A Brief Guide to Optimise your Dental Website for SEO

Feb 10, 2021

As more and more people search on google for answers, it has become fiercely competitive to get noticed for your products and services in the market. This is the case in the dental industry, requiring dental practices to stand out and beat the competition.

Experience and research has shown that when a dental practice ranks high in some of the world’s most competitive cities, the traffic volumes from organic traffic can be considerably high, deducing that the return on investment on an effective dental SEO campaign is well worth the time and effort.

Why not optimise your dental practice’s website? There are a lot of advantages you can take from using SEO for Dentists. Let’s discuss it further as we go through this post.

illustration of doctor with people

A Quick recap: what is SEO?

SEO stands for Search Engine Optimization. SEO practices enable your business to rank highly preferably, above the fold in search engine results pages (SERP) where the ultimate goal is to gain visibility and acquire quality organic (unpaid) traffic  to your web pages or website.

With proper research, strategy execution, monitoring and a splash of patience, you will reap sustainable lifetime value.

Benefits of SEO in your Dental Website

Google presents a levelled playing field for all organic traffic, prospective customers mostly gravitate towards google search prior to their final decision making. Have you ever wondered how a dentist gets its customers? or how you ended up choosing your last dentist? 

You would be surprised to know that not only do most people rely on ‘dentists near me’ in google, but most importantly rely on reviews on google and word of mouth.

As such SEO for dentists, also called dental SEO, focuses on optimizing a dental practice’s website for search engines and users to increase the site’s visibility in search engine results’ pages.

An effective SEO strategy will benefit your practice and your target audience. The following include the main benefits of using SEO for Dental Practices.

Once your website gets ranked, Google will refer your website to answer people’s queries. Gear up your website with correct and relevant keywords to link to your content. Optimise your landing pages to minimise bounce rates. 

Boost your Website Traffic

Utilise the ‘free’ google clicks on your ranked pages. The more people see your contact, great reviews, and location, the more you will get increased traffic to your website which breeds higher conversions and profits for your business. 

seo for dentists and doctors

Promotes a better customer experience and conversion rate

SEO can give a better customer experience for your audience. It includes giving your audience the correct and relevant information at the right pivotal moment.

When more people are visiting your website, the chance of getting more sales also increases. It will give you higher results of conversion rate, helping your website to rank up.

 

SEO is Cost Efficient

Using SEO as your marketing strategy is more cost-efficient than the others. The internet can offer a lot of channels where you can share your content.

Further, this marketing technique enables the audience to initiate an action (search query) and you are able to serve them with a product or service at the right point to meet their needs

SEO will help your clients to visit your clinic

Local SEO will help your patients to locate and visit your clinic. If your website is ranked above the fold in SERP in your local area, there is a high chance of getting patients within the location. 

It helps to boost your website credibility and promote brand awareness

When most people visit your website, it increases your website traffic. Meaning people trust your website more than others. Earning trust is not that easy as the blink of an eye. 

Trust and credibility builds long term loyal customer relationships hence profits for your business.

SEO helps you to establish your brand awareness. Being on the top search result will earn you the spotlight of being known in that specific field. The best result of it is getting famous and getting more potential clients and of course profits.

 

Stepping ahead from your competitors

 

The main goal of this strategy is to be ahead of your competitors. You can research your competitor’s status and analyze it. From there, you will know your edge and what you should improve. There are a lot of effective SEO strategies that you can do to offbeat your competitors.

With all the benefits you can get, you might wonder how to get results using the SEO to your dental website. 

DENTAL SEO

How to Optimize your Website

There are many ways to increase your website traffic. Here are the simplest ways to set up your SEO campaign.

Step 1: Analyze your website and do intensive keyword research

Analyze your website to determine your weak points and edges. From the result, you will discover what element you should work on to improve.

Using the right keywords will help your website rank up. Keywords are terms that people use to find answers in search engines. It is essential to use keywords intelligently so that Google can refer to your dental website as relevant to the query.

Compose well-structured articles and develop your on-page SEO

According to research, 1,600 words articles is the ideal length. Before starting to write your blog post, make sure to consult Google to check the most researched keywords so that you can highlight and emphasize your chosen keywords.

You can use industry best seo tools such as Ahrefs to analyse keywords.

These on-page elements keep your website alive. These include your:

  • Title tags
  • Meta descriptions
  • Alt text
  • URLs
  • Page Speed
  • Internal Linking
  • Headings
  • Relevancy and responsive design
  • User experience

Read https://convertedclick.co.uk/seo-101-search-engine-optimization-fundamentals-made-simple/

Ensure that all of these are working, continuous monitoring is crucial. Strive for your website to give a great first impression to your audience or clients.

Why should you invest in SEO?

SEO will give you the best result in digital marketing. Using your content, you will get more clients who are thinking of pursuing something related to your industry. 

For example, a mother of kids looking for a dentist in your local area, we can’t deny that she might look for an answer on Google. 

This act is to confirm the clinic’s information. If your website is in top search engine results, she might probably visit your website. If your website is beneficial enough to convince the patients, they will eventually go to your clinic.

Another point is sharing your goal with your prospective clients or patients. You can educate them by writing an informative blog post about dentistry. Also, you can create a community and get them involved in your clinic’s activities.

To Sum it all

SEO is not company eccentric, but focuses more on customer or client. It makes sure that content is valuable, relevant and beneficial. SEO for Dentists is surely the way to go. Your dental practice will benefit from increased traffic volume, trust and credibility.

10 Proven Ideas for Website Content Inspiration

Dec 18, 2020

woman holding a light bulb drawing

Publishing more content can lead to higher search engine rankings, more traffic visitors, and more sales. About 4.4 million blog posts are published daily, demonstrating that businesses value website content.

However, your content needs to be high-quality and relevant to your audience.

Most writers and content creators tend to struggle with creative burnout or content blocks that inhibit their ability to produce more content.

This creative frustration can lead to burn out and cause you to stop producing content. The solution is finding a system that gets you out of your funk and generates website content ideas.

Content blocks can be applied to all forms of content creation, including blog posts, podcasts, videos, and ebooks.

Luckily, there are some hacks that you can apply, such as changing your environment or using a few research strategies to help you churn out more website content ideas.

Facing the Reality of Creative Burnout

According to Gallup, about 45% of millennials experience burnout from time to time. Many companies don’t create a burnout program for their employees. In fact, only about three out of ten managers will even address burnout.

Improving burnout and getting out of writer’s block is crucial to succeeding in your website content. Doing work that is unfulfilling or overworking yourself can lead to a lack of creative ideas.

It’s best to step away and recharge before coming back to work. Typically, you’ll get your best creative ideas for website content outside of your work environment. We’ve laid out the groundwork by providing ten ways to find creative inspiration.

Finding Creative Inspiration Again

 

1. Write a topic list

Instead of sitting down and deciding what to write about, it’s always best to prepare your content headlines and topics in advance. Spend a few hours creating a long list of potential topics to write about.

Use this time to research new business website content ideas that would benefit your audience. This list of topics should be enough to last you for about one to two months. It’s easier to brainstorm topics when your mind is focused on one thing.

2. Review blog comments

When coming up with good website content ideas, you’ll want to review blog comments from your previous post. If your blog comments haven’t received much engagement, look at competitor blog comments.

Get inspiration from what the audience is saying about a specific topic. Sometimes readers can provide feedback or input on ideas you’ve never thought about.

3. Scan through your social media follower’s pages

Those who are passionate about a particular interest or topic will usually post about them. For example, your audience might post about a beauty product they’ve tried or share their experience of a new diet.

You can look within Facebook groups to find out what people are saying about a subject. Also, consider asking your followers for feedback by asking for replies to your latest post.

4. Look through competitor websites

Sometimes it’s best to comb through competitor websites or even authority leaders. Never plagiarise or outright steal their work.

However, you can use their topics and headlines to draw ideas from them. The idea is to take their ideas and make them even better. You can read through their comments section to see if there were points that the blog post had missed.

5. Conduct interviews with your audience

The best way to understand what your readers want to learn is to ask them. Conduct interviews with your audience so that you can put yourself in their shoes.

If you get them talking, you’ll find that they will make some interesting statements. Record the interviews and listen to what their worries, fears, desires, and dreams are.

6. Use topic generator platforms

If you’re stuck, sometimes it might be useful just to use a few topic generator platforms. These platforms spit out ideas whenever you enter a topic or keyword.

They might give you headline titles or ideas about topics that will perform well based on engagement statistics. Here are a few topic generator websites:

7. Try Google search suggestions

Given all the data that Google has compiled, they can often offer you suggestions on related keywords or topics that people are looking for. If you type in the keyword “email marketing,” you may find suggestions like:

  • Email marketing software
  • Email marketing services
  • Email marketing jobs
  • Email marketing best practice
  • Email marketing templates
  • Email marketing strategy

You can then go through each article’s titles on the first page to see the kinds of articles being written.

8. Create a top 10 list

One easy content idea is to create a list post. Write about any subject and make a top ten list of it. For example, “top ten barbecue grills for the summer” or “best winter jackets under $100.”

These posts are fairly easy to write and are easy for readers to consume. They can simply scan through the article fast and give them something to act on immediately.

9. Talk about common misconceptions or mistakes

People love being surprised, especially when it’s something they never would’ve thought of. For instance, you can write about “the three reasons why your resume is getting thrown in the trash.”

This hits a big pain point for job seekers and makes them want to click on your blog post. Write about common beliefs that are mostly a myth.

Another great example is “why reading fitness magazines is keeping you overweight.” These headlines tend to relate to a person’s biggest fears are.

10. Write case study content

A case study adds social proof and credibility to your website. Ask your best customers to share their stories about how your services or product has changed their life.

Make sure to get details on what they were like before meeting you and how the result your business has brought to them. If you don’t have quantifiable results for a case study, use an industry case study.

Ensure that the case study points out the problem, and how the solution is similar to what you have to offer.

Besides the strategies on increasing content inspiration, make sure to create an inspiring environment to write in. Start by keeping your workspace organised.

Next, include things in your workspace that inspire you to perform at your best. This may include quotes or pictures.

For example, putting a picture of your hero might inspire you to perform like someone you admire. Vision boards can serve as a reminder to work hard to chase your dreams.

proven ideas

How to Generate Content Ideas for a Business Website

The purpose of a business website is to sell your services or products to your audience. A business website tends to be more ‘corporate’ and ‘professional,’ meaning you should be writing B2B content.

B2B content is writing content directly to develop your brand affinity, which drives leads and sales to other businesses.

You can leverage your competitors to create better website content. First, find the top-ranked articles in a niche. Then look at which keywords they are ranking for.

Make sure to note down which content types they have ignored in their articles. They might’ve missed a FAQ’s section in the blog post, or maybe you can add an infographic to make your blog post better than theirs.

Your blog post should be more comprehensive and easier to read than your competitors. Remember that it’s important to ensure your content is unique because Google will notice and rank your articles higher.

 

Sites to help you find inspiration

Often, we need a little boost. Luckily, there are websites out there that we can draw inspiration from to help us find content.

Whether it’s an idea generator site, a forum, or a site that pumps out trending topics, going through these when we’re stuck can spark creative ideas in our minds.

BuzzFeed – BuzzFeed is the home for finding breaking news, celeb gossip, quizzes, videos, and vital journalism. You’ll find everything from DIY hacks, tasty food recipes, trivia, quizzes, and other shareable content.

Quora – Quora is a platform for anyone to ask and answer questions. Connect with others and gain insights on various topics.

Pinterest – Pinterest is one of the best social media for visual inspiration. It allows you to create and follow visual boards of images that are related.

Reddit – Reddit is one of the best ways to find out what people are talking about. It consists of subcommunities where anyone can chime in and start conversations. Join in or browse through conversations to see what people are struggling with.

YouTube Trends – YouTube Trends is a section on Youtube that enables users to view what is trending on YouTube and worldwide. These are a wide array of videos that have surfaced recently that many viewers find fascinating.

Some are predictable, like music videos, while others can help you gain insight into what is gaining attention. For example, in 2017, bitcoin took the world by storm. Being one of the first to create content on bitcoin may have attracted many new visitors to your site. 

Sometimes we find quotes to be both motivational and comforting. Finding a good quote can help you relate and make sense of how you’re feeling.

Here are a few quotes to remember any time you have writer’s block. You may want to hang these quotes up on your wall next to your work desk.

“Don’t waste time waiting for inspiration. Begin, and inspiration will find you.” – H. Jackson Brown Jr.

“Writing about a writer’s block is better than not writing at all.” – Charles Bukowski.

“All writing problems are psychological problems. Blocks usually stem from the fear of being judged. If you imagine the world listening, you’ll never write a line. That’s why privacy is so important. You should write first drafts as if they will never be shown to anyone.” – Erica Jong.

Summary

We all get stuck sometimes. Sometimes, we experience fear or anxiety that block our brains from coming up with great ideas. In that case, we can use tactical strategies to bypass our brain. Using google suggestions, topic generators, and finding ideas from our competitors doesn’t require much brainpower. But, what is the best method that you’ve found to gain creative inspiration?

Once you’ve generated a topic, you’ll need to find out which keywords you can rank to drive traffic to your site. Check out our recent post about

how to outperform your competitors using a proven keyword research strategy

 

 

 

Critical Success Factors in Content Marketing

Dec 18, 2020

Ever heard of the phrase “content is king?” The term means that high-quality, unique, relevant, and interesting content leads to a successful digital marketing presence for a company. Without content marketing, social media, the internet as a whole wouldn’t exist.

For a company, content marketing helps you connect with your customers, build trust with your audience, improves conversions, and generates leads. Customers expect consistent and high-quality content from their favorite brands. Building a content marketing strategy can drive your business forward by gaining more awareness and ultimately increasing sales.

Do not leave these factors out in your Content Marketing Plan!

1. Create a Versatile Content Marketing Strategy

Creating a good content marketing strategy isn’t just managing a social media account, filming videos, or writing articles. There needs to be a thoughtful strategy and system that is designed to achieve your desired result and hit your target content marketing KPIs.

Here are a few questions that your content marketing strategy should answer:

  • What do you want to accomplish with your content marketing strategy?
  • Are you looking to build brand awareness or drive more online sales?
  • How do you want others to perceive your brand?
  • What action are you driving your leads towards? For example, are you looking for your potential prospects to subscribe to your email newsletters or pick up the phone and call you?

A content marketing plan means having clear objectives that define whether or not your efforts are successful. An effective content strategy involves project management, team management, consistent execution, distribution process, and a seamless content creation system. However, don’t get hasty. Great results from content marketing can take months or years to see. Always manage your expectations and set realistic goals.

2. Focus on Quality Over Quantity

Since content doesn’t cost you money, brands can get swept up in spending too much. Content that doesn’t help or provide entertainment value to your customers won’t produce meaningful results. Always look for content marketing examples within your niche or industry that are currently trending to find the type of content that engages your audience.

Producing a creative explainer video, a thorough and well-written article, or a visual infographic can offer real value to people. Content that doesn’t have a specific purpose tends to get lost in the shuffle. Bad content tends to turn your audience off and makes you look untrustworthy. It may make sense to hire a content marketing agency to ensure that you are putting high-quality content under your brand domain. You may decide to allocate a larger budget towards content creation and distribution instead of employing too many content creators.

Social media platforms like Instagram and Facebook will punish you for posting too frequently. Excessive amounts of posts tell their AI bots that the content is irrelevant and shallow, resulting in less exposure to your page. Remember, quality over quantity.

3. Commit to Content Marketing Long Term

Succeeding in any endeavor requires a real commitment. Expect to be bad at content marketing at first. However, with time, you’ll begin to analyze how to improve on what you’re doing. Eventually, you’ll catch onto what works and what doesn’t.

All successful content marketers commit to producing high-quality content and are willing to do what it takes to ensure it happens. This means investing in the right resources and training their team to produce content in a way that fits their brand persona.

Content marketing can be quite complicated. Digital marketers must understand inbound marketing, industry trends, and what your customers truly want. Simply producing creative content isn’t enough. You need to fit your content with effective SEO practices to ensure Google sees your content as authoritative and relevant to users. Although it isn’t rocket science, it takes time to learn the in’s and out’s of effective content marketing.

4. Continue Learning and Evolving

Always think about what your audience is looking for.  Once you understand their pain, frustration, dreams, and desires, you’ll be able to produce content that appeals to them. Tailor your content to their wants and target the exact customer profile that you’re looking for.

There isn’t a magical formula for creating viral content that gets millions of shares. But, one way to increase your shareability is to make your content useful. If your content helps the end-user with a problem they are facing, you stand a much better chance of gaining their loyalty.

Content marketing examples of useful content include:

  • User guides
  • Infographics
  • List format posts
  • Videos
  • Interactive content such as questionnaires, surveys, polls, and quizzes

Always do your research to see what type of content and content topics that your audience enjoys engaging with. Don’t just create content about topics you enjoy. Find out what topics your audience wants to learn more about.

critical

How to measure content marketing strategy success?

Measuring your content marketing’s degree of success allows you to double down on what’s working and improve upon ineffective areas. First, begin by deciding how often you need to collect data. Then put together a spreadsheet that tracks the following information:

  • Marketing goals: List your content marketing goals in order.
  • Content marketing KPIs: Determine what are the critical success factors for your content marketing strategy. Consider the number of traffic visitors, new email subscribers, sale conversions, etc.
  • Plan for tracking:  Who should be tracking this data or what tools will be used
  • Different platforms to track: SEO progress, social media engagement, and others.

Make sure always to ask whether your content marketing strategy is achieving the results I’m looking for.

Best Successful Content Marketing Examples

1. Oracle “On The Fly” Video Series

Oracle, a company that sells cloud engineered systems, database software and technology, and enterprise software products, releases a two-minute video series called “On the Fly” every week. This video series provides bite-sized advice from experts about marketing and customer experience. In 2020, the second season has aired and has received raving reviews. Originally, the series started as actionable marketing tips while traveling. In April, the videos transitioned to videos about marketing during the disruption. These videos are both authentic and casual, so consumers can easily take-in the advice given.

2. Webbula’s eBook

Webbula has been the leading expert selling audience data, data appends, email verification, and email hygiene for ten years. Their mission is to help businesses keep their email database current, healthy, and growing. They gave their prospects and customers an eBook teaching them the importance of email hygiene. The book interviews five companies, asking them their approach to email list health and how email hygiene has improved their marketing. Webbula used an eBook to deliver real value to their clients and used social proof to bolster their credibility.

3. Visit California “See You Soon” Video Series

One of the industries that suffered the most during the pandemic is the tourism and travel industry. Visit California is a travel guide company that helps inspire people to visit California. They create marketing programs to promote California as the premier destination to travel to. However, with the pandemic shutdown that has occurred, they had to pivot their content marketing strategy. Instead, they aim to build the anticipation of traveling to California when it is safe to do so. For their marketing video series, they repurposed stock aerial footage of the most iconic California scenic locations and added the title “see you soon.” This marketing campaign is simple yet extremely powerful by giving them something to look forward to.

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Content Marketing tools popular with most successful companies

 

Content Marketing Tool Purpose 
Hubspot CRM for inbound marketing and sales
WordPress Build a blog or website
Grammarly Improves grammar
Yoast Improves SEO
Buzzsumo Uncover content ideas
Vidyard Screen record and share videos
Airstory Save research as notes for future content
Hootsuite Manage and schedule social media posts
Ahrefs Improve SEO rank to gain more traffic
Canva Create beautiful graphics for content
HotJar Gain insight and analytics on how traffic visitors interact with your website

Summary

Content marketing plays a pivotal role in the success of your business. Staying consistent, creating useful content, and tracking your progress are a few success factors to winning content marketing. However, content marketing is constantly evolving. What do you believe is most important when it comes to succeeding in content marketing?

However, creating high-quality content is just one aspect of content marketing. Dominating your search engine ranking by understanding SEO basics will help new customers find you and attract more traffic visitors to your website.

If there’s one thing to take away from this article, remember always prioritize helping your audience with your content. As Avinash Kaushik put it, “content is anything that adds value to your reader’s life.” Avoid coming across as pushy in your content.

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Best Content Marketing Examples

Dec 18, 2020

Content Marketing: How it’s been done in the past

Have you ever seen an ad for something? Read an article that’s given you links to the number one’s website? Or looked at the social media page of a brand? 

If you have, you will have seen what is known as “content marketing”. With the internet being one of the most common ways that we tend to live our lives, the value of content marketing is becoming more prevalent.

Today, we’ll be going over some of the best content marketing examples. 

In this article, I want to speak a bit about some of the people who have made content marketing work for them.

Content Marketing explained

Firstly though, let’s talk about what content marketing is. To put it bluntly, content marketing is when you market content.

I know that sounds kind of obvious, but I feel it’s necessary to put it in layman’s terms because sometimes, people speak about it like it’s more complicated than it actually is.

When we say “content”, we’re referring to something that people are going to see, which will lead to you getting more money. It could be an article, a video, a website, an image, and many other things.

Marketing is a fancy way of saying “promoting”. You want to promote your content as much as you can.

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Why is content marketing so Important?

This does, of course, lead onto the question of “Why is content marketing so important?”. And there are several reasons why content marketing can help to build your brand and bring in more customers.

Firstly, it gives you the ability to track leads. Leads are people who are not yet customers but are the kinds of people who have the potential to be customers one day. For example, if you work in real estate, your leads are going to be working professionals of childbearing age.

With so many people using the internet, it will be wise for you to capture as many of them as you possibly can. With content marketing, you’ll be able to reach more people than you would otherwise be able to.

When people see a lot of you, your brand name is going to stick in their minds more. If they see content that you have produced which they enjoy, chances are, when they think of you, they’ll be feeling some positive thoughts.

If you get it wrong

However, it’s also important to remember that you need to do content marketing right. If you get it wrong, there may be some nasty consequences.

The first one is a loss of time and money. If you put a lot of effort into content marketing and find that the results are nowhere near as good you had hoped, you will find that all of the time and money that you spend will have gone down the drain.

When done right, content marketing can give you a brilliant reputation. But when done wrong, it can have the opposite effect; people will think of your failed campaign whenever they think of you.

For example, think of Pepsi’s failed campaign with Kylie Jenner. It was supposed to be a political statement, but most people ended up mocking it for a variety of reasons.

Metrics to check  if your Content Marketing is bringing positive results

Metrics are what we use to measure the success of our marketing campaigns. Without metrics, there is no way of telling how successful your campaign has been.

However, just like in life, there is more than one way of measuring success.

Traffic

Traffic refers to how many people visit your page or website. This is going to be particularly crucial for people who run websites whose income comes from Ad Revenue.

Clicks

It’s no use having people visit your website if they aren’t going to stay there. You’re going to want people to use your website.

Using a cookie tracker, you keep on top of how many clicks your website gets, and what pages tend to get the most clicks.

Social Media Data

On social media, likes and follows matter.

By keeping track of them, you can see how successful your marketing campaign has been.

Similarly, you can see how keen people are to show your work to others by keeping track of the number of “shares.”

Related Links:

Money

And finally, we have financial. How much money you make. Whether that’s from Ad revenue or the number of people buying your products.

The purpose of any company is to make money, isn’t it?

best of content

2020 Content Marketing at its Best!

Buffer

One of the best ways to do content marketing is to do blogging. This is a method that makes it feel like you’re just sharing some cool information; it doesn’t even feel like marketing at all.

One company who has managed to do a great job at blogging is Buffer, a social media helping tool. As well as getting people to blog on their website, they’ve also written guest blogs for other websites.

This has enabled them to be more recognised by Google’s algorithm.

GE

Social media is a growing industry. Just 20 years ago, most people hadn’t even heard of Facebook. But today, even the President of America is on Twitter.

One company who has mastered its social media game is GE, a company who makes turbines, jet engines, and trains.

Being a B2B company, many would think of them as dull and boring. But their usage of Instagram has brought the dull to life using influencer marketing. Currently, they have 429k followers on the site.

John Deere

Many think that content marketing only came about with the rise of the internet. And whilst the internet has made it more important, it predates the internet by a long time.

The company John Deere is known for creating machines that help with forestry. One hundred twenty years ago, before even I was born, they started a publication called “the furrow”, a magazine written for people with interest in forestry.

Even today, the magazine is still being written and published. People who enjoy the magazine are more likely to buy from John Deere.

Zomato

As human beings, we are visual creatures, and many of us have a split second where you can grab our attention.

One of the best ways to grab people’s attention is by using humour. This is something that Zomato knows well. In case you don’t know them, Zomato is a restaurant finder.

If you’re in a new area, you can use Zomato to help you to find the best places for you to eat. Because going out to eat should be a fun event, Zomato uses humour to show that even though they know about the best places, they don’t take themselves too seriously.

As a result of their comedy, they currently have 1.3m followers on Twitter.

BlendTec

Because we are visual creatures, many of us would be more likely to watch a video than we are to read an article. But when we watch a video, we don’t want to feel like we’re watching an ad.

BlendTec has overcome this problem by making their ads feel like fun viral videos with their series “Will it blend?”.

In the series, the host places all sorts of random objects into one of BlendTec’s blenders and lets the viewer see what happens. Because of the videos, BlendTec has seen sales rise by 700%.

LinkedIn

For people whose target audience are professionals or people with a keen interest in a particular area, Ebooks can be incredibly useful.

Writing an Ebook shows that you know what you’re talking about, and people will be able to trust you!

One company who’s Ebook has paid off is the social media website LinkedIn. They have written a book called “The secret sauce”, and it’s a free Ebook all about marketing.

Everyone likes a freebie, many of us will even take things we would never pay for, simply because they’re free. And LinkedIn grew their brand by writing a book and then giving it away for free.

Coca-Cola

And finally, we have Coca-cola.

Do you remember when they had that big campaign where they would write random people’s names on bottles? It caused many people to buy a bottle of coke, and post a coke with their name on social media.

It also caused people to complain that they couldn’t find one with their name on, but they could find obscure names that they hadn’t heard about in the past.

Because of this campaign, even people who wouldn’t typically have brought Coca-Cola did because they wanted a bottle with their name on.

Summary

Content marketing is an incredible thing. When you use it properly, you can increase the number of people who buy from you by a lot. And there are many ways that you can do it.

If you want to know how to do content marketing efficiently, check out our other article on how to come up with a strategy plan.

Because as one expert says “What you do after you create content is what truly counts”.

Content marketing is going to be even more significant in the future, which is why it’s best for you to gain an understanding of it now.

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Content Marketing Tools

Dec 18, 2020

Content Marketing Tools

The content market landscape is rapidly growing and is estimated to be worth $412.88 billion by 2021. This marks a shocking growth of 217.3 billion from 2016 to 2021. But why are businesses investing in content marketing compared to other forms of marketing? It’s cheaper and produces better results. It costs about 62% less than traditional methods of marketing while producing three times the leads.

While content marketing tools won’t replace a solid content marketing strategy or skilled content marketers, it can make life a lot easier.  Software tools can provide insight to produce better content and help make the process more efficient.

With dozens of content marketing apps and software out there, you’ll be able to find a tool to help with anything you’re looking for. Luckily, we’ve compiled a list of the top ten best content tools so that you can add them to your marketing arsenal.

What are Content Marketing Tools?

Content marketing tools are applications or software designed to make your job easier as a content marketer. App developers are becoming more creative and have engineered software to solve your daily content marketing problems.

Content marketing tools allow you to measure and track your progress. Accomplishing your marketing goals isn’t possible without a tool that can track results.

For example, using a tool such as Google Analytics can help you track website visitors and conversion. Or, if you’re looking to accelerate your growth, there are content marketing tools that make life easier. A tool like Clickfunnels allows users to build funnels using a drag-and-drop platform.

But do content management tools make a significant difference in results? The answer is yes. A tool like Hootsuite can outsource all of your social media postings so that you can schedule content in advance.

Another example is software like Hot Jar, which analyzes how traffic visitors interact with your website and allows you to see exactly how users are engaging with your content on each page.

As a marketer, you’ll see immediately what needs improvement. Content strategy tools can turn a failed marketing campaign into a successful one.

Must have tools of the trade in Content Marketing

1. Hubspot

HubSpot offers an array of useful content marketing features such as pop-up tools, chatbots, live chat, a powerful form builder, one of the most powerful CRM’s available today and a WordPress plugin. HubSpot is usually known for its CRM software to help sales teams.

However, it’s quickly turned into a full-service content marketing platform for blog creation, building your SEO, and even social analytics. In addition, this software allows you to send automatic email campaigns to your customers and leads.

Popular companies using Hotspot:

  • Subaru
  • Suzuki
  • University of Southern California
  • Trustpilot
  • Accenture

2. WordPress

WordPress is the premier tool to host and create a website. Hiring programmers and developers can be incredibly costly. Instead, WordPress has a template system and plugin architecture that enables anybody to design a fully-functional and highly converting website.

Whether you need a website for an online store, portfolio, blog, or contact page, it’s easy to create one using WordPress. It also seamlessly integrates with social media platforms, email marketing tools, and project management apps.

Popular companies using WordPress:

  • Target corporation
  • GoDaddy
  • Toyota
  • Staples Canada
  • IBM
  • Sony Music
  • TechCrunch
  • The Walt Disney Company
  • Microsoft Corporation
  • Mozilla Corporation

3. Slack

Every marketer needs a way to communicate and organize their projects. Slack is a collaboration and workplace communication tool that is designed to help teams effectively work together remotely. This collaboration tool allows users to organize chats based on specific projects or categories.

For example, you can organize your team by department. For instance, you may need to create a chat for each of the following categories, content production, content editing, social media growth, blog, email marketing, customer service, etc. You can also create new chats to introduce team members in different departments and monitor chats or for Specific clients and projects.

Popular companies using Slack:

  • Airbnb
  • Shopify
  • Instacart
  • Stackshare
  • Lyft
  • Pinterest
  • Robinhood
  • Dropbox
  • BuzzFeed
  • AMC Theaters

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4. SEMRush

One way to achieve your content marketing goals is to analyse your position in the marketplace. Google sends a lot of traffic your way if you’re able to optimize your website for technical compliance and search engine rankings. With SEMrush, content marketers can perform the following:

  • Run an SEO audit to determine search engine ranking
  • Research keywords for you to dominate in
  • Gather content ideas for you to increase your organic traffic
  • Create content and retest it with their specific content planner tools

Without SEMRush, you’d be spinning your wheels guessing what your audience is looking for.

Popular companies using SEMRush:

  • ENVOL
  • Creative Mettle
  • Fidelitas Development
  • BrainstormForce
  • Eminence Organic Skincare
  • Deloitte
  • Quora
  • Forbes
  • Boohoo
  • eBay

5. MailChimp

Depending on your niche, email marketing can be a critical component of your content marketing strategy. Email marketing enables you to connect with your prospects and create a more exclusive relationship with your prospects or customers.

MailChimp is an email marketing tool that enables users to build, send, and analyze email marketing campaigns. You’re able to create automated sequences based on an action taken. For example, if a visitor subscribed to our email list, we’ll create a sequence of emails to convert them from a cold lead to a loyal customer.

Popular companies using MailChimp:

  • Channel.io
  • Glovo
  • Barogo
  • Oxylabs
  • TransferWise
  • Postmates
  • Paralect
  • RazorPay
  • Standford University
  • Boston Globe Media
  • Duke University

6. Canva

Hiring graphic designers on your content team can be quite expensive, and learning how to use Adobe Photoshop effectively may take a long time to learn.

Canva makes creating beautiful designs easy without needing to learn graphic design skills or coding. It comes with dozens of available layouts and has templates to fit all types of sizing.

For example, you can size your designs to fit social media posts, blog cover photos, infographics, and more.

This is a must-have for all content creators who don’t have excellent graphic design skills.

Popular companies using Canva:

  • Merrimack College
  • Ignited LLC
  • Sierra Club Corporation
  • University of New Orleans
  • Canal Barge Company

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Four ways SEO can maximise your social media

7. Hootsuite

Most businesses need to stay on top of more than just one social media platform and social channel. It’s best to engage your audience on the different channels where they are active on a daily basis.

Hootsuite enables brands to manage all of their social media accounts with one platform. Users can schedule their posts in advance to help systematize their posting process.

In addition, users can track all mentions of their brand on social media. You’ll be able to follow competitors and access all of your social media accounts on one platform!

Popular companies using Hootsuite:

  • Airbnb
  • FreshBooks
  • IBM
  • HP
  • University of Mississippi

8. Grammarly

Even if you’re a native American speaker, everyone needs Grammarly in their life. Grammarly will analyze your writing to ensure it’s grammatically correct and fits your writing style, whether you prefer a casual or professional tone.

It’s still important to hire editors on your team, but everyone makes mistakes. With Grammarly, you’ll never worry about mistakes again. Check all of your team’s copywriting and content writing through Grammarly.

Popular companies using Grammarly:

  • University of Denver
  • Sunlight Supply Inc
  • Flex Jobs
  • Zeno Group
  • HomeAdvisor

9. BuzzSumo

Never publish content without knowing the competition and demand for it. BuzzSumo is a marketing platform for users to research effective content. With this tool, you can view which content is performing the best and which competitors dominate each topic.

You’ll see data in granular detail such as backlinks, social shares, influencer reports. Never run out of content ideas again!

Popular companies using BuzzSumo:

  • Wix
  • BuzzFeed
  • Warner Music Group
  • Hustis Electric Car
  • Active Campaign

10. Yoast

Yoast is a plug-in on WordPress that enables users to improve their SEO. It optimizes the content for a particular keyword, previews and edits URL slugs, meta descriptions, and even suggests relevant internal links.

Being ranked high on the search engine requires your content to meet high technical SEO standards. Yoast improves your content readability and ensures your technical content is optimized for the search engine.

Popular companies using Yoast:

  • Klaviyo
  • Elementor
  • WooCommerce
  • Voce Communications, Inc
  • Preston’s College

Guide to choosing the best content tool for you

Here are several factors to consider when selecting the best content marketing tools for your business.

Budget: How much will it cost for the initial investment and ongoing cost to keep the software running. Softwares will range based on how many features you’ll need.

For example, with email marketing tools, the bigger your email list, the more you’ll need to pay.

Easy to use: The learning curve should be easy enough for your team members to use. For example, Adobe Photoshop gives advanced features for editing content; however, it can be quite difficult to use. In contrast, Canva is ideal for beginners.

Integration: Many platforms should integrate with social media and email marketing tools. For example, WordPress integrates with most apps from social media to project management softwares.

Support: Ideally, you want software that has 24/7 support. Sending email tickets and waiting a few days for a response can be disastrous for your business.

Reporting and analytics: Every tool needs a way to track your progress to gauge whether you’re receiving an ROI on your investment.

In our opinion, one tool isn’t enough. There are so many aspects to content marketing that you’ll need to delegate each task effectively. Your team should utilize different content marketing solutions that specialize in the following:

  • Research and content creation
  • Project management and collaboration
  • Content promotion
  • Marketing content management
  • Email marketing
  • SEO optimisation ideas
  • Competitor analysis
  • Optimization and Analytics

Check this New Content Marketing Tool

In 2021, many marketing platforms plan to release new features to enhance the user experience. For example, MailChimp releases its AI and smart technology by analyzing the marketplace and providing recommendations to your email marketing.

A few examples include: subject line helper, send-time optimization, product recommendations, and even recommend campaigns to send targeted customers who are more likely to purchase.

A new tool for 2021 that could be on the rise is Plannuh. It’s an organizational tool to help your CMO and CFO work together.

This is an all-in-one software that lets you manage marketing plans, campaigns, goals, budgets, and ROI for full-transparency.

Summary

Doing content marketing manually without any tools is simply inefficient and less productive. The best marketing teams use a data-driven approach to ensure every aspect of their content marketing strategy is tracked and automated. But with dozens of content marketing tools available, which ones are right for your business?

If you’re a business that relies heavily on SEO rankings or wants to improve your search rankings, we’ve written many articles on learning the basics of them.

However, there are tools designed to make SEO tactics more efficient specifically. This includes tools that will audit your website and make suggestions to improve your rankings. We’ve listed five of the best free SEO tools that you can add to your toolbox.

How do I Choose the best Content Marketing Platform for my Business?

Nov 26, 2020

Content marketing is one of the many aspects of our lives that could be made far easier with the right software. But thankfully, we are living in a time where such a thing is already here.

A content marketing platform is a piece of software that enables you to centralise your content marketing. You can make sure that across all of your channels, the tone is kept consistent, each department is aware of what the other departments are doing, and you can run everything from a single centralised computer.

This kind of software makes the entire content marketing process more manageable as it’s easier for people to collaborate, and there is a set path for all of your ideas to go down.

Understanding a Content Marketing Platform

A content marketing platform is designed to make marketing easier. Rather than having to treat each project separately, you manage everything from the same place. This is going to make your work more efficient, and your profits rise quicker than they would otherwise.

By using this software, you can decide what is going to happen with each project, from the very beginning of the idea, to how it will ultimately increase how much money you’re making. It can also be useful for designating who will take care of which parts of the projects.

In the past, everything would have been done via pen and paper. But thanks to software, tasks that would have taken you all day can now be done in a matter of minutes. And the list of tasks that computers can now do is growing quicker and quicker.

seo TOOLS

Here’s our top 5 Favorite Content Marketing Tools

Percolate

The first software on our list is Percolate. This piece of software is fantastic for those who wish to keep on top of their content, branding and social media.

It comes with an “asset management library”, enabling you to view everything that you might wish to in one place. This can help you to double-check everything before it goes out.

Percolate also enables you to plan your social media posts. Maybe you want to do something funny every Friday, and something inspirational on Mondays.

No matter what you’re doing, it will be far easier when you do it with Percolate.

Scribble Live

ScribbleLive allows you to manage the lifecycle of all of your content from the perspective of the customer.

You can plan their entire journey out, from the first time they see your ad, to the moment they hand their money over to you. When you understand the process that your customers go through to come to you, you’ll have a better understanding of how to repeat this process to gain even more customers.

With ScribbleLive, you can track conversions, and even plan everything out with a marketing calendar.

Related Links:

HubSpot

If you’re looking for something to help you with sales and customer service management, look no further than HubSpot- content marketing software designed with the customer in mind.

With HubSpot, you can put out quality content that will target the customers who are most likely to be interested in what you’re selling. It also comes with lead gen, enabling you to find people who have searched for queries related to your business.

Lead gen helps you to target people who are most likely to hand their money over to you.

It also comes with a funnel marketing system to make the whole process smoother.

Story Chief

One of the key aspects of many marketing campaigns is articles; they enable you to provide your customers with marketing that doesn’t feel like marketing.

They’re slightly more formal than an advertisement, but the majority of the general public will still be able to learn from them. With Story Chief, you can publish articles on several channels, increasing your chances of having other people seeing them.

With Story Chief, your team will be able to collaborate on articles with each other, enabling each member of your staff to do whatever suits them best.

For example, you may have different people to research, write, edit, and add images.

SEMRush

And coming in at the number one spot, we have the content marketing software that many of us are going to be familiar with, probably because of how often we see it before a YouTube video.

SEMrush lets you follow the process of all your projects from the very beginning when it’s nothing more than an idea, to the end result when you have a loyal customer who keeps on coming back.

The tool will also help you with other aspects of content marketing that many other software doesn’t. For example, it can give you some advice on the creation of your content, as the algorithms will know what will get the most amount of shares.

It can also suggest popular topics or headlines, comes with a google add on, gives audits, and analyses guest posts.

Review of the Best Content Marketing Platform

There are a lot of great things about SEMRush, but here are the five that I think will be most useful.

Pros

  • Keyword research. Keywords as an essential part of making sure your articles are SEO optimised. With SEM’s keyword tool, you can find which keywords are going to get you to the top of search results.
  • Site audits. To know how well your website is going, you will need to be tracking all the information, including the number of visitors, cost per lead, and many more.
  • Brand monitoring. Make sure your branding is kept consistent across all your channels.
  • Massive Keyword Database. The best keywords are changing all the time. SEM rush allows you to keep on top of all of it.

Cons

On the other hand, there are also some negatives that you may want to be aware of.

  • The backlink tool does not capture all links.
  • Some customers experience technical issues.
  • There is no SERP analysis
  • There are too many features for some customers
  • Keyword accuracy is sometimes a bit off.

critical 1

Ultimate guide to choosing the best Content Marketing software

For those who are new to content marketing, working with content marketing software can be a little confusing, which is why I’m about to give you an ultimate guide on what this type of software can do for you.

Optimising SEO

Optimising SEO is an essential part of driving traffic up. Marketing software can help you make your website have better SEO. This will include keywords, titles, subheadings, bold text, and images. Read further on SEO

Get Audits

Audits are essential for collecting any data that you might need about your website or brand. They can help you to understand how many people are visiting you, and what part of your website is the most popular.

Project Planning

By planning out your projects, you’ll be able to take them from an idea in your head to something that will lead to customer satisfaction.

With the right software, you can set out your plans, and let the software do most of the work.

Viewable by the Team

When you run a company, keeping on top of all the tasks that you need to do can be a considerable challenge.

With marketing software, the whole team can see what tasks you need to do, and who is nominated to do them.

Trends in Content Marketing, Get ready for 2021

The world is changing so fast that it can be hard to predict what will happen next week, let alone next year. But just because we don’t have a crystal ball, doesn’t mean we can’t have a good guess.

The most important thing to remember is that it’s going to be the post-lock-down year. 2020 has been a bit crazy, but with a vaccine on the horizon, 2021 should be the year that the clubs reopen, and people start to go back to living their life how they did before.

This, along with the damaged economy, is going to influence where people are going to be spending their time. It will also impact what they’ll be spending their money on.

However, just because the lockdowns are over, doesn’t mean we won’t have learnt from them. Many companies are still going to hire people from all over the world to work from home.

Not to mention, who knows what new marketing platforms there are going to be?

Summary

Content marketing software is software that makes managing all of your content marketing easier. You can access everything from one place, and working with your other team members won’t require face to face conversations.

With content marketing software, you can get better SEO, understand how to measure your website, and come up with a plan for each of your projects.

Because as Bill Gates says “Content is King”.

Without content, nobody is going to know you exist, and people will be far less likely to want to purchase from you.

Hopefully, after reading this, you will have a better idea of what content marketing software is, and how you can find the best one for you and your brand/business.