Any SEO agency worth their salt will have a core team of highly skilled and professional SEO specialists who live and breath all things digital. On a daily, weekly and monthly basis, various tasks are carried out on your website which are based on core Google fundamentals and a bespoke SEO strategy.

Every company has unique business needs, therefore an SEO consultant at an SEO agency has to be able to adapt to any industry environment as well as stay up to date with Google trends and digital transformation.

Speak to people you trust. Very often, a personal referral will go further than simply finding a company online. Do your research by reading their website content, customer reviews, online ratings and assessing their professionalism over a phone or video call.

At The Converted Click, we focus on quality and professional client engagement from the very first touch point. By contacting us, booking a call or scheduling a high level SEO analysis, we begin our journey.

We will then listen to your business requirements, online needs, pain points as well as objectives to ensure we provide you with the best SEO strategy to exceed your expectations.

By staying in touch with our dedicated SEO account management team and director of SEO, you will always feel confident that your website is working for you to maximise your return on investment.

Any SEO and client reporting has to be 100% honest and transparent. As SEO performance and website analytics can be complicated, it can be very easy to feel in the dark about where your investment is going.

Meaningful, engaging and easy to understand SEO reports are the best way to feel confident that your SEO agency is doing everything possible to boost your online presence and revenue.

General speaking, you should be able to get an overall feel and perception of the skill levels of your SEO agency by meeting with them and having client discovery calls. Even though it can be hard, a truly passionate SEO specialist will shine!

Each agency differs, but after an initial introduction and client discovery session, it is essential to perform SEO audits, technical audits and audience research.

We take this a step further by conducting in-depth keyword, content and topical research to know exactly what your audience wants. Analysing and understanding your competitors gives us insight into the best approach to take.

By utilising powerful tools and techniques, we produce website performance forecasts and projections based on various scenarios, time spent and monthly SEO budget. Once you understand the monthly SEO forecasting and traffic analysis, we craft a unique SEO strategy which is tailored to your business needs and objectives.

These objectives are met by ongoing SEO work and implementation based on the initial SEO strategy along with transparent reporting and accountability.

Having an in house marketing team is great, however, not many companies can afford to have one dedicated resource to purely one tactic. By working with an SEO agency, you are guaranteed that you get a full team of experts who are able to independently work to build your organic traffic.

In house teams can be a huge step and you may not get the assurance that each specific silo of SEO and content marketing will be focused on. For example, in our SEO agency, we have teams of specialist SEO analysts who purely focus on link building.

We have teams who only conduct content architecture audits, content creation copy writing and on page optimisation as well as technical SEO analysts who purely work on all technical and accessibility aspects of your website.

Nothing can work well without a focused plan by dedicated professionals. The master SEO strategy (road map) needs to have KPIs and deliverables which you fully understand. Any quality agency will want to show you what they are working on and what they are achieving.

You may not see instant results, but you should be seeing some form of positive movement in the right direction.