3 Things You Can Do Right Now To Attract More Patients

Do you feel like your website is sitting still and stuck somewhere in Google?

I am going to show you 6 actionable steps to take to attract more patients now!

This is a core part of our medical practice SEO content hub.

Isometric image supporting our medical practice article

Tip 1: Keep Your Site Loading Lightning Fast

The core of a patient’s website journey is the website speed, page load time and ease of access between pages or clicks.

In fact, Google require all websites to be fully loaded within under 3 seconds at a maximum! Google has always required sites to be fast and efficient for your audience.

In fact, bounce rate is expected to increase (this is bad) by over 30% if a page load time goes from 1 second to 3 seconds.

Bounce rate statistics relating to slow website speeds

Statistics to show large increases in bounce rate for each second delay in site load

In fact, according to this article by Portent, website conversion rates drop by an average of 2.11% with each additional second of load time (between seconds 0-9).

Conversion rate drop metrics for every second delay in page load time

How to Check Your Page Speed

Head over to Google Page Speed Insights and paste in your URL. The tool will run a variety of speed checks and analyse metrics to show you an overall score.

This is the overall ‘speed performance’ score that is scored out of 100. Google requires that all websites meet the minimum load time pass rate of 90.

I ran a test on our link strategy page (convertedclick.co.uk/link-building-sprints) through Page Speed Insights to get an example for this post. Let’s see how we did.

Our link strategy page went through the google page speed insights test and scored 99/100

Our link strategy page went through the google page speed insights test and scored 99/100

Google page speed insights will give you a good list of opportunities to improve on

Google page speed insights will give you a good list of opportunities to improve on

Many sites will have some room for improvement and will need some speed enhancements.

Get your website developer to take a look at implementing some of the suggested fixes, or contact us to speed your website up for you!

Tip 2: Know Your Patient’s Problem and Solve It

This statement is relating to how they want to be communicated with, how you communicate with them as well as their online search intent.

Your patients are needing answers to specific problems and that’s why they are searching for them.

If you can solve that problem in the form of a piece of content on your website, you will have a full pipeline of new patients for 90 days – no problem.

Find the problem to provide the need.

For example, by using one of our premium keyword tracking tools, we can see that on average, there are 47,000 searches per month in the United Kingdom for the term ‘pink eye‘.

There is a clear need for information about pink eye as many people are needing answers – what is pink eye? how do I know if my child has pink eye? Pink eye symptoms etc.

Therefore, if you create a piece of content that answers these questions and you make it easily accessible on your website you will be solving a problem for your patients.

By using a content tool or SERP analysis tool such as Thruu, you can get valuable insights into the type of content you need to create in order to be competitive.

For example, I have just typed the phrase ‘pink eye’ into the tool, lets see what insights we can get on the current ranking sites:

Google page speed insights will give you a good list of opportunities to improve on

Many sites will have some room for improvement and will need some speed enhancements.

Get your website developer to take a look at implementing some of the suggested fixes, or contact us to speed your website up for you!

Use a tool such as Thruu to get valuable insights into the current ranking content

Use a tool such as Thruu to get valuable insights into the current ranking content

Step 1: Add your keyword and select the target location for your search.

Step 2: Click on ‘Scrape the SERP’ – review the results.

View page metrics and content scores of the top 10 ranking pages on your topic

View page metrics and content scores of the top 10 ranking pages on your topic

Step 1: Add your keyword and select the target location for your search.

Step 2: Click on ‘Scrape the SERP’ – review the results.

In this example, we can see that the average word count in 1,382 words, with the longest piece of content being 2,602 words. This is common within the medical and healthcare niche.

What is really helpful is how Thruu will show you the last time the rankin gpages were updated.

It is essential to keep updating and refreshing your content as fresh signals help your rankings.

You can also see the page speed performance scores which will be taken from the Google Page Speed Insights test.

We can see that the top ranking sites have a good page speed score of 89/100.

You need to meet these minimums in order to be competitive.

What I love about this tool is that by clicking on ‘questions’ you can easily see what the top questions are about this topic as well as a heading structure.

You can easily use this data to put together a solid article outline.

Get awesome insights of questions as well as heading structure

Get awesome insights into the top questions that are being asked as well as heading structure

Step 3: Visit the top ranking pages and view their content structure, layout and how the piece is written. Ask yourself the following questions and then begin your article:

 

  • Is the content long form?
  • Does it contain a lot of internal and external links?
  • What type of images are being used?
  • Is it a listicle type of article?
  • Do they sufficiently provide the answer to the questions or are there gaps?
  • How can your content fill those gaps?

Content That Solves a Problem

Forget about keywords and search volume for a second. Keyword tools are extremely helpful and important, but try to solve a problem with your content.

If a patient searches for ‘local doctor near me’, they are needing a doctor close to their current location that will have contact details, doctors location, contact number or an online booking system.

It would make sense to ensure that your website is optimised for local SEO and local SEO search qeuries.

Likewise if a patient is searching for information around ‘pink eye’, you can solve their problem by giving them the best anwer possible as quickly as possible.

How do you solve the problem with content?

To solve a patients problem with content, you need to find the question (problem) and provide the answer (solution).

Let’s stay with the example of ‘pink eye’.

Referencing the same search I did using Thruu, I can see that various articles mention ‘Conjunctivitis’ which is the medical term for pink eye.

The following structure of content is also a great examlpe of finding the questions to provide the answers:

Medical example of a heading structure for an informative article

Medical example of a heading structure for an informative article

This page has a great structure and address the question in the first paragraph. 

The h1 heading (heading 1) contains the medical term for the keyword as well as the variation (more popular keyword). 

There is a short video overview that gives readers the option to watch and easily get the desired information. This will help with dwell time on the page as users engage with the content.

Within the first paragraph, they provide the answer to the important question ‘what is Conjunctivitis (pink  eye)?’

They have addressed the initial part of the problem – people want to know what pink eye is and then the solution.

Note how they also have supporting content and cluster type content to on the right sidebar of this article.

All of these articles act as a support to the main article (pillar) and will therefore help in boosting user engagement and rankings for this page.

Analysing content structure and headings

Analysing content structure and headings

Next, they instanly answer the question of ‘whayt causes pink eye’ with easy to read bullet points.

Even better, theyhave added a visual to show you the exact differences in a normal eye compared to pink eye.

Answering the question and solving the problem with content

Scrolling further down in the article you get the solution to the problem:

Easy to read answer to the question
Easy to read answer to the question

As a medical practice, you have a wealth of topics to work with. If you have a marketing team or in house marketing team get them to start by researching common illnesses and analysing the competition.

Before jumping into keyword tools, look to solve a problem as your main priority.

Engage Patients with Email Marketing

Forget about email spam, I am talking about genuine, engaging emails sent to your target patients at the right time in their patient journey.

When last did you send out a marketing email to your patients?

Have you run a survey asking your patients to help you improve patient access and efficiency at your medical practice?

Top Benefits of Email Marketing for Doctors

According to this study by Campaign Monitor, email marketing is 40 times more effecting at acquiring new customers than Facebook or Twitter.

Over 90% check-in online just to check their emails!

Many of us know email marketing to be bad sales pitches and spam, but there is huge value in marketing the right way to patients through email.

Signing up for your email list gives potential patients the opportunity to learn more about you before deciding whether or not to schedule an appointment with you.

The vast majority of new patients will find your practice online.

They don’t have to waste time sitting in an office or going through a first appointment just to find out that they aren’t a good fit for you, and they get the opportunity to learn about who you are as a medical professional and the things that are important to you.

On the other side, email marketing makes it easy for current patients to share your emails, content, your contact information and business hours—with their family and friends.

This is another cost-effective strategy to drive more leads to your website and, eventually, into your clinic.

Email Surveys

Doctors can set up easy-to-complete surveys for patients to complete. This is essential feedback that can only benefit your medical practice.

For example, I was recently at the GP and a patient had an issue with the parking at the medical practice. I could see the frustration the parking causes.

This would be a good time to try to get patient feedback to solve parking problems.

Example of Effective Email Surveys:

example of an effective email marketing survey

Examples of effective email surveys

Email template design for customer surveys

In Summary

All of this may seem daunting and very time-consuming (it is).

Many doctors and medical practices need help with marketing their websites.

If this is you, contact us now so we can help you maximise on patients.

For those who are in-house marketers at medical practices, you have some work to do and experiments to try! Here is the summary of what we have covered:

Ensure fast website load time

Use Google Page Speed Insights to monitor and test the load time and overall speed of your website.

Send any technical work needed to your website developers. Try to get your page speed score to be a minimum of 90/100. 

Test the site on both mobile and desktop and always try to increase website load time.

Solve patient’s problems with your content

Think of the problems your patients are experiencing and create content to solve these problems. 

If you can answer a patient’s question with your content then you have won. 

Spend time on Google and use your own experience to think of topics and questions that may keep people up at night. Always try to imagine yourself in the reader’s shoes and write content to solve that.

Study the content structure of your competitors

Scan page outlines and structure of any page that is ranking in the top 10 for your desired topic and see what works for them. 

This way, you can get ideas for questions as well as find a solid article structure and outline that will be easy for patients to read.

Engage existing patients and new patients with effective email marketing

Focus on valuable emails that can be scheduled to send to your audience and consider sending frequent emails purely to promote your content.

If you create and upload content on a weekly or monthly basis, be sure to send out a fresh email to promote it.

Ask patients to complete surveys to improve your medical practice

Get valuable feedback directly from your patients and send out well-structured email surveys. 

These should be easy to follow and easy to complete. Ask them for feedback on specific areas of your practice that need improvement.

 Find out how we successfully implement SEO for healthcare companies.

Medical Practice SEO How Doctors Can Dominate Google With SEO

Search Engine Optimisation (SEO) can be such an over complicated topic these days that many marketing companies take advantage of it.

The bottom line is – as a private doctor, the need for a well-rounded SEO strategy is absolutely essential in 2022. In this guide, I am going to show you the top ways to dominate Google search with SEO for your medical practice.

Why SEO Matters for Medical Practices

In the United Kingdom alone, there are an average of 7,600 monthly Google searches for the term ‘private GP’, and roughly 4,100 monthly Google searches for ‘doctor near me’.

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Due to the needs of people (potential patients), and search trends, as well as the growth of digital search, the figures are only growing upward.

Google Trends graph showing doctor related search growth over the last 5 years

Google Trends graph showing doctor related search growth over the last 5 years

SEO for Doctors Baseline: Run an extensive Website and Content Audit

We check to close on 75 elements on a website when running a full website audit.

This section will detail the top 5 points of technical SEO that are essential to your medical website. After the tech is out of the way, we will get into auditing your content and keyword visibility.

The only way to truly plan ahead is to know what you are currently dealing with and the status of your current website.

This is traditionally the time for an SEO audit of some kind to analyse many different technical factors, Google accessibility, and user engagement factors.

We use a solid website audit framework that covers every aspect of your website and assigns page-level actions to each and every URL.

We assess the quality of your website by looking at a number of different data inputs, including inbound links, titles, content depth, sales from organic traffic, keyword rankings, and more.

After running the audit process, we assign page-level actions (directives) to every page we have audited on your site in order to allow our team to structure an action plan based on priority in order to start implementing fixes as soon as possible.

Doctors SEO Audit Checklist

There are hundreds of different factors that Google takes into account within its search algorithm.

Plus, it changes all the time! In 2021, we saw 3 confirmed Google core updates that addressed their entire ‘core’ of how they assess various quality ratings and search guidelines.

In 2020, Google made a total of 4,500 different tweaks and changes to its algorithm throughout the year.

HOWEVER, there are a wide variety of fundamental principles you can audit that will always be needed to rank your doctor’s site.

We will discuss the top 5 technical elements to check. Most of the time we find many issues within these 5 segments of technical SEO.

Find out more about our Healthcare SEO Agency.

Number 1: Website crawl and accessibility errors

A website crawl is when Google (or any other search engine) comes to your website and scans through the content of your site.

The crawl process also looks for other links on your website and tries to make connections between the pages, topical references, and hierarchy.

Site crawling is not limited to search engines, various digital tools, and SEO software will also perform crawls on your website.

These crawlers are also known as ‘bots’. According to a post from Sovrn on crawling, there are two most common types of crawls:

  1. Site crawls are an attempt to crawl an entire site at one time, starting with the home page. It will grab links from that page, to continue crawling the site to other content of the site.
  2. Page crawls are the attempt by a crawler to crawl a single page or blog post.

If there are page errors and the search engine (crawler) can not access your website, it will send negative signals and eventually end up abandoning the crawl.

For example, if Google tries to crawl your website but it can not access a series of broken pages or error pages, it will basically leave and visit your site less frequently. This is a huge problem and one that we see often.

404 error pages or broken pages cause indexing issues

404 error pages or broken pages cause indexing issues

Number 2: Analyse Page Speed and Load Time

Google requires all websites to load as fast as possible and ideally in under 3 seconds (maximum 3 seconds).

They aim to give their audience the best possible experiences and we also expect that!

There are many elements that could be impacting a website’s load time, a few of the most common we see are code-related or image related. For example:

Reducing unused CSS and reducing unused rules from stylesheets will decrease the total bytes consumed with load network activity (basically, speed loading up).

Properly sizing images will cause the pages to load faster as the images will then be appropriately sized to save cellular data and improve load time. 

By serving images in next-gen formats, you have better compression than PNG or JPEG, which means faster downloads and less data consumption.

Reducing First Contentful Paint (FCP) time will allow the browser to render the very first piece of content faster as soon as a user navigates to your page.

Use the official Google Page Speed Insights testing tool on a frequent basis and measure your changes.

google page speed insights tool logo

Google Page Speed test showing slow mobile results

google page speeds test showing slow mobile results

Number 3: Check the Robots.txt File

What is a robots.txt file?

A robots.txt is a text file that sits at the root of your website and it instructs engines, crawlers, or any web robots if they can access and crawl your website. It will also instruct crawlers on how they can crawl the pages on your site.

This can be very helpful if you are specifically wanting to block a section of your website or a page from your website that may only be used for internal purposes, or for admin purposes.

For example, it is common to block the admin login page to a website, an internal team scheduling section of the website as well as the add-to-cart or check-out pages on an E-commerce website.

Some site owners will block large categories and tags which may contain hundreds or thousands of pages that are needed for the user.

This is helpful to avoid things like duplicate problems and index bloat.

However, be sure that EVERY valuable page on your website is available and ready to be crawled!

Very often a page will be blocked in the robots.txt file by mistake which will then tell search engines that they can not access that page.

The part which says ‘user-agent’ is referencing any search engine, crawler, or website bot. The small  * means they are allowed to visit the website. If there were no *, then they would not be allowed to access the website.

User-agent:* (all crawlers visit my site)

The word ‘disallow’ will block a specific page or section of your website – no crawlers are allowed to access this section.

Disallow: /wp-admin/ (not allowed to access this admin section)

The opposite happens with the ‘allow’ directive. Having the word ‘allow’ means that the crawlers can access a specific section, or the entire website (advised).

Allow: /page-name (allowed full access to the page and section)

What does a robots.txt file look like?

The robots file is literally just a TXT file containing text instructions. However, these instructions have many different meanings and can be very dangerous to mess around with so use caution.

Here are a few examples:

 

the robots.txt file that blocks and allows crawler access to your website
example of the robots.txt file on the Nike website

Number 4: Check Your XML Sitemap

What is the XML sitemap?

The XML sitemap serves as a map or structure for Google and other search engine crawlers to understand the flow, setup, and content hierarchy of your website.

Essentially helps the crawlers find your website pages, makes the connections between the pages, and ranks the pages accordingly. 

Site structure is extremely important for both your potential patients as well as for search engines. 

The XML sitemap is a file system that is only intended for search engines to see and access, and it looks like a whole bunch of code and page links.

how Google analyzes and crawls an XML sitemap
code view of an XML sitemap for search engines and crawlers

Visual examples of an XML sitemap, one is a code view showing folder and page structure

XML sitemap best practice

Create a valid XML sitemap and test it extensively. Once you have created it, submit the XML sitemap to Google by using Google Search Console.

Ensure that there are no broken or 404 error pages on your XML sitemap.

Check your sitemap to make sure that ALL of your pages and posts (articles) are in the sitemap.

Here are some guidelines from Google on the SML sitemap protocol.

Number 5: Structure Data (Schema)

What is Structured data?

Have you ever seen 5-star ratings, reviews, short introductions or answers to your search queries right there in the Google search results?

This is thanks to structured data (aka Schema or Schema mark-up).

As a private doctor practicing in a specific location, it is essential to have relevant schema and mark-up on your website to promote things such as local business results, patient reviews as well as business operation information.

Structured data is additional code that is wrapped around your content to help search engines crawl and understand the content in a more organised fashion.

Schema gives search engines the ability to extract certain information or images from your pages and show them in the search results which often results in more visibility and higher click-through rates.

There are MANY different types  (0ver 792 schema types according to this study of structured data with specific purposes, but there are just 3 main formats of Schema markup.

The three main formats are:

  1. JSON-LD
  2. Microdata
  3. RDFa

What are the common types of structured data used on websites?

Generally, these are the most common types of Schema markup we see:

 

  •  Creative works: CreativeWork, Book, Movie, MusicRecording, Recipe, TVSeries
  • Embedded non-text objects: AudioObject, ImageObject, VideoObject
  • Event
  • Organization
  • Person
  • Place, Local Business, Restaurant 
  • Product, Offer
  • Review
  • FAQ

What does it look like?

what a human will see in google search with specific schema markup

What a human will see in a Google search with a specific recipe related schema markup

what a search engine sees when we apply schema mark up and structured data

What a search engine sees when we apply schema mark up and structured data

Schema mark-up for Healthcare and Doctors

I just typed ‘private GP ratings uk’ into Google and got the following results which is an example of review schema:

example of structured data pulling public reviews and star ratings

Example of structured data pulling public reviews and star ratings in Google search.

BUT, it gets even better when more types of physician schema are added:

MD information, education and career experience fully visible in Google search due to healthcare structured data

MD information, education and career experience fully visible in Google search due to healthcare structured data

Combining multiple rich snippets within healthcare doctor schema

Combining multiple rich snippets within healthcare doctor schema

If the review Schema is done correctly and you have reviews, you will get beautiful-looking stars next to your listing which is a great way to build trust with potential patients.

Another great advantage of structured data is that it allows you to occupy more space in the SERP, in order to push your competitors further down the page.

If schema helps your brand unlock additional data points for Google to gain more insights into your content, then take full advantage of the opportunity.

In medical clinics and health industries, the opportunity exists to create entities for your doctors and connect them to the medical organizations or clinics they work for through schema markup. 

Many patients’ health journey starts with a Google search and you have the chance to showcase your services and private doctors in a meaningful manner with Structured data. Read more about SEO or Plastic Surgeons.

healthcare review statistics image portraying consumer behavior in search

Healthcare review statistics image portraying consumer behavior in search – according to Schema App

How We Structure Our Master SEO Audit File

Example of the website audit URL actions post audit phase

Running a medical practice SEO audit can be complicated, especially when showing the audit findings. 

We keep it short, punchy, and show valuable outcomes.

Doctors have enough happening around them on a daily basis to try to understand your technical SEO jargon. Frankly, they shouldn’t have to.

We need to show them our solution to their problem. Thats it.

The output of our website audits will come with a full slide deck document for the medical practice which has everything well presented in a visually pleasing manner.

We also include the information and reference links to all of the supporting data from our medical site audit.

This way we can show all the technical information if they need it and anyone can see that we know what we are talking about.

 

Navigating through the site sections

We work through every page, path, and image of your website and assign page sections and categories to easily understand the layout of your medical practice site, page types, and overall structure.

The site sections also allow us to segment the site and better prioritize pages/keywords to focus on.

It allows us to compare “apples to apples” (i.e. we don’t want to be comparing an FAQ page to a product page).

assigning specific site sections to your medical practice SEO audit file

Each page from your medical practice website is placed in ‘site sections’ to prioritise our work.

Let’s go through these sections as well as examples.

Site Info:
This is a broad tag that applies to a wide range of pages. Essentially, these are the required pages to build out a full site but generally have little SEO (i.e. traffic potential) value.

This can include about pages, cart pages, terms and services, contact pages, shipping, FAQ, and more. However, for a doctor’s practice, information about the team of doctors or ‘meet the team’ is very important to have.

Medical Services:
These are pages that list out exactly what services the medical practice offers and provides all of the relevant information to that specific medical service.

Local Lander:
A local lander is a dedicated page to a given location. If the business has multiple locations, if a private doctor has multiple practices in multiple locations, then each location should have its own dedicated landing page. If the business only has 1 location, this can apply to the home page.

Lead Generation:
This tag applies to pages on a site that are geared towards generating leads. For example, a private GP could be trying to rank for keywords related to the different services they provide (prescriptions, annual health checks, Blood pressure checks etc).

Each of these keywords should have a dedicated landing page targeting those keywords and there needs to be a smart form of structure to capturing these leads built into each page.

Blog Post:
This tag applies to blog posts. Some sites will have /blog/ or /news/ (or something similar) build into the URL structure.

Blog Category:
This tag applies to categories of blog posts. These are generally used on bigger sites that publish a lot of content in order to better organise posts.

Resource or Guide:
Similar to a blog post, but more in-depth and robust. Resources or guides are NOT connected to the blog, but instead are stand-alone pages or site sections. In healthcare, these can be extremely helpful to illustrate certain conditions or information in the form of a graphic or video.

 

Understanding the Actions of Each URL

Each URL gets assigned a technical or content action (or both) that labels what needs to be done with that particular page. This will translate into a priority list of which items to tackle first.

 

Each URL gets assigned an action either for technical SEO or for content

We assign a technical action as well as a content action to each of the pages on your site.

Let’s go through them as well as the definitions.

Technical Actions

301 Redirect:
A 301 redirect is a powerful method to clean up pages. It’s a permanent page redirect that passes 100% of equity from page to page. That means that both the link equity and keyword rankings will pass over.

We use 301 redirects as our primary method of combining or removing pages.

Schema Markup (Structured Data):
As discussed earlier, Schema markup is a form of microdata that provides an enhanced description (commonly known as a rich snippet), which appears in search results.

Certain page types benefit drastically from Schema and should be added accordingly.

Block Crawl:
If you have a group of pages or sections within your site that serves no specific purpose or value to search engines (but are important to website visitors), the best option is to block that section from being crawled.

This works best when pages are grouped by URL structure (i.e. /archives/).

Canonicalise:
Specify ONE version of a webpage to avoid any duplicate content. If you have similar pages targeting the same topic but you NEED both pages (i.e. you don’t want to remove the page), set a canonical tag that points to the page you want to rank.

NoIndex:
If you want to stop Google from indexing a low-quality page or duplicate content, use this tag. Blocking Crawl is reserved for a number of pages or site sections, No Index is reserved for individual or stand-alone pages.

This can be executed by placing the index tag in the head section of your source code.

The need for this will often arise with large E-commerce sites with thousands of pages and products.

Remove from Sitemap:
If you have a dead section or page(es) on your website, Use this tag in order to stop Google from assessing it. This will then be removed from your sitemap.

Creating Actionable Next Steps

Use a solid project management tracking system to monitor SEO tasks and deliverables

Using a solid project management tracking system to monitor SEO tasks and deliverables

Words without action are the worst, and clients won’t hang around if there is no actionable plan going forward that shows exactly what will take place and when it will be completed.

The art of project management and account management can truly be a hard one, especially when finding the right people for those specific roles.

You will need some sort of tracking system or basic project planning tool (Google Sheets is perfect) in order to manage the delivery of your SEO work.

For example, after we have done a technical audit such as the examples above, we will put each item that needs to be addressed into our project planning system and assign a due date.

The deliverable speaks exactly to the audit finding or the issue identified in the audit. We assign start dates, and end dates to each task, as well as assign time for quality checks before marking the task as complete.

Many companies use tools such as Monday.com or Asana (there are so many PM tools available). Find what works for you and go with it.

We use a robust system within Google sheets for our entire agency flow and management and it works perfectly. There is no need to overcomplicate this process.

Pull out your SEO audit findings, view the action list and create tasks according to each audit finding.

Communicate effectively, ensure there is a strategy in place, and hold people accountable.

Google My Business for Local Doctors

A Google My Business profile helps people in your local area of business to find your website and service details when performing a Google search.

It also allows you to improve the visibility of your brand as it grants you a large space on the right-hand side of the search results (great visibility).

This is a huge opportunity for you to get more local patients, especially as many people search for ‘doctor near me’ or ‘private doctor near me’.

Google My Business is also one of the best ways to keep your contact and location details accurate and up to date as many patients can click to call you, ask a question about your practice and even navigate straight to your doctor’s rooms.

Doctors and healthcare practices need to utilise the power of Google My Business for local search

Doctors and healthcare practices need to utilise the power of Google My Business for local search.

A Google My Business Profile (GMB) is free to create and free to use. It requires a few short steps to set it up and it is a great tool to capture a lot of visibility on page 1 of Google.

You need to keep your profile up to date and fresh, as well as take advantage of uploading pictures of your doctor’s practice, patient testimonials, and posts (Google posts via Google My Business) about your services.

A GMB profile is only available to companies that have a physical location and who engage with clients.

How Doctors Can Use Google My Business

 

Add all of the correct contact details

Firstly add all of your relevant contact information such as your practice name, operating hours, phone number, email address, street address as well as the website address. Ensure these are correct!

When you are setting up GMB, it will give you the option to set opening times for your medical practice that can let patients know when you are available and open to taking calls and appointments.

 

Example of local business contact details in Google My Business settings

Example of local business contact details in
Google My Business settings

How to add company opening and closing hours in Google My Business

How to add company opening and closing hours in Google My Business

Add a detailed list of the healthcare services you offer

Add ALL of the healthcare services you offer as a medical doctor and add as much information on each service as possible. You can also post any service updates or news at any time in your Google My Business profile.

For example, information or changes to protocol around COVID-19 or parking information should be updated and posted to keep your audience up to date.

Add all of the services you rmedical practice offers in the services settings in GMB

Gain genuine reviews from patients

Google regards patient reviews as brand credibility and trust as a method of social proof.

Gain patient reviews to promote trust and credibility for your medical practice. Encourage your patients to leave you a review on Google after each visit. Alternatively, you can use SMS or email marketing to request a review of your medical practice and healthcare services.

Many patients will be glad to help and leave their comments and star rating.

It is essential to gain trust, especially for a new patient who needs a private doctor and they do knot know about you yet.

Utilise Google posts frequently

Take full advantage of Google posts through Google My Business. Google allows you to add posts through your GMB profile and it is extremely easy to use.

When creating content for your website (articles, guides, blogs or video content), you should also include sending a post about this content via Google Business as a method of promotion for this content.

How to create a post via Google My Business

How to create a post via Google My Business

When you are logged into your Google Business profile, simply click on ‘POSTS’ on the left-hand side and then add your content.

You can decide what content you want to add here, but as a bare minimum, I would suggest the following resources:

 

  • Answers to common questions about your medical practice
  • Healthcare industry news or government updates around
  • Information about the healthcare industry as well as the NHS
  • Every article (blog) you have added to your website can be shared here (include a link to the live post)
  • Patient care information
  • Infographics
  • Healthcare topics
  • Healthy eating tips and nutrition
  • Medication guides and quick links to information

Keyword Research for Private GPs

Keyword research for a medical practice is the ongoing process of finding the best organic opportunities for a doctor’s services and identifying which keyword searches are the most ideal to target.

I often tell clients that keywords should be seen as words for which they want to be known for on Google.

It is important to remember that keyword research is not something that is done once and then completed. It is something that should be relooked and monitored on a frequent basis.

When conducting keyword research, we look at a few different metrics, but, the most common are monthly search volume (how many people are searching for a keyword each month) and keyword difficulty (how tough or competitive a keyword is).

Exploring keywords:

There are many (too many) tools available to conduct solid keyword research. It does not need to be overcomplicated, you need to be sure to nail the search intent and match up your content with what your target audience is looking for.

Firstly, we do want to make sure we target keywords that are relevant and describe the service most accurately.

Secondly, go for keywords that actually have people looking for them. It is perfectly fine to target keywords that have lower monthly searches because very often they are easier to rank for and users searching for such a specific phrase will be most likely to convert.

Medical Practice keyword ideas:

I have added the following keywords to a popular tool called Ahrefs to get some data:

book doctor appointment, book doctor appointment online, doctors practice, private doctor, private doctor London, private doctor near me

Keyword data example taken from Ahrefs

Keyword data example taken from Ahrefs

The image above shows SEO data about each of the keywords that we searched. Firstly, the keywords are listed from the highest search volume per month to the lowest.

The keyword ‘private doctor’ has an average of 1,900 searches per month within the UK. This is an average calculated over a 12-month period and then listed as monthly.

KD stands for ‘keyword difficulty‘ and represents how competitive a keyword is and how hard it would be to compete for it. Keyword difficulty is scored from 0 to 100 and the higher the difficulty, the harder it will be to compete for this term.

A keyword with a high KD does not mean that you should not use it within your strategy – if the keyword is a core part of your business then go for it. It may just take a little more time to gain more traction on keyword visibility.

Another metric that is often overlooked in SEO is the average cost per click (CPC) for each keyword which shows you how much you would expect to pay per click if you were running a Google Ads campaign.

By understanding the CPC for a keyword, we can benefit form the following information:

 

  • The overall popularity of the keyword
  • The competition levels of the keyword
  • The value of SEO and money that can be saved by ranking number 1 for the target keyword.

What Keywords Should You Target in Medical SEO?

A medical practice should generally have a good idea of the target keywords they want to optimise their website for. These will be the services that they offer as well as the location details. 

It is also common for patients to search for doctors by name, so it is important that each doctor has their own ‘about’ page that has a wealth of information about their qualifications, experience and speciality.

A simple way to start getting more ideas on what keywords to target would be to navigate to your doctor website and click on the ‘services’ tab. 

Looking at a doctors services pages and landing pages will give you target keyword ideas

Looking at a doctor’s services pages and landing pages will give you target keyword ideas

The example above is a general service landing page or category page that shows each service the doctor offers. This is good for broad keyword ideas and can give you examples of the higher search volumes to go for.

But you will need to go deeper into each service type and explore more. For example, the phrase ‘blood tests’ is a pillar term (broad term) that has many variations and different types of blood tests.

You may find that the broader terms have higher monthly search volume, but also more competition and higher keyword difficulty.

You can still go for these but you will benefit from getting keywords around the different types of blood tests available and use these to your advantage.

For example:

The keyword term ‘blood tests’ has an average of 6,400 organic searches per month but it has a keyword difficulty (KD) of 52/100 which is considered hard.

 

Broader keywords have high search volume but can be more difficult due to popularity

Broader keywords have high search volume but can be more difficult due to popularity

If I expand slightly on the keyword and add a few additional words and modifiers onto it, I can see that there are keywords around the types of blood tests and these keywords still have high search volume but their KD (keyword difficulty) is lower:

 

Adding a keyword modifier brings down the overall keyword difficulty and still has good monthly search volume

Adding a keyword modifier brings down the overall keyword difficulty and still has good monthly search volume

By adding the single word ‘private’ to the regional search, we now have the phrase ‘private blood tests‘ that has 4,500 searches per month and a keyword difficulty of 24.

This allows you to refine your content to still focus on the main topic of blood tests, but you will cover private blood tests too.

In fact, if you have a long-form informational page that explains the whole process of having blood tests and what patients can expect, you could capture visibility for a variety of keywords around ‘blood tests’.

Your main service page (money page) that encourages patients to book online or phone to book an appointment for blood tests will still be focused and optimised around the core phrase, however, mentioning variations of this keyword in a natural manner in supporting content will boost the overall visibility.

Question-Based Search Queries

Google loves showing answers to questions and they try to achieve this as quickly as possible.

Targeting question-based searches is a great way to gain online new patients through search, as you can refine y our content to answer questions accurately and efficiently.

If you were sitting in front of a doctor (the industry expert) what would you ask them about a blood test? Would you ask how long it takes? Would you ask them if it is painful?

Take these natural questions that you would ask a doctor, and use them in your content.

Don’t always focus on keyword search volume, very often, the answer is closer than you think and it will make sense to speak about a keyword and a topic regardless of its volume.

However, if you need some initial ideas, go into Google and type in a question or a keyword. It will automatically detect your writing and give you suggestions based on frequently searched keywords and also keywords based on your own personal search history.

This is also known as ‘Google suggest‘:

 

Example of Google Suggest showing frequently searched keywords

Using the ‘People Also Ask’ Function in Google

The ‘People Also Ask box is a rich snippet feature that Google will use to provide users with additional information that may be relevant to their first search query.

This is not always 100% accurate and you will come across some strange spelling here and there but it is helpful to generate some ideas.

Question-based queries are great for sub-headings in a content piece and you can find a lot of information to use.

I always say that it is best to think about the topic and the service from your own natural perspective and think of what kind of questions you would ask someone about this topic in a natural manner.

This a great resource for more information about how to rank in the PAA section of Google.

The People Also Ask function available as a search feature in the SERP

Referencing the People Also Ask function in Google can be a good starting point for content sub-headings and sub-topics.

How To Leverage Existing Content for Keyword Ideas

Reference your website content as well as your competitor’s content to see what topics are mentioned in the page title, headings, sub-headings and additional links.

This will give you insight into what a page is talking about and if it is optimised for that topic.

For example, on this page, it is clear that this medical practice offers kidney function blood tests in London. They have added the ‘London’ part as a local modifier.

They also reference the importance of kidney function and what they do.

How to identify top performing keywords and topics on an existing page

How to identify top performing keywords and topics on an existing page

Further down on the page they have a well-laid-out structure of questions and answers as well as positive reviews. 

It is done in a visually appealing manner, builds trust, and also provides answers to important questions.

Example of content from a doctors website talking about kindly function blood tests

Example of a good structure showing patient reviews as well as answering questions in the content.

For additional content ideas and keyword research ideas, you can jump further into the page structure and content layout for further insights:

Analysing a page heading structure for additional keyword ideas

Example of a good structure showing patient reviews as well as answering questions in the content.

On Page SEO elements for a medical practice

On Page SEO elements for a medical practice

Content Strategy for a Medical Practice

A content strategy is a plan to achieve your business targets and expand your website visibility through planned content. This content can be written, audio, visual, recorded, PDF, video etc.

A well-crafted content plan will also help to nurture and engage your audience and gain more patients over time.

The most common form of content is seen in written formats such as blog posts, articles and guides.

However, translating this content into audio and visual helps to reach a new audience and transform your content marketing approach.

According to an article by Hubspot, over 70% of marketers are actively investing in content marketing. Every doctor’s practice needs to be utilising content in a manner that engages their audience and increases website traffic.

We helped a dentist in London increase their organic traffic by 151.09% in 12 months purely by utilising a content marketing campaign based on a solid content strategy.

Our strategy was to focus on solving a common problem with informative, medically sound content.

We focused on keywords that met a specific search intent and ones that provided an opportunity to be visual for a variety of similar keywords.

Example of website traffic increase from a content strategy and content marketing campaign
Example of how we improved organic traffic for a dental site

How Can You Create a Content Strategy for a Doctor?

Before jumping into content workbooks and topics, you need to identify what need you will fulfil with your content and what problem your content will solve.

This is the most essential purpose of a piece of content. In turn, it should bring you keyword improvements and organic traffic, but, it needs to help solve a problem or provide an answer to a common question.

Follow this general guide when drafting the foundation of your strategy. If the foundation is not correct, there will be stumbling blocks down the line.

Step 1: Solve the Problem and Provide the Answer

As discussed, your primary reason for creating a content strategy should be for solving a problem or providing an answer to a question that means a lot to your business/audience.

In healthcare, solving a problem for someone could be an easy-to-understand guide to prescription medication, or, a definition of a specific medication.

Or, writing content to explain what a patient can expect when they come for health screening or a cholesterol test is a way to answer a specific question and solve a problem.

If someone is searching Google for information about ‘is a blood test painful‘, they are clearly having a problem with the worry around having a blood test and the potential pain involved.

Your solution can be in the form of a step-by-step explanation of the blood testing process and cover all of the details in that content.

You would address the potential pain involved and discuss how a patient can prepare themselves.

Think of a common problem(s) that your patients experience and then write content that solves that problem or gives them the answer.

Think of what a patient worries about and come up with ways that you can try to ease their worry and help them.

The list of potential topics would be endless.

Step 2: Identify Who Will Be Reading Your Content

Knowing your patient list will help you to know who will be reading your content and help you to tailor your content to meet their interests.

As a medical practice, you will have a huge variety of patients at different ages and stages of life, however, if you are able to identify common themes, age groups or interests, you can then segment your content for each audience.

For example, an older person may want to read a lot more information and enjoy in-depth content more than a younger patient.

The younger patient will read your content but they may prefer to scan through the points, skim the paragraphs and sub-headings and then spend more time watching a video about a topic.

There will be some patients who love podcasts and want to listen to audio. Interviews with doctors or an audio recording of a question and answers session by a specialist will be a great way to engage them.

Step 3: Knowing What Makes Your Content Better

Ask yourself: What makes my content unique? Why would new patients read my content instead of the medical practice down the road?

Despite doctors being in specific locations, there are still medical practice sites that will compete over website traffic in a specific location. Your content has to be more unique than the rest.

List reasons why your content is more unique, for example, doctors at your practice may specialise in a specific service, or, have a wealth of experience.

Think of all of the assets you have as a practice, and use this in your content.

Common Types of Content

In content marketing, there are many different types (forms) of content. These are the most common types of content.

Blog posts

Content that is published regularly and updated on an ongoing basis. These should be consistent and target specific search queries aimed at attracting new patients.

Blogs are also used to nurture existing audiences and to encourage them to share their posts online. It is also common to see dedicated email campaigns that alert email subscribers to new content on the blog.

On average, blog posts are between 1,000 – 2,000 words long but this is just an average. Word length also depends on what is performing best in Google.

Long-form articles

Long-form content aims to thoroughly educate a reader on a specific topic. The topic is covered in detail and contains extensive information.

Typically anything up from 1,000 words to 7,500 words is considered to be long-form content. However, the sweet spot in word count is around the 3,500 – 5,500 mark.

In healthcare, the majority of topics can require a long-form piece of content and this is a good thing as search engines like long informative content.

However, not all of your pieces need to be long. As long as the content solves a problem or provides an answer then you have won.

If you are going to embark on a campaign to gain sustainable traffic that remains consistent for a long period of time, then you should aim to have a very high word count.

Case Studies

A case study is a means of showing value and showing success with a certain method or process. A case study is extremely versatile because it can be in any form and be focused on anything of value within your practice.

Non-healthcare industries will use case studies to showcase how their product or online services have helped to improve business or drive revenue.

The NHS England has a dedicated case studies section that you can view here.

They cover many different topics but a lot of it showcases team-building skills, working in and managing different healthcare teams as well as joint ventures with certain communities.

Example of Case Studies as an active means of driving traffic

Example of Case Studies as an active means of driving traffic and keeping patients informed

Templates (uncommon in healthcare)

A template is not something you would see that often at all within healthcare, depending on what the service or product is. If it was medical software or a patient booking system (such as Dentally), then there could be room for some sort of creativity around this.

However, the principle of engaging your audience to solve a problem remains the same.

As an SEO agency, we would use a downloadable template that people can get for free and in return, we get their email addresses.

This is great for further down the line when we want to market a specific product or message to them.

Patient testimonials

Detailed testimonials from patients can help boost your overall credibility and trust for new patients.

This will also assist you in generating new traffic to your site as it is a new form of content to use within your content strategy.

 

Patient testimonials will boost trust and credibility for patients and can attract more website visitors

Example of an inspiring patien testimonial used in the form of a video as well as a blog post.

Infographics

Take an article and transform it into a visual version by using graphics and pictures. 

Very often marketers take full advantage of basic design and layout skills to build a graphic version of a long-form article that can be shared on social media too.

Patients also enjoy viewing infographics provided that the content is laid out well and easy to understand.

It is not as hard as it used to be to create an infographic.

Take a look at canva.com/templates to get started in-house.

Example of a medical practice infographic portraying medical information

Medical practice infographic template portraying medical information

Link Building in the Healthcare Industry

Link building is the process of gaining external links and mentions from a third-party website. The website linking to you should be a relevant website that has high-quality existing content.

In principle, the more quality and relevant backlinks you get, the more authority you gain over time.

What is a backlink?

A backlink is a clickable link from an external website that points to a page on your website.

When that link is clicked, the user will be referred to your website. This will also pass over something that is known as ‘link equity’ over to your page.

The more link equity a page gets the more the page authority will increase.

Visual example of how a backlink works linking from an external website back to yours

A visual example of how a backlink works linking from an external website back to yours

Backlinks are also known as inbound links as another website’s traffic will come to your own site. In the world of link building, the quality and quantity of your backlinks impact your website’s visibility online.

A backlink is seen as a vote of confidence in the eyes of search engines and plays a huge part in getting traction for your content.

In a study conducted by Ahrefs, they derived that a higher amount of backlinks directly correlates to an increase in organic search traffic.

How referring domains impact higher search traffic and keyword rankings

How referring domains impact higher search traffic and keyword rankings

A visual example of how a backlink works linking from an external website back to yours

What a backlink looks like within a paragraph of text

Dofollow and Nofollow Backlinks

In link building, there are two crucial link attributes to be aware of – dofollow and nofollow links.

A dofollow link will pass link equity and SEO value to your page, including all of the Google history.

A nofollow link does not pass any link equity, SEO value or Google ranking history, BUT it will still send traffic to your website.

SEO people get obsessed with dofollow and nofollow links but there needs to be a balance. From an SEO perspective, you must try to acquire followed (dofollow) backlinks but do not overlook a possible link opportunity with a highly relevant website in your niche that performs very well just because it is a nofollow link.

If you do, you are missing the point!

If a nofollow link comes from a well-known website or news publication, it ranks well on Google and has a lot of organic traffic, then go for it. The most important part is to drive quality traffic to your website first.

Using Ahrefs to see the diffferent types of backlinks pointing to a website

Using Ahrefs to see the different types of backlinks pointing to a website

What Type of Backlinks Do You Get?

Every backlink strategy is different and you need to approach each medical practice client with a unique strategy.

A backlink can come in different forms and even images can have a clickable link.

The following four types of backlinks are common:

Resource page links

A resource page is a roundup or listicle article that contains links to other websites that contain helpful information.

These do now always have long-form content but are aimed to be more suited to bullet list type of content with external links.

Guest posting & Blogger Outreach

Guest posting is the most common form of link acquisition and it involves writing and contributing to a third-party website in exchange for a link back to your site.

You will need to pitch the topical ideas to the website prospect as well as create unique content for them to use.

Within your content, you can add a link back to your website (keep it natural) and request the publisher to follow the article as you have written it.

You can also engage with bloggers who actively write content in your niche. They may have built up a good profile over time and write blogs for large publications. 

Essentially, you would pay them for their time, the content and a link from their network. 

Broken link building

Broken link building is when you scan similar content to your or your competitor’s content and find links that are broken in the article. 

If you have a piece of content that is similar and relevant to the topic on their website, you can contact the site owners to let them know they are linking to a dead page and you can offer your page as a replacement link.

Broken link building has a lower success rate, however, it can be a powerful way to get links over time.

HARO link building (help a reporter out)

HARO is a free service that provides journalists with a robust database of sources for upcoming stories and daily opportunities for sources to secure valuable media coverage.

Using HARO and engaging with journalists requires a lot of time and dedication. 

You would sign up, receive their daily email notifications and then write short topics, comments and suggestions to pitch your content to them. It is seen as a contribution to their article and in return, they will mention your name or your brand name as well as link out to your home page.

HARO links are extremely powerful and can be hard to get due to the high-quality sites. It is totally worth the effort.

HARO Case Study

In 2021, we ran our own HARO (help a reporter out) campaign for 3 months. We monitored journalists and Web PR communications and managed email responses and contributions. The outcome was a huge success for both website authority (domain strength) as well as organic traffic.

We had an increase in 233% in domain rating from 12 to 40/100 as well as an increase in keyword rankings of 182%.

There was also an increase of 266.97% in new users from organic search.

Example of an increase in Domain strength from HARO link building for 3 months

Example of an increase in Domain strength from HARO link building for 3 months

The increase in organic traffic after the 3 month HARO link building campaign

The increase in organic traffic after the 3 month HARO link building campaign

Summary and Next Steps

SEO for a medical practice is a solid investment and private doctors should be actively investing in SEO and content marketing.

Doctors, ask yourselves the following:

  • When last have you had your website reviewed?
  • How do you stack up compared to the local competition?
  • Have you spoken with an agency that can accurately forecast your organic traffic over 12 months?
  • How much revenue are you losing by not ranking number 1 for core keywords?
  • How often are you engaging with your patients via testimonials, blog posts and articles?
  • Are you taking full advantage of reviews on Google?
  • Is your medical practice seen as a credible healthcare provider?

Book a 15-minute consultation call with us

Book a direct chat with our SEO Director to discuss your SEO marketing needs. Of, ask any questions about your website or speak about anything that may be confusing about medical practice SEO.

Alsternatively fill out a form below and we will get right back to you!

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A Step-by-Step Guide to Selling NFT Art

NFT (non-fungible tokens), cryptoart and cryptocurrency are taking the world by storm, and if you’re unsure what any of these terms refer to, now is the time to learn.

Those looking to make money on digital assets should be paying attention to what’s happening in the NFT world, especially with so many celebrities and investors capitalising on the profitability of the NFT and crypto market. NFT buying and selling is said to be the future of digital profitability – perhaps now is the time to invest, or at least learn more about it!

As an NFT digital artist or owner, or even just as someone who has an interest in learning more about crypto art or NFT art, you may want to learn more about selling a digital asset for a profit.

This overview covers what NFT art is, what blockchain is, where you can sell NFT art, how to sell NFTs, how royalties work, and the top reasons why NFT art owners choose to sell NFT art.

What is an NFT (non-fungible token)?

First things first, what exactly is an NFT? NFT stands for non-fungible token.

Non-fungible means that something is unique and non-replaceable. Therefore one NFT is not equal to another NFT.

To simplify the concept further, one can think of currency in general. For instance, one dollar is equal to one dollar, and one pound is equal to one pound. Much the same, one ETH is equal to one ETH (in the case of cryptocurrency). This means that these currencies are fungible because they can be replaced or exchanged for one another.

Now, because NFTs are non-fungible, it means that no two NFTs are equal in value. Therefore, one NFT cannot be equal to or exchanged for one NFT. The uniqueness that this affords NFTs makes them highly valued.

NFTs have four main characteristics to be aware of. These include the following:

  • NFTs are highly unique, making them quite sought-after. Each NFT artwork comes with a unique ID and has a unique value attached.
  • NFTs are indivisible. When you purchase an NFT, you become the owner of the digital asset. NFTs only allow for one owner. Some NFTs are allowing for fractional ownership, but this is rare.
  • All ll NFTs are transferable. Non-fungible tokens are hosted on a blockchain, a public ledger detailing each NFT transaction. Creators of NFTs have the privilege of transferring the NFT to any account. Owners, when buying NFTs get ownership rights of an NFT stored on a blockchain.
  • All NFTs are rare. NFTs have distinct traits, and creators only create a certain limit, ensuring scarcity. Each NFT has a distinct identifier linked to one owner. Of course, scarcity depends on the NFT creator’s perception.

When you buy an NFT, you are buying an NFT trading card, which is a digital file verifying the ownership and authenticity of a digital asset. Digital artists use NFTs to sell crypto art. Crypto art is usually bought using Ethereum blockchain or Bitcoin.

Most people think of NFTs and crypto art being memes, GIFS, music, video files, but NFTs can be more than that.
Some examples of an NFT include:

  • Essays
  • Digital collectables
  • Tickets to events and organisations
  • Domain names
  • Fashion (usually limited run lines)
  • In-game items
  • Tweets
  • Digital Icons
  • Avatars
  • Charity Donations
Cat NFT

What does “blockchain” mean?

Blockchain plays a major role in NFTs and cryptocurrency. It is essentially the driving force behind the transparency and security of crypto transactions and ensures greater trust throughout the crypto art selling process.

When investing in NFT art or crypto art, you may be worried about security and for good reasons. Unfortunately, there are many scams and fraudulent activities in the online financial sector, and this is where blockchain comes in handy in crypto art and NFTs.

Blockchain history dates back to the early 1990s, the first concept developed by Stuart Haber and W. Scott Stornetta. They created a system consisting of a cryptographically secured chain of blocks that could store documents with timestamps that could not be tampered with.

The system was upgraded in 1992, allowing the inclusion of more documents on a single block. In 2008 however, blockchain boomed, thanks to the development of Bitcoin (the first digital ledger technology application) by an entity named Satoshi Nakamoto.

Blockchain technology makes it nearly impossible to hack the system or fraudulently recreate any of its data. In short, blockchain is a highly accurate record-keeping technology. Blockchain acts as a distributed ledger. This digital system will record transactions and data in many places simultaneously. There are many powerful computers in a blockchain network. Each of these computers keeps a copy of the ledger. All copies of data are regularly updated and verified.

Then to get more technical, blockchain is a type of database. It’s important to note that regular databases in files, tables, columns and rows. Blockchain, however, stores data in blocks that are chained together digitally, thus the name. Traditional databases are managed by a central computer, whereas blockchain is decentralised and therefore is managed by a peer-to-peer network of computers.

Blockchain stores information in digital format electronically. The transparency that it offers generates trust and security. It works by allowing accurate recording of information and distribution, therefore but disallows editing of this information. In this way, it thwarts fraud and scams as transaction records cannot be deleted, altered or destroyed.

This is a typical transaction process on a blockchain, step by step:

  • A new transaction is entered into the blockchain. Transaction fees are cryptocurrency fees charged to users when performing a crypto transaction. This covers the costs of using the blockchain.
  • Transaction records are sent to a network of computers located across the world.
  • The validity of the transaction is confirmed by the network of computers solving complex equations.
  • The transaction data is clustered in blocks once the legitimacy of the transaction is confirmed.
  • A permanent record is created by chaining the blocks of information together (this creates a long history of all transactions)
  • The transaction is finalised, and records cannot be deleted, altered or destroyed.

Bitcoin was the first cryptocurrency to use blockchain, but many other cryptocurrencies now use it. It is not just cryptocurrency or NFT art that use this blockchain technology. Blockchain technology is used in the following industries and scenarios too.

  • Logistics companies – tracking supply chain movements and delivery of goods.
  • Legal community – as a basis for smart contracts and for transferring and protecting intellectual rights.
  • Traditional banks – governments are testing blockchain technology for managing digital currency exchanges.

Where can I sell my NFTs?

If you own NFT art or are a creator, you can sell your NFTs on a dedicated NFT marketplace. Some of the industry’s largest NFT platforms are listed below.

OpenSea is a New York-based non-fungible token marketplace established in 2017. It was the first and is the largest marketplace for NFTs. With 80 million+ NFTs and two million+ collections to choose from, the NFT platform has something for everyone. However, to use OpenSea to sell NFT art, you need an Ethereum wallet.

This NFT market platform supports the following cryptocurrency wallets: MetaMask, CoinBase Wallet, WalletConnect, Fortmatic, Kaikas, Bitski, Venly, Dapper, Toris and Portis. The platform also supports mobile-only crypto wallets, which are Trust and OperaTouch. You can sell various types of NFTs on the OpenSea platform, including art, collectables, music, photography, domain names and trading cards. The platform offers a great NFT selling tutorial to help you get started. OpenSea provides creators with 10% royalties.

Rarible is an NFT platform that was founded in 2019 by Alex Salnikov. Rarible is known as the best platform for creators with a focus on royalty earnings. Rarible offers three blockchain options, including Tezos, Ethereum and Flow. The platform offers creators 50% in royalties. The interface is simple to use, and the ‘minting process’ is quick and easy. There is a 2.5% transaction fee on ‘minting’.

This NFT art platform supports the following crypto wallets, including MetaMask, CoinBase, Fortmatic, Portis and Rainbow. You can sell a wide range of NFTs on Rarible, including art, games, Metaverses, photography, music, domains, DeFi, memes, punks and NSFW.

SuperRare is a unique NFT marketplace launched in 2018. Since its launch, it has managed 90 million dollars in sales. This NFT platform focuses specifically on the sale or trade of single edition or unique digital artworks. According to SuperRares’ own website trading, a SuperRare NFT is a highly lucrative endeavour as the resale value of an NFT sold on the platform typically amounts to over 5,000% profit.

SuperRare has hosted the sale of some of the world’s most expensive NFTs, including ‘Deathdip’ (value $3,500,00), ‘Some Asshole’ (value $4,626,000) and ‘All-Time High In The City’ (value over $3,500,00). All of these NFTs are from XCOPY and are devilish animated characters. SuperRare supports cryptocurrency wallets, including MetaMask, Fortmatic and Wallet Connet. On a primary sale (first sale from artist to investor), the artist gets 85%. Secondary sales (any sale from collector to a new owner) the collector gets 90%, and the original artist gets 10%. A 3% network fee is added, but this is to the buyer’s account.

Man on phone checking rates
  • Nifty Gateway

Nifty Gateway is the digital art auction platform that forms part of Gemini. The platform sells popular NFT artworks by well-known artists such as Pac, Beeple and Refik Anadol. In addition, this NFT platform provides access to various art and collectable NFT artworks made available as ‘Curated Drops’, which are hand-selected artworks by Nifty Gateway.

What’s unique about Nifty Gateway is that it is a custodial platform. Being a custodial platform means that NFTs are stored utilising Gemini’s state of the art custody technology (in a secure wallet). One of the perks of this wallet (and platform) is that if you forget your password or lose your data, the platform will happily help you retrieve them.

When you sell an NFT or multiple NFTs on Nifty Gateway, the platform takes 5% of the sale price plus 30 cents. A further 10% goes to the original artist to cover secondary sale costs. Popular NFTs sold on Nifty Gateway include music, sports murals, digital art and collectables. Nifty Gateway is a fully-featured wallet in its own right. The only other external wallet that they support is MetaMask.

  • Bored Ape Yacht Club

Bored Ape Yacht Club, or Bored Ape (as people often refer to it), is a marketplace offering a collection of 10 thousand unique digital collectables. Owning a Bored Ape NFT will give you access to the exclusive social club. The club’s founders are listed as Emperor Tomato Ketchup, No Sass, Gordon Goner and Gargamel.

Seven traits make up a Bored Ape NFT; these include the background colour, clothing, earrings, mouth, eyes, fur and hat. In less than a year, the Bored Ape mint price rose from 0.08 ETH (April 2021) to 99 ETH (Feb 2022). This price point places some of the cheapest Bored Ape NFTs at over $300,000. Some famous Bored Ape Yacht Club NFT token owners include Jimmy Fallon, Eminem and Justin Bieber. Bored Ape NFTs can be bought and sold on Rarible and OpenSea.

  • Beeple

Beeple is the name or term given to an American graphic designer, animator and digital artist called Michael Joseph Winkelmann. Michale Winkelmann is well known for his ability to convey social and political points using pop culture figures. Beeple has worked on concert visuals for celebrity entertainers including Katie Perry, One Direction, Justine Bieber and Nicki Minaj.

While you can’t sell your own artwork on Beeple, you can resell Beeple NFTs that you have bought in the past. Christie’s has hosted several Beeple auctions. Along with other leading platforms such as Nifty Gateway, OpenSea and Makersplace. The supported crypto wallets and the fees incurred will depend on which NFT platform you choose to resell your Beeple NFT.

How to sell NFTs

Selling NFT art for the first time may seem overwhelming, but it’s actually not. With the correct NFT marketplace quality digital artwork and a crypto wallet of your own, you can start selling NFT art today. For the sake of illustration, we have included an NFT marketplace step-by-step guide using OpenSea and MetaMask Wallet below to help you get started. You can, of course, use other platforms such as CoinBase and other digital wallet options too.

  • Visit the MetaMask website and download the application for your browser. Once the MetaMask extension appears in your browser, click on ‘Get Started.” You can import an existing wallet using your unique seed phrase or create a new one at this stage. Select create a wallet and follow the prompts. You will be provided with a 12-word seed phrase for your unique wallet. Make sure you save this seed phrase as if you lose it, you will lose access to your wallet forever.
  • Visit the OpenSea website. On the top right-hand side of your screen, click on the profile icon. A screen will appear advising you that you need an Ethereum wallet to use OpenSea. You can select your existing crypto wallet from the list of options and follow the prompts to link your crypto wallet to your OpenSea account.
  • Once you have set up your account, log into your account and click on ‘sell’ on the top right-hand side of the screen. This will open up a listing page. You can use this page to select the type of sale and the price. If you select a fixed price sale, the price will stay fixed for that particular NFT. You can also select the duration of the sale. The OpenSea service fee is usually 2.5%, and creator earnings are 10%. If you select a timed auction sale, there are two ways that you can sell your NFTs. One is to sell to the highest bidder, and the other is to sell with a declining price where the price keeps reducing until an investor purchases.
  • You will need to sign a transaction to confirm your sale. If this is your first NFT sale on OpenSea, you must initialise your wallet first. Suppose you are a digital artist that ‘minted’ your digital files for a custom contract on another platform. In that case, further authorisation may be required to allow OpenSea to sell your digital art.
  • On finalising your listing, OpenSea will present confirmation in the form of a pop-up window. This window is shareable on social media to increase sale potential.

Gas fees may apply when selling NFT art on OpenSea and other crypto art platforms. These fees are transaction fees, and often a portion is paid by the buyer and the seller. Gas fees are applied when ordering or cancelling NFTs and when cryptocurrency is transferred from a buyer to a seller’s wallet. Gas fees are also needed to ‘mint’ an NFT.

NFT Poster

How do royalties work in NFTs?

For NFT artists, NFT royalties can be quite lucrative. Once an NFT artwork is created and sold on the marketplace, it can be resold numerous times and generate royalties for the creator. Royalty payments are executed by smart contracts automatically. Most NFT marketplaces offer a standard royalty of 5-10% of the sale price. NFT royalties are coded into a smart contract on the blockchain that is linked to the unique ID of the NFT artwork. Every time a secondary sale occurs, the coded smart contract ensures the terms of that particular NFTs royalties are automatically applied and paid out. No intermediary is required.

Of course, not all NFTs offer royalties; this needs to be specifically incorporated into the NFT’s original sale terms because once the smart contract terms are stored on the blockchain, they cannot be altered. However, NFT royalties are highly attractive to content creators and NFT artists because digital artwork sold today at a low value and sold at a ridiculously high value in the future ensures ongoing royalties in the future for life.

Not all NFT marketplaces are geared towards royalties, but if you opt for a marketplace like Rarible, you can enter ‘require royalties’ during the minting process. Smart contracts and blockchain technology work hand in hand to ensure the original creator is identified and royalties are paid over as the transaction occurs.

Why are people selling NFTs?

As a creator, investor or collector of digital art memes and video games, you may wonder why people are selling NFTs in the first place. This YouTube video by The Verge’s Russell Brandom explains the intricacies of NFT selling hype quite nicely.

Below we have pieced together several reasons why people are selling NFTs and crypto art is trending:

  • NFTs offer transparency and a verifiable way to prove ownership. As an NFT owner, your physical or digital asset has a proven record of ownership that can not be altered, deleted or destroyed. With NFTs, you can tell the exact day and time the NFT was sold or purchased which was not the case in the past.
  • Businesses and corporations are investing in NFTs every day, proving them to be a viable investment option. NFTs are undoubtedly changing the business landscape as big brands such as NIKE and VISA are directly large sums of money into NFT technology.
  • NFTs provide digital artists and resellers with access to a broader market and allow them to eliminate the middleman, which usually incurs extra costs. When both artist (seller) and collector can save on costs, it’s a win-win situation.
  • NFT royalties are alluring for creators and digital artists as they can set their required royalties and earn a percentage of the sale price on their artwork for the rest of their lives.

Many people learn about NFT opportunities on social or on channels hosted on Discord that are specifically dedicated to cryptocurrency and NFT news and advice.

The Basics of Buying NFT Art

NFT art or non-fungible token artworks have simply skyrocketed in popularity over the last few years. For those who don’t know yet, NFT art is crypto art.

NFT art is nothing short of exciting. It’s an entirely new way for designers and creators to categorise and monetise their work. Now, creators can quickly create and sell their work and investors can quickly buy and make their returns.

Since the explosion of NFT art, digital art has taken a turn for the best. Just think about the artist Beeple who sold an NFT in a Christie’s auction for $69 million or the ever-popular pixelated CryptoPunks character portraits that sell for around $16.9 million each.

These transactions alone prove just how lucrative the NFT art world is and provide more than enough explanation as to why so many artists, collectors, and investors have jumped at the opportunity to invest in cryptocurrencies and other digital assets. The best news is that NFTs have value to artists but also to businesses – it’s a versatile market with something for everyone.

If you’re new to the world of cryptocurrency, NFT art, and digital assets and want to find out more, you’ve come to the right place. This overview explores what NFTs are, how NFTs work, the benefits of NFTs and which NFT marketplaces are the best. It also covers where you can sell NFT art and where to safely and securely store your NFTs once you’ve acquired them.

What is an NFT?

The big question is; what is an NFT, and, of course, what is NFT art? Let’s start with a simple explanation. An NFT is a non-fungible token that can be bought on various platforms, including Christie’s. One of the most popular NFTs is probably from the artist Beeple and, of course, the sale of Jack Dorsey’s first-ever tweet for $2.9 million. CryptoPunks are also rising in popularity.

So what exactly is a non-fungible token? Plainly put, a non-fungible token is a digital file that is not fungible.
To understand what non-fungible means, you first need to know what fungible means. The dictionary defines “fungible” as an adjective that means “(of goods contracted for without an individual specimen being specified) replaceable by another identical item; mutually interchangeable.” This means that one NFT cannot be exchanged for another as no NFT is identical in value.

To illustrate this point, think about cryptocurrencies such as Bitcoin and Ethereum and fiat finance such as traditional money. Both of these are “fungible”, which means they can be exchanged or traded for one another. They are equal in value. For instance, one dollar is equal to one dollar, and one Bitcoin is equal to one bitcoin. On the flip side, one NFT is never equal to one NFT.

NFTs or crypto art can come in the following forms:

  • Meme
  • GIF
  • Avatars
  • Music
  • Blockchain trading card
Man on phone checking rates

How do NFTs work?

All NFTs exist in a public ledger called the blockchain. The blockchain is a record of every crypto transaction, including Ethereum, Bitcoin and other cryptos. Most NFTs are held on the Ethereum blockchain, but various other blockchains support them as well. When an NFT is created, it is ‘minted’ from a digital object using blockchain technology that represents digital files and tangible items. For instance, an NFT can be digital art, animated GIFS, collectables or even designer sneakers.

A good example of an NFT or crypto art is buying the digital file for a painting instead of having an actual oil painting. Once you have the NFT of that painting, you are the official owner of digital art. NFTs only allow for one owner at a time. Each NFT comes with a unique code attached which is used to verify ownership. The same unique ID is used to transfer tokens to new owners. As the owner or creator of the NFT, you can store unique information within the unique id, such as designer name, previous owners and unique data relating to the piece of art.

When buying the NFT for crypto art, it is important to see what rights you are buying. Some owners of NFT are not allowed to alter the digital file except in the case of Async art, which allows artists to create digital files using blockchain technology which can then be edited and altered by multiple owners. Interestingly enough, Async art has partnered with Christie’s New York for auctions of Bitcoin inspired art.

Benefits of purchasing an NFT

NFTs provide artists and creators with the opportunity to monetise their art. When using NFTs, artists don’t have to rely on auctions and galleries to sell their artworks. Instead, the buyer and artist are directly in touch to exchange an NFT, allowing the artist to make more profit. Some artists program royalties into the unique ID of the NFT, which means they earn a percentage of the sale every time the artwork or digital file is sold to a new owner.

Buying NFTs is beneficial because:

  • High growth potential in the NFT marketplace
  • Ownership and authenticity can be verified on a blockchain
  • No intermediaries or middlemen involved in the process
  • Empowers artists, creators and collectors
  • NFTs diversify financial investment portfolios

Depending on who the creators are of the NFTs you buy, you may have access to high-end associations, events and groups.

  • The blockchain technology behind NFTs is difficult to hack, delete or alter.
  • Ownership of physical assets can be easily fractionalised (digital versions of assets can be split amongst multiple owners, more easily, allowing for greater liquidity and higher prices)

The NFT marketplace

To participate in purchasing NFTs, an NFT marketplace is the way to go. NFT marketplaces allow for the sale of digital assets of anything from GIFs to music and everything else in-between. You will find many NFT marketplaces to choose from, most of which have a specific focus or niche that they operate in. When choosing what NFT marketplace to use, spend some time considering what kind of digital asset you wish to buy.

It’s important to note that not all NFT marketplaces support all cryptocurrencies or tokens, so check this before opening your marketplace account. Before trying to buy tokens on a marketplace, make sure that you fund your cryptocurrency wallet with the correct crypto or token.

NFT marketplaces are nothing but a place to store digital assets; you will find many on the market, each with its own unique features and functions.

Where to buy NFT art?

Purchasing NFT art will require you to have a cryptocurrency wallet. There are many options for crypto wallets available. Each NFT marketplace recommends different crypto wallets. Below is a list of the top five NFT marketplaces with their recommended crypto wallets.

  • OpenSea (MetaMask and CoinBase Wallet)
  • Rarible (MyEther Wallet, MetaMask and CoinBase Wallet)
  • SuperRare (CoinBase Wallet, MetaMask, WalletConnect)
  • CoinBase (CoinBase Wallet)
  • KnownOrigin (CoinBase Wallet, MetaMask, Fortmatic, Portis, WalletConnect)

While each marketplace has its own system, the steps to buying NFT art are similar from one platform to the next. Follow the basic steps to buy your first NFT.

  • Fund the cryptocurrency wallet of your choice.
  • Visit the NFT marketplace of your choice and connect your wallet (some NFT marketplaces will require you to open an account first, but others don’t).
  • Click on explore/marketplace/collect to browse through possible NFT collections.
  • Follow the prompts to purchase the NFT digital file you’re interested in. The value of the NFT will be deducted from your cryptocurrency wallet balance.
  • You will be sent the unique ID of your NFT, and the onus is on you to ensure your NFT is safely and securely stored.

Cryptocurrency such as Bitcoin and Ethereum can be used to purchase non-fungible tokens – most platforms advertise this on each piece of art.

Women on a computer

Where to sell NFT art?

If you are a creator, digital artist or owner of NFT art, you may want to sell your digital files at some point. You can sell NFT art on various online platforms, including, OpenSea, SuperRare, Rarible, Nifty Gateway, Axie Marketplace and Foundation, to name a few.

Follow these steps to sell NFT art online:

  • Fund your cryptocurrency wallet.

All NFT marketplace platforms will require you to pay in advance to ‘mint’ your NFT. This is the process that creates a non-fungible token from digital artwork. Most platforms require cryptocurrency for this, so your wallet must be funded to pay the fees. Ethereum is the most accepted cryptocurrency to mint NFTs, but some platforms do accept other cryptocurrencies. The quickest way to fund your crypto wallet is by using your credit card or debit card. You can buy cryptocurrency on various platforms such as Binance, Gemini, CoinBase and eToro.

  • Connect your cryptocurrency wallet to an NFT platform.

Each NFT platform works with several types of crypto wallets, with ETH being the most accepted cryptocurrency by auction houses and cryptocurrency exchanges. It’s best to investigate which cryptocurrency wallets are accepted by the platform before opening a marketplace account.

  • Upload your digital file to the NFT marketplace.

Once your wallet is funded and connected to the NFT marketplace, you are ready to start selling your curation of artwork. Click on ‘create’ (each platform will have something similar) and follow the prompts to mint a once-off or multiple items. You will be given the option to upload digital file formats ranging from PNG to GIF, MP4, MP3, WEBP, and various other formats depending on the platform. At this point, you can include a smart contract with the terms and conditions of your sale.

  • Click upload and preview.

The platform will ask you to preview and ask you to confirm that you are happy with the upload. Confirm that you are happy to proceed.

  • Activate an auction for your NFT art.

While every NFT platform is different, most will offer you different selling options such as NFT projects fixed price, unlimited auction and timed auction. Make sure you set a minimum price you are happy with and follow the prompts to finalise your upload.

  • Pay the NFT minting fees.

Before the marketplace lists your item, you will need to pay the fees. Be aware the listing fee may seem low, but the actual fee may be quite a lot higher. When someone buys your NFT art, you may have to pay a commission fee and transaction fee for the transfer of funds.

How will this affect artists and collectors?

NFTs, offer digital artists greater control and distribution of their artwork. It also helps to cut out the middleman, which means they don’t have to rely on galleries and dealers to make sales. Non-fungible tokens also offer digital artists the opportunity to earn on future sales.

For the collector, NFT art makes access to art ownership easier and provides the opportunity to make a better return on this investment (if they choose to sell the NFT). For the owner of an NFT, ownership and authenticity can be verified by the blockchain.

3 coins with signs

What is the best way to store your NFT?

Once you have invested in digital collectables, you will undoubtedly want to keep your NFT collection safe and secure. You should store your non-fungible tokens in a secure location with high security.

There are three main ways investors choose to store their NFTs:

  • Software Wallet – this offers standard security, such as in the case of MetaMask.
  • InterPlanetary File System – this offers added security, such as in the case of Pinata.
  • Cold Storage Hardware Wallets – these offer the highest possible security, such as Trezor and Ledger.

Most opt for a software crypto wallet, offering protection for your digital art collection through a password, touch authentication and a twelve-word seed phrase. Cold storage hardware wallets are, however, the best security you can get for your NFT digital assets. If you have large amounts of cryptocurrency or NFTs or plan to store your digital assets for a long period of time, cold storage hardware wallets are the most viable option.

Benefits of cold storage hardware wallets:

  • All data is stored offline and therefore near un-hackable and less vulnerable to scams, which is not the case with hot storage wallets such as MetaMask.
  • Data protected by the device password
  • Device content can be restored if lost, stolen, or malfunctions

Reputable cold storage hardware digital wallets include:

  • Ledger Nano X – this wallet supports BTC, ETH, BCH, LTC, DOT, XRP, TRX, XLM, ADA, and EOS.
  • Keystone Pro – this wallet supports BCH, XRP, ETH, BTC, Tether, Kucoin, LTC, and Polkot.
  • KeepKey – this wallet supports BTC, ETH, LTC, DASH, and DOGE.
  • CoolWallet Pro – this wallet supports ETC, LTC, ETH, XLM, USDT, BNB, TRX, XRP, Tezos, and ERC20 tokens.

Final Take

NFTs, which are non-fungible tokens, are a safe investment when using the right NFT marketplace and safe and secure cryptocurrency wallets. Blockchain technology protects your transaction and provides much-needed transparency.

The obvious benefits for both digital artists and collectors when buying and selling fine art. You can buy digital artwork on several marketplaces, including OpenSea, Rarible, SuperRare, CoinBase and KnownOrigin. Consider using a cold storage hardware wallet to safely store your NFT artwork after investment.

The Future: Crypto Art

What’s hot in the digital finance world? Cryptoart, that’s what!

Crypto art is digital art in its own right and is very different from the traditional art you may be used to. Cryptoart is considered highly futuristic and provides artists with the opportunity to be more creative without limitations. This medium of art hasn’t been entirely understood or appreciated before.

Crypto art is a viable art form for both the creator and investor and as the digital landscape changes, more and more people are becoming aware of its value.

Investment News has been featuring crypto art in recent months but in reality, it’s been around since 2011. Anyone can create crypto art including corporations, businesses, authors, art advocates, videographers, influencers, and entrepreneurs. There’s no need for the creator to have experience or specific qualifications. All the owner must prove is that they legally own the content – if this is the case, they can mint an NFT.

This brief overview seeks to tell you everything you need to know about cryptoart, what an NFT is, and how it’s linked to crypt art in a nutshell. It also touches on unique IDs in the digital art world, what makes NFTs valuable, and where to store them.

What is Crypto Art?

If you’re new to the world of digital assets, you may find yourself wondering what cryptoart is and how you can benefit from it.

In short, crypto art is a form of digital art treated similarly to physical art collections – but at the same time, they are entirely different. Systems to collect paintings and sculptures (physical art) exist in the art world, but what’s never been possible until now is a way to collect digital art. Crypto art and NFTs now allow art enthusiasts to collect digital artwork.

There are several forms of crypto art that investors can purchase. Some of these art forms include the following:

  • VR dreamscapes
  • Programmable art
  • Digital graphics
  • Music
  • Memes
  • GIFs
  • Photographs

Digital scarcity is the driving force behind the crypto art market, enabling people to collect digital art and buy and sell it, too, much like physical goods. How does it work? Well, when someone invests in crypto art, there’s a limited quantity available. The buyer is purchasing the rights to the royalties and reproduction of that particular piece of art.

It’s important to note that crypto art can be digital artwork or physical art. It’s tracked in a cryptosystem called a blockchain. Blockchain technology makes it possible to verify the ownership of digital files and ensures that authentic digital art can be differentiated from forgeries, serving both the investor and digital artist.

The concept is undoubtedly interesting – you can even buy a Mona Lisa NFT via the OpenSea site. Christie’s also collaborates with OpenSea to auction limited edition NFTs.

With cryptoart, the artwork cannot be replicated, and that’s because the art is linked to a non-fungible token (NFT). This is a unique ID linked to each piece of artwork. When a unique, indelible signature is added to a digital file in cryptoart, it is called “minting” or “tokenising.”

Interestingly, the cryptoart world is pioneering new aesthetics with fascinating art concepts. Let’s take CryptoKitties and CryptoPunks offering collectable characters, and also Beeple offering interesting artworks to add to your collection into consideration.

If you’re wondering about the value of crypto art, one only needs to consider that Grimes sold $6 million worth of NFTs in a sale in 2021. The Nyan Cat GIF created by Chris Torres sold for around $690,000.

Blockchain

What is an NFT (non-fungible token)?

NFTs or non-fungible tokens are what make the crypto art world possible. But, what is an NFT? An NFT is a digital asset such as a virtual asset, gaming art, and collectables that are exchanged over a blockchain platform. Blockchain platforms and NFT marketplaces include Ethereum, Axie Infinity, KnowOrigin, Foundation, OpenSea, Larva Lab, Rarible, and SuperRare.

NFTs are often bought and sold by celebrities and businesses – they use them to generate revenue through collections and to commercialise their brands.

NFTs are, generally speaking, digital assets that are traded online. An NFT is first generated and traded in cryptocurrency with a unique key. Essentially, an NFT enables users to store, protect and control information relating to their identity. One of the leading driving forces behind NFTs is royalties. Many NFT creatives can receive royalties on future sales.

An NFT can transform digital artwork and collectables into unique, verifiable digital files, Jpegs, GIFS, or similar that are then considered one of a kind. These assets can be traded using blockchain technology or the NFT market. NFTs typically include their unique information, detailing ownership and transaction details with the option for creators to include secure links to files and their unique identity.

Users must have a digital NFT wallet if they wish to invest in NFTs. This should be a cryptocurrency wallet enabled to support blockchain protocols. The cryptocurrencies most often used for cryptoart exchanges include Dogecoin, Ethereum, and Bitcoin.

Some top examples of NFTs include the following:

  • “Everyday’s: The First 5000 Days”

Beeple sold this NFT at Christie’s, which is a major auction house, for $69 million!

  • “Grimes WarNymph”

Grimes (singer-songwriter) sold 10 NFTs for $5.8 million in a collection.

  • Glenfiddich Whiskey

Fifteen bottles of 46-year old Glen Fiddich Whisky were sold by William Grant & Son (distillers). Each bottle was assigned its own NFT impression, which allows the owner to show off their collection along with a certificate of ownership that is counterfeit-proof.

Can crypto art be copied?

Many new investors have a big question about whether or not crypto art can be copied. Once you’ve bought a digital asset or have started your digital art collection, you may wonder what’s stopping someone else in the crypto art world from copying the jpeg, GIF, memes, video or any other type of digital asset you have bought. The truth is that crypto art is a digital file that can be copied, just like traditional art. Think of famous paintings such as Starry Night done by Van Gogh. Thousands (maybe even millions) of copies or replicas have been printed and sold legally and illegally. Copying and reproduction are easy, but you are the only owner when you own the NFT to crypto art of digital assets. No one else owns the digital art, and in some cases, owners can purchase the reproduction rights too.

You need to know several things about the rights you get when you purchase NFTs. First, ensure that what you are getting is stipulated in your agreement. Below is a brief list of pointers you need to know about the limited rights of your digital asset. This makes clearer what it means to own NFTs:

  • When you purchase an NFT from the creator on NFT marketplaces, you get ownership of the digital asset – in short; it becomes your property. You will receive a digital certificate of ownership, which is minted with a unique ID representing the purchase of the crypto art. Once you have completed the purchases, the details of which will be traceable on the blockchain.
  • In most instances, the buyer of crypto art will not own all the rights to the digital asset, so it’s important to be aware of that. This means you may not have the right to reproduce or adapt the digital artwork. You would need to purchase these rights specifically, which ensures you’re legally allowed to do what you wish with the artwork.
  • Ownership of NFT in the art world is similar to owning traditional art. For instance, if you buy a collectable artwork, it doesn’t mean that you can display it publicly for profit. It also doesn’t mean that you can start printing the art on t-shirts and mugs unless you have purchased those specific rights, which needs to be signed over to you by the owner (and you must have evidence of such). It’s much the same with NFTs.

How do you buy crypto art?

If you’re interested in getting started with NFTs and crypto art, you might wonder where to begin. How do you buy crypto artworks for the first time? The truth is that purchasing digital art is easier than you think. You can use the Ethereum blockchain and cryptocurrency (Bitcoin, Ether, and other cryptocurrencies) to own NFTs.

In fact, there are several platforms you can use, including SuperRare, Rarible, OpenSea, or Nifty Gateway, to name a few. There are two main blockchains recommended when buying crypto art for the first time: Ethereum blockchain and Solana blockchain.

The basic process to buy crypto art is detailed in the steps below (using Metamask, OpenSea and Ethereum for this example):

  • Set up a cryptocurrency wallet. For the sake of this example, set up a Metamask wallet. Once set up, the wallet will sit in the browser of your computer. You can send cryptocurrency to this wallet which you can use to buy NFT art. Send Ethereum to your Metamask wallet.
  • Head over to OpenSea. Once on the site, it will request that you connect your wallet. Click on the wallet icon on the top right of your screen and select “Metamask.” You will need to confirm that you want to connect your wallet with the OpenSea exchange.
  • Explore the various NFTs on offer and select those you are interested in buying. Purchase the NFT using your Metamask wallet balance (follow the prompts), and once purchased, you can click on “profile” and see all of your purchased NFTs.

The process to purchase NFTs on the Solana blockchain is similar, except you will need a Phantom cryptocurrency wallet and use Solanart to find the digital assets you wish to purchase.

Bitcoin and dollars

What makes crypto art valuable?

For those unaware of the value of crypto art, there may be a few questions surrounding the value thereof. Is crypto art genuinely valuable, and are people investing in it? While not everyone knows about NFTs and crypto art, it is a lucrative industry that offers immense value. The proof is seen in the sales statistics over the past number of years.

According to Statista, the total sales from non-fungible tokens fluctuated greatly from April 2021 to February 2022. On the Ethereum blockchain on 12 April 2021, total sales from crypto art from the prior 30 days amounted to around $64 million. On 15 February 2022, the sales from the prior 30 days came to around $87 million.
As it turns out, many people are willing to invest millions in digital works. For instance, a piece of art on Christie’s, a digital collage by a USA artist called Beeple, sold for a whopping $69.3 million.

What makes crypto art so valuable is the NFT it is linked to. Because NFTs are non-fungible, it means ownership lies with one person. This alone makes each crypto art piece unique (one of a kind). Take, for instance, the Mona Lisa or similarly world-renowned fine art into consideration. There may be millions of digital copies out there, but there is only one original piece. As a result, the original Mona Lisa is incredibly valuable. It’s much the same with crypto art.

NFTs are a major investment tool because they are not fungible. By definition, fungible means “replaceable by another identical item; mutually interchangeable.” This is what sets NFTs apart from cryptocurrency. Cryptocurrency can be used to exchange for products or other cryptocurrencies of the same value, so they are fungible. NFTs can’t be used the same as each NFT has a differing value. This makes them non-fungible but also makes them more valuable. Various other things make crypto art or NFTs more valuable, and these include:

  • Future value
  • Buyer perception
  • Liquidity premium
  • Ownership history
  • Underlying value
  • Utility (usefulness, profitability)

Where do I store my NFTs?

One of the first things newbies to the cryptocurrency and crypto art world want to know is where they can store their NFTs once they have purchased them. Where will they be safest? Unfortunately, cryptocurrency and, of course, crypto art by association has risk involved.

Platforms and crypto accounts have been hacked in the past, and this may make people fear the worst when investing in NFTs. As such, safe and secure storage is absolutely essential in the process of NFT or crypto art investing.

The good news is that there are several NFT storage options to choose from, and users can select the storage option that best suits their needs and requirements. Secure storage of NFTs with the highest level of security possible is essential, and the three main options for secure storage are detailed briefly below:

Software Wallets

While software cryptocurrency wallets are a popular choice for both collectors and investors, they tend to come with the lowest level of security. While they include passwords, encryption and 12-24 word seed phrases to promote security, they are still the easiest targets for hackers. Software wallets must be accessed by means of a cloud service or online browser.

InterPlanetary File System

An InterPlanetary File System is a type of storage option that offers less risk of a cyber attack or hack attacks. InterPlanetary File Systems store NFTs off-chain and use content identifiers (CID) which in turn provides additional security. This option is more secure because it stores CID data hashes on your computer (locally) and not online. However, keep in mind that this type of storage is not 100% as your computer can still be hacked, leaving your NFTs vulnerable.

Cold Storage Hardware Wallets

Cold storage wallets are the safest way to store and protect your NFTs if you’re serious about security. This is because all investors’ data is stored offline and password-protected at the same time – this provides an increased level of security. In addition, cold storage hardware cryptocurrency wallets come with various features that provide more functionality to investors, such as restoring data should they lose their device or have their device malfunction.

The future of crypto

NFT wallets to investigate

Choosing NFT wallets requires you to consider your options – do research into each potential wallet to ensure that their security offerings are of a good standard. The following wallets are recommended:

  • Metamask
  • Phantom Wallet
  • Math Wallet
  • Coinbase Wallet
  • Trust Wallet
  • AlphaWallet

It doesn’t matter which wallet you choose to store your NFTs; there are some steps you can take to ensure that you’re storing your digital assets securely. Below are a few tips for storing your NFTs safely on any platform or in any wallet:

  • Create complex passwords to protect your account.
  • Never share your cryptocurrency or crypto art login credentials with anyone. You might think it is safe to send an email or instant message to a friend or partner with these details, but it’s not.
  • Never share, email, or message your 12-24 seed phrase provided with anyone.
  • Install high-qualify virus and spyware protection on your computer/device to protect yourself from hackers.
  • Store passwords and credentials offline – this is far safer than saving passwords on a device that may be vulnerable to theft, malfunction, or hacking.
  • Store your non-fungible tokens offline in a cold storage hardware wallet – this is the safest option for your NFTs.