Write a resource post.

There are a number of reasons people browse the internet including getting information on a particular subject or commercial buying of products and services.

Resource pages are a list of helpful links to a specific topic. Writing a resource post for your website is a smart way to start. 

It lures the target audience in a natural flow. If you plan to write a resource post, remember to have the content stick to its goal. Here are tips to make your content compelling:

  • Think of unique headlines. 
  • Research a topic and share your experiences and point of view. 
  • Write a headline with an accurate and specific goal.
  • Recognise other people’s pages when used as a reference. Inform them and ask if you can get any backlinks or social media shares

2. Engage in Public Relations

PR or Public Relations is the deliberation of releasing and spreading of data. Also, PR is a relationship between individuals, a group and the public.

The released information can affect the perception of the audience. Most PR professionals help businesses to establish a confident reputation to the public. They use different channels to spread data on various paid and unpaid ads. 

Besides blog posting, a press release is an effective way to share your work. It further helps to improve your search ranking on Google. 

3. Find Content lapses or gaps.

Finding gaps or lapses creates an opportunity for your improvement. Content gaps are the space between the user question and what answer they received. Filling in content gaps will allow you to generate authoritative links. 

Use the advantage of the lapses of some bloggers to make your content ahead of them. Most of them focus on text-based composition. The use of images or infographics make the content interactive. Remember, most people respond to visual information rather than context. Read further on Content Marketing

4. Infographics

Infographics are graphic representations of any information meant to convey a message promptly and clearly. Creating an infographic on hot topics will earn you authoritative links. Instagram and Twitter get the most audience engagement in terms of infographics. 

5. Check your competitor

Monitoring your competitor will help you to check their backlink sources. Conducting an audit on your competitor will show your position and room for improvement. 

It is much easier for you to determine where you should focus your improvement. Also, it will give you a hint to improve your niche for google ranking. 

The goal of checking your competitor is to outperform them or benchmark their tactics. You can take these steps to conduct your competitor’s analysis. 

  1. Look for your competitor’s URL. Also, it reveals your ups and downs. Spying is not a bad practice. It is the best you can to kick out the opponent from the picture. 
  2. Check how many backlinks they have. Finding out your competitor’s backlinks will give you other data such as the Domain score, Page score, Anchor text, and more.
  3. Find out the source of the backlinks. You can always take advantage of making the strategy better than them. 

6. Fixing Broken Links 

Broken links or Dead links are websites that are not working anymore. You may encounter an error page when you click the link. When you are new to link building, you are not aware that broken links can be a good source of quality links. 

Compose your outreach email and send it to the webmaster. Make your outreach email specific and straightforward. Tell them what you notice, suggest, and offer that you have ways to fix the broken links.

7. Use a credible influencer

Popularity attracts people’s eyes. Interviews and promotions using influencers will move your branding to the next level. They can drive more website traffic to become your prospective leads.

Influencer recommendations are more likely to be trusted due to their public image. Businesses use influencers and ambassadors to influence people’s buying decisions. 

8. Repurposing your content

Writing valuable content drives the interest of your audience. Moreover, giving the exact answers to their needs helps them to decide on their next move. 

Reproducing content is when you make the content fresh and updated to earn new links. Also, it does not mean to duplicate the content but to write a new form of the content. 

It helps to drive traffic and increase authoritative links. Make your repurposing content strategy in a way that your audience will love to read and access your content. Further  to increasing website traffic, it will boost your conversion rate. 

9. Advance Guest posting

Guest blogging is one of the most used link building strategies to earn links. It is proven and has been tested in recent times. Apart from generating links, here are some of its advantages:

  • Increase the number of visitors and readers to your website. 
  • Blogging builds your branding.
  • Establish a relationship with the audience or co-blogger.
  • Generate your links in a natural flow. 
  • Blogging improves your Google Search ranking. 
  • It increases engagement with the reader through comments.

10. Use of Charts, Tables, and Graphs

Charts, tables, graphs are the visual representation of relationships between data. It is to simplify the message of the correlating data. Use of visual representation makes the message simplified for the readers. 

Images create flow for you to produce authority links. Also, you can create graphs and charts to associate with your content. There are tools to help you with visual representations. In creating a visual representation, do not manipulate the result. Either good or bad, it will make you credible and show your expertise.

Managing existing links

Managing existing SEO backlinks is essential in maintaining your Google ranking. Monitoring your existing links makes you aware of your campaign status, gaps and harmful links. It will allow you to take immediate action toward opportunities.

What opportunities I need to keep track of in my profile?

Maintaining and tracking your link building campaign gives you an overall view of your strategy. Analysing your profile for tracking your metrics will give you an idea of your applied techniques. Sooner, you will discover new tactics applicable to your campaign.

Here are the metrics you need to take care of:

  • Check the date when the link went live. It is for you to check if the webmaster moved the page or the page itself becomes a broken link.
  • Review your referring domains. This way, you will discover loads of opportunities. There are potentially spammy links or untrusted URLs linked to your site. You need to eliminate and fix them before they cause you problems. Also, it can affect your other metrics and website visibility.
  • Is there an anchor text used? Anchor text is one of the SEO elements helping you identify which websites have spam works and which are  legit. An anchor text also tells your readers where they can find more information about the said topic.
  • How many Dofollow and Nofollow links are there? Both contribute to your website ranking. However, it is better to identify which of your links bring backlinks. 

Utilising existing backlinks

A smart way to save resources is to maintain its status. A quality backlink will generate good results by keeping it updated, it will lead to more opportunities. Here are several steps that might help you manage your existing backlinks. 

Step 1: Protect your links

Links are like the treasure boxes that you need to protect. Losing backlinks will affect the whole campaign. It is the first step in managing your backlinks. 

There are factors you cannot control such as;

  •  website closure 
  • Webmaster moving or updating outdated pages.
  • They remove your link, or 
  • They replace you as the reference or the link.

However, there are many alternatives that you can pursue to retrieve a link. For instance, the webmaster might not realise that there is an error that occurred on the page. They can publish and bring back the backlink.

Step 2: Review your fresh links

Newly acquired links will give you opportunities to check on your strategy status. Analysing your fresh acquired links will help you to know what content will fill in your audience. 

Along with the other webmaster linked to your site, they will notice changes and growth in your page. They might find your content worth sharing, reliable, and relevant. 

Platforms for managing backlinks allow you to combine different data and insights to form a new strategy. It always ends with the same goal, to increase the number of your quality links.

Step 3: Build more links with your link building strategies.

Identifying, tracking, and expanding your campaign profile are your routines in successfully managing your existing links. 

There are a bunch of strategies and ideas that you can do to generate links. Here are some of the most popular and successful link building strategies: 

  • Writing a guest post and publishing it to top rank sites.
  • Sending outreach emails to webmasters. Pitching guest posts or requesting a link in the body of the content.
  •  Searching and looking for unlinked brand mentions. Ask the webmaster if they can include your link as a reference.
  • You need to send out people for a product review. 
  • Participate and engage in forums and discussions. You can include links in your answers.
  • Conduct or guest an interview.

Step 4: Competitor link analysis

It is business as usual. Inspecting your competitor will always give you an edge. Auditing your top opponents gives an insight into your next. It is often a great move to take a few steps away from the competition.  

Assessing your competitor’s backlinks will make you realize many possibilities: 

  • Results will provide you the status and how well your competitors are fairing. 
  • It will give you the numbers and source of quality links your competitor has. You can review their profile and study how they came up with those links.
  • Find out how you can adopt or enhance the strategy used. 

Tools you can use to Manage your existing links.

Tracking and monitoring your campaign needs a lot of understanding and critical thinking. Therefore, tools are the right hand of every marketer. There are a lot of tools that you can use to keep track of your campaign. 

Google Search Console

Google Search Console or Google Webmaster Tools gives you the site’s performance like link data, organic search traffic, and other recommendations for your website to grow. 

Google PageSpeed Insights

Google PageSpeed Insights helps marketers understand solutions on how they can improve their site performance and navigation. It defines how fast or slow the site for a user. The highest score is 100, 59 below is considered low. 

Page speed plays an essential role in the user’s impression of the website. The customer’s user experience begins in landing on the home page. 

Google Analytics

Google Analytics allows you to monitor all of the sites and information. Aside from being free, it is a must-have tool as a marketer. Google Analytics can give you analysis and reports that will help your campaign grow. 

Google Keyword Planner

Google Keyword Planner is the best tool for newbies and startup businesses. It provides insights into your audience, what key terms drive organic traffic, and more. 

Schema builder

A schema is a form of code placed on your website for Google to understand your content easier. Schema builder allows you to follow your schema markup. It gives details like the field values, required fields and others.

Buzzstream

BuzzStream is a tool that everyone can use. This tool offers fast-tracking of contacts and information dedicated for outreach purposes. 

Majestic SEO

Majestic SEO has a lot of things to offer. More likely related to the backlink profile analysis such as External backlinks, backlink history and more. The tool will give you an insight into building your strategy better. 

Moz Link Explorer

Moz Link Explorer is a helpful tool that measures your backlinks, pages, domain and anchor text. It is for you to formulate a better strategy in competing online.

Ahrefs

Ahrefs is one of the most accurate tools in terms of backlinks analysis. It has a large backlink checking solution, best for a competitor backlink analysis. 

SEMrush

SEMrush is an all-in-tool used for SEO audits and monitoring. Also, it gives you marketing insights and opportunities to improve your online visibility. It is one of the recommended SEO tools for Campaign Management.

Conclusion 

Links are the heart of your campaign. Managing your existing backlinks will give you more expertise and new learnings. Learning never stops. Always allow yourself to acquire new from what you have on your hands. You can never share what you don’t have.  

Content Marketing Tools

Content Marketing Tools

The content market landscape is rapidly growing and is estimated to be worth $412.88 billion by 2021. This marks a shocking growth of 217.3 billion from 2016 to 2021. But why are businesses investing in content marketing compared to other forms of marketing? It’s cheaper and produces better results. It costs about 62% less than traditional methods of marketing while producing three times the leads.

While content marketing tools won’t replace a solid content marketing strategy or skilled content marketers, it can make life a lot easier.  Software tools can provide insight to produce better content and help make the process more efficient.

With dozens of content marketing apps and software out there, you’ll be able to find a tool to help with anything you’re looking for. Luckily, we’ve compiled a list of the top ten best content tools so that you can add them to your marketing arsenal.

What are Content Marketing Tools?

Content marketing tools are applications or software designed to make your job easier as a content marketer. App developers are becoming more creative and have engineered software to solve your daily content marketing problems.

Content marketing tools allow you to measure and track your progress. Accomplishing your marketing goals isn’t possible without a tool that can track results.

For example, using a tool such as Google Analytics can help you track website visitors and conversion. Or, if you’re looking to accelerate your growth, there are content marketing tools that make life easier. A tool like Clickfunnels allows users to build funnels using a drag-and-drop platform.

But do content management tools make a significant difference in results? The answer is yes. A tool like Hootsuite can outsource all of your social media postings so that you can schedule content in advance.

Another example is software like Hot Jar, which analyzes how traffic visitors interact with your website and allows you to see exactly how users are engaging with your content on each page.

As a marketer, you’ll see immediately what needs improvement. Content strategy tools can turn a failed marketing campaign into a successful one.

Must have tools of the trade in Content Marketing

1. Hubspot

HubSpot offers an array of useful content marketing features such as pop-up tools, chatbots, live chat, a powerful form builder, one of the most powerful CRM’s available today and a WordPress plugin. HubSpot is usually known for its CRM software to help sales teams.

However, it’s quickly turned into a full-service content marketing platform for blog creation, building your SEO, and even social analytics. In addition, this software allows you to send automatic email campaigns to your customers and leads.

Popular companies using Hotspot:

  • Subaru
  • Suzuki
  • University of Southern California
  • Trustpilot
  • Accenture

2. WordPress

WordPress is the premier tool to host and create a website. Hiring programmers and developers can be incredibly costly. Instead, WordPress has a template system and plugin architecture that enables anybody to design a fully-functional and highly converting website.

Whether you need a website for an online store, portfolio, blog, or contact page, it’s easy to create one using WordPress. It also seamlessly integrates with social media platforms, email marketing tools, and project management apps.

Popular companies using WordPress:

  • Target corporation
  • GoDaddy
  • Toyota
  • Staples Canada
  • IBM
  • Sony Music
  • TechCrunch
  • The Walt Disney Company
  • Microsoft Corporation
  • Mozilla Corporation

3. Slack

Every marketer needs a way to communicate and organize their projects. Slack is a collaboration and workplace communication tool that is designed to help teams effectively work together remotely. This collaboration tool allows users to organize chats based on specific projects or categories.

For example, you can organize your team by department. For instance, you may need to create a chat for each of the following categories, content production, content editing, social media growth, blog, email marketing, customer service, etc. You can also create new chats to introduce team members in different departments and monitor chats or for Specific clients and projects.

Popular companies using Slack:

  • Airbnb
  • Shopify
  • Instacart
  • Stackshare
  • Lyft
  • Pinterest
  • Robinhood
  • Dropbox
  • BuzzFeed
  • AMC Theaters

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4. SEMRush

One way to achieve your content marketing goals is to analyse your position in the marketplace. Google sends a lot of traffic your way if you’re able to optimize your website for technical compliance and search engine rankings. With SEMrush, content marketers can perform the following:

  • Run an SEO audit to determine search engine ranking
  • Research keywords for you to dominate in
  • Gather content ideas for you to increase your organic traffic
  • Create content and retest it with their specific content planner tools

Without SEMRush, you’d be spinning your wheels guessing what your audience is looking for.

Popular companies using SEMRush:

  • ENVOL
  • Creative Mettle
  • Fidelitas Development
  • BrainstormForce
  • Eminence Organic Skincare
  • Deloitte
  • Quora
  • Forbes
  • Boohoo
  • eBay

5. MailChimp

Depending on your niche, email marketing can be a critical component of your content marketing strategy. Email marketing enables you to connect with your prospects and create a more exclusive relationship with your prospects or customers.

MailChimp is an email marketing tool that enables users to build, send, and analyze email marketing campaigns. You’re able to create automated sequences based on an action taken. For example, if a visitor subscribed to our email list, we’ll create a sequence of emails to convert them from a cold lead to a loyal customer.

Popular companies using MailChimp:

  • Channel.io
  • Glovo
  • Barogo
  • Oxylabs
  • TransferWise
  • Postmates
  • Paralect
  • RazorPay
  • Standford University
  • Boston Globe Media
  • Duke University

6. Canva

Hiring graphic designers on your content team can be quite expensive, and learning how to use Adobe Photoshop effectively may take a long time to learn.

Canva makes creating beautiful designs easy without needing to learn graphic design skills or coding. It comes with dozens of available layouts and has templates to fit all types of sizing.

For example, you can size your designs to fit social media posts, blog cover photos, infographics, and more.

This is a must-have for all content creators who don’t have excellent graphic design skills.

Popular companies using Canva:

  • Merrimack College
  • Ignited LLC
  • Sierra Club Corporation
  • University of New Orleans
  • Canal Barge Company

Similar reading:

Is Twitter still relevant today?
Four ways SEO can maximise your social media

7. Hootsuite

Most businesses need to stay on top of more than just one social media platform and social channel. It’s best to engage your audience on the different channels where they are active on a daily basis.

Hootsuite enables brands to manage all of their social media accounts with one platform. Users can schedule their posts in advance to help systematize their posting process.

In addition, users can track all mentions of their brand on social media. You’ll be able to follow competitors and access all of your social media accounts on one platform!

Popular companies using Hootsuite:

  • Airbnb
  • FreshBooks
  • IBM
  • HP
  • University of Mississippi

8. Grammarly

Even if you’re a native American speaker, everyone needs Grammarly in their life. Grammarly will analyze your writing to ensure it’s grammatically correct and fits your writing style, whether you prefer a casual or professional tone.

It’s still important to hire editors on your team, but everyone makes mistakes. With Grammarly, you’ll never worry about mistakes again. Check all of your team’s copywriting and content writing through Grammarly.

Popular companies using Grammarly:

  • University of Denver
  • Sunlight Supply Inc
  • Flex Jobs
  • Zeno Group
  • HomeAdvisor

9. BuzzSumo

Never publish content without knowing the competition and demand for it. BuzzSumo is a marketing platform for users to research effective content. With this tool, you can view which content is performing the best and which competitors dominate each topic.

You’ll see data in granular detail such as backlinks, social shares, influencer reports. Never run out of content ideas again!

Popular companies using BuzzSumo:

  • Wix
  • BuzzFeed
  • Warner Music Group
  • Hustis Electric Car
  • Active Campaign

10. Yoast

Yoast is a plug-in on WordPress that enables users to improve their SEO. It optimizes the content for a particular keyword, previews and edits URL slugs, meta descriptions, and even suggests relevant internal links.

Being ranked high on the search engine requires your content to meet high technical SEO standards. Yoast improves your content readability and ensures your technical content is optimized for the search engine.

Popular companies using Yoast:

  • Klaviyo
  • Elementor
  • WooCommerce
  • Voce Communications, Inc
  • Preston’s College

Guide to choosing the best content tool for you

Here are several factors to consider when selecting the best content marketing tools for your business.

Budget: How much will it cost for the initial investment and ongoing cost to keep the software running. Softwares will range based on how many features you’ll need.

For example, with email marketing tools, the bigger your email list, the more you’ll need to pay.

Easy to use: The learning curve should be easy enough for your team members to use. For example, Adobe Photoshop gives advanced features for editing content; however, it can be quite difficult to use. In contrast, Canva is ideal for beginners.

Integration: Many platforms should integrate with social media and email marketing tools. For example, WordPress integrates with most apps from social media to project management softwares.

Support: Ideally, you want software that has 24/7 support. Sending email tickets and waiting a few days for a response can be disastrous for your business.

Reporting and analytics: Every tool needs a way to track your progress to gauge whether you’re receiving an ROI on your investment.

In our opinion, one tool isn’t enough. There are so many aspects to content marketing that you’ll need to delegate each task effectively. Your team should utilize different content marketing solutions that specialize in the following:

  • Research and content creation
  • Project management and collaboration
  • Content promotion
  • Marketing content management
  • Email marketing
  • SEO optimisation ideas
  • Competitor analysis
  • Optimization and Analytics

Check this New Content Marketing Tool

In 2021, many marketing platforms plan to release new features to enhance the user experience. For example, MailChimp releases its AI and smart technology by analyzing the marketplace and providing recommendations to your email marketing.

A few examples include: subject line helper, send-time optimization, product recommendations, and even recommend campaigns to send targeted customers who are more likely to purchase.

A new tool for 2021 that could be on the rise is Plannuh. It’s an organizational tool to help your CMO and CFO work together.

This is an all-in-one software that lets you manage marketing plans, campaigns, goals, budgets, and ROI for full-transparency.

Summary

Doing content marketing manually without any tools is simply inefficient and less productive. The best marketing teams use a data-driven approach to ensure every aspect of their content marketing strategy is tracked and automated. But with dozens of content marketing tools available, which ones are right for your business?

If you’re a business that relies heavily on SEO rankings or wants to improve your search rankings, we’ve written many articles on learning the basics of them.

However, there are tools designed to make SEO tactics more efficient specifically. This includes tools that will audit your website and make suggestions to improve your rankings. We’ve listed five of the best free SEO tools that you can add to your toolbox.

Is Twitter Still an Effective Marketing Channel in the UK in 2020?

It’s an unfortunate truth that Twitter isn’t what it once was.

By the first quarter of 2015, the social media site had grown to 302 million users, and while the number of people regularly using the site today aren’t too far off that, growth has stagnated over the past five years and the quality of content on Twitter has changed somewhat.

social media

It’s no longer the go-to chic social networking site of up-and-coming tech start-ups and high-end luxury brands – but that doesn’t mean its fallen into irrelevancy just yet; Twitter marketing still has a valuable place in a successful digital marketing strategy.

Is Twitter declining in popularity?

Without a doubt, yes.

To be clear, though, Twitter is still used by millions of people around the world. In Q4 2018, Twitter had over 320 million active users, the lowest user figure on the site for two years.

By 2020, Twitter has changed their criteria and now count 145 million monetizable daily active users; this number isn’t just users, but those users who are active enough on Twitter to see ads and bring in revenue to the site.

This is actually an increase of 17% on Q3 of 2017, which might indicate that Twitter is seeing a small resurgence in popularity, though it’s important to note that in comparison, Instagram has reported having over 500 million daily users.

However, if we assess Twitter by another metric – daily tweets – we can see a fall of over 200,000 Tweets per day between Twitter’s peak in 2014 and 2018.

Twitter use is changing!

The relationship between these two statistics can be seen as an illustration of the changing landscape of Twitter.

In 2014, Twitter was largely a tool for communication and networking between individuals and companies, whereas in 2020 it is more often used as a source of news and debate; this was already the case in 2017, when 74% of Twitter users reported using the site for their daily news fix.

Because Twitter is a social networking site which basically consists of user-generated content, this change in use has a huge impact on what Twitter essentially offers.

An uptick in users, but a fall in daily tweets, imply that more and more people are using twitter to read and retweet, but not take an active part in conversations.

While this might not sound problematic at first, it is for a social site which relies on users taking part to maintain a strong, varied content base.

Can Twitter still be an effective way to market for UK businesses?

Just because growth on Twitter is slowing, this doesn’t mean that it’s not still relevant in 2020.

In fact, despite stagnating user numbers, Twitter advertising engagement was up 23% in Q3 2019. With millions of users around the world – and 14.1 million from the UK alone – Twitter is a huge audience that shouldn’t be ignored.

What’s important now is that Twitter doesn’t make up your entire digital marketing strategy; it should simply be one aspect of a strategy which targets a range of social media platforms and websites, including both Twitter and platforms seeing more growth like Facebook and Instagram.

A lot of content can be cross-posted on various social networks, so creating and maintaining a Twitter account to increase your brand’s presence among Twitter users doesn’t have to mean creating a boatload of new content; it’s just another avenue of communication with potential customers to manage, and the more of these you leave open, the better.

Twitter’s design also makes it a convenient platform for consumers to get in touch with companies directly, and it remains a popular method of B2C communication in 2020.

While marketers must always keep an eye to the future, even somewhat outdated social media platforms offer high-value marketing opportunities; ultimately, for the small amount of work that it takes to set up and maintain an active Twitter account, a reach of 14 million UK consumers isn’t bad going.

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Finding the most Professional SEO Company in London today

For many businesses, finding an SEO company who will give them the outcomes they’re looking for can be a challenge. In some SEO/client relationships, it can be all too easy for the arrangement to be purely a contractual one – the SEO company delivers only their contracted obligations, without taking on board progress towards meeting their client’s objectives.

Unfortunately, some clients may end up receiving a substandard service because they’ve not been able to broker a more effective agreement. We offer an alternative, offering a customised, mutually beneficial SEO service which is designed to help you meet your goals.

What can you expect from a professional SEO company?

A company that’s skilled in delivering SEO will usually present a complete solution to all your SEO requirements. Initially, they should be able to gather the analytics data needed to provide a clear picture of what your current situation is.

This information can be used to inform a suitable strategy to begin giving you the outcomes you need. Whilst each strategy is dependent on the company under consideration, common goals are:

  • Improving the customer experience at every stage of the purchasing process.
  • Raising awareness of your company and what it has to offer.
  • Ensuring that your company reaches the notice of those who need the goods and/or services you have to offer.
  • Providing a mechanism for engagement, particularly focusing on how social media can drive business and promote retention
  • Raising conversions levels and reducing “abandoned trolleys”.
  • Increasing the number of people who leave contact information, request further data or display other positive behaviour.
  • Improving the relevance of the traffic that reaches you, not just the volume.
  • Ultimately, increasing conversions, improving retention, promoting larger orders and, as a result, obtaining a healthier bottom line.

Any strategy that we create will include measurable objectives. We don’t think it’s enough to tell you that we will ensure more of your audience get to hear what you’re about, or that you end up with more sales:

‘We will set measurable targets so that you can watch your analytics improve as we get to work.’

AGENCY IN UK

We do the hard work for you

Once we’ve identified what needs to be done, we’ll set about making it happen! Our team have a wide range of technical SEO Consulting expertise, as well as plenty of creative talent.

This enables them to design an SEO solution for you that’s designed to tick all your boxes. We will not only tell you what we believe will work to make a measurable difference to your bottom line, we’ll put in place the techniques and strategies you need to make your preferred outcomes a reality.

Transparent costings and accountability

One of the important things which a professional SEO company provides is transparency. From clear costings (with no hidden extras), through to predicted outcomes that you can verify, when you work with professionals you can expect results you can see. Our aim is always to make a meaningful change to the way you do business, providing the ingredients needed to increase the right sort of traffic and enhance conversions to promote customer loyalty and repeat orders.

Dedicated to sustainability

We recognise that it can take weeks or months to see positive change from the alterations and improvements which we’ve put in place. When we work with a business, we’re committed to putting in place the long-term changes needed for sustainable success. Our goal is to provide our clients with what they need to thrive in both the short and long-term.

Relationships matter!

We believe that the right relationship is pivotal in our dealings with our clients. We strive to provide the premium SEO needed for all our customers to build the sustainable online portal and linkages they need. Placing value on trustworthy business relationships, we are the provider of choice for a growing number of businesses. Please get in touch for your FREE initial assessment of what we can offer.

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SEO Toolbox: 5 Best Free SEO Tools To Use

 

Free SEO tools lead to digital
marketing success


Every savvy digital marketer has now come to realize that SEO is not a piece of cake.
A lot goes into it in terms of money, time and effort. While goals to get
increased traffic and clicks and being able to translate all of that into
converted customers is important, the reality is that achieving them without
having proper resources in place is next to impossible.


Google receives more than 63,000 search queries per second on a single day. Also, 15 percent of all searches on Google are new. As such, you need to be on the top of its SERP to attain an optimal CTR, which is seen to be 31.7 percent for the top organic search result.


This is where free SEO tools come into the picture as a collection of the armory that can help competitive, go-ahead digital marketers ace the SEO ballgame. You will have to leverage SEO tools to achieve the following benefits:

  • Scale-up your business by simplifying the SEO process.
  • Conduct detailed SEO analysis and SEO audit to improve performance and save time.
  • Conduct a competitor analysis by seeing their backlink profile and keyword usage.
  • Step up your content marketing by identifying high-converting keywords and key phrases.
  • Achieve high returns on investment by converting website clicks to purchases.

 

seo TOOLS

The best SEO tools you need to consider using RIGHT NOW


Now that you know why you need SEO tools as a digital marketer, it’s time for you to make a choice from the plethora of SEO tools out there. Looking for ways to save money? There are many free SEO tools available too! Here’s a list of the five best SEO tools that will make the choice easier for you:

Google analytics


Google Analytics certainly deserves to be the first on this list of best SEO tools. Every digital marketer, aiming at higher number of clicks and conversions, should indispensably use this website SEO checker created by the search engine giant itself.

It becomes one of the best SEO tools for its sheer capability to
provide a massive collection of data. It allows you to check how many people
clicked on a specific webpage, how long did they stay there, how specific
keywords performs, and location demographics to name a few.


When you use Google Analytics, you are likely to get in-depth information about your website’s performance—something that can help you devise the best content strategy. It provides the simplest way to find out what website elements work and what do not work for you. It’s a free SEO tool, meaning you don’t have to shell out a whopping sum to enjoy its features.


SEMrush


The second on the list of best SEO tools is SEMrush. If you know the importance of
using the right keywords in your website content, then you will value this
keyword research tool like nothing else. This is amongst the best SEO tools
that brings to all the information you need regarding the ranking of each
keyword on your website.


This feature-rich shows you the position of your keywords on SERPs, the traffic patterns over a year, and the URLs to where your keywords drive traffic. The SEO tool also allows you to find your competitors’ keywords, how they are ranking on SERPs, and create content around them. From SEO analysis to SEO audit, you get help with everything from SEMrush.


Answer the Public


When we talk about search queries, it’s all about asking questions. People look for specific information, which is why they type in their question in Google’s or any other search engine’s search bar. Content marketing is all about coming up with the right answers to these questions, and one of the best SEO tools that help you do so is Answer the Public.


Answer the Public is one of the very few SEO tools that is oriented so well towards content marketers. You can leverage this tool to fetch popular search queries after typing in a keyword. It gives you a clear graphic of all the questions that people ask when they use that keyword. As such, you get valuable insights into the desires and concerns of your audience and create well-targeted content pieces.


Woorank


Being a nifty website SEO checker, Woorank deserves to be on the list of the best SEO
tools available to digital marketers. It’s simple to use and aims to improve
the SEO of your website. It does so by creating an SEO score and a highly
actionable list called the “Marketing Checklist.” This list is all you need for
fixing any issues found on your website’s SEO.


This is different from most other free SEO tools because it comes with a pane for social sharing. You can find a range of information on this pane, such as number of likes, comments, shares, bookmarks, and backlinks, your website has got across social networks. You can also find a dedicated mobile section that provides useful information on the performance of your webpages on mobile devices.


Ubersuggest


Last, but certainly not the least, there’s Neil Patel’s Ubersuggest which took the SEO community by storm as he released this tool as a free tool. There is now a premium version to the tool which gives you more options in order to see more search results, keyword suggestions, number of keywords to track and much more.


Ubersuggest is counted amongst the best SEO tools. It leverages Google’s Keyword Planner tool to derive data that lets you come up with different keyword ideas. You can also find valuable data related to each keyword, such as the average cost per click (CPC), search volume, referring domains, backlinks as well as competition level.


The best feature of Ubersuggest is its smartness in filtering out certain keywords
that may not interest you. Not to forget, the updated Ubersuggest 3.0 lets you
get domain metrics by simply putting in the URLs.

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