As more companies enter the digital space and the market begins to get swamped, businesses continuously need to innovate their marketing strategies and develop an edge over their competitors. This is where local SEO comes into the picture.
88% of users who make local searches on mobile devices visit or get in touch with the business in 24 hours. In fact, local searches of the type “near me” have grown by almost 900% over the last two years. In light of this, it becomes extremely important for businesses to pivot their marketing strategies and focus on local SEO.
Boosting local SEO might seem incredibly tricky and overwhelming in the beginning. However, if you make use of the right local SEO tools, you can bring out significant results.
Here are some of the best local SEO tools available in the market for businesses to take care of all their local SEO woes:
Image credits: Flickr
One of the best local SEO tools available for digital marketers, Ahrefs is a comprehensive package. A big part of establishing a solid local SEO strategy is to gain a detailed backlink profile. Ahrefs enables users to receive quality and actionable insights on the same.
You can identify who is backlinking to your website and what anchor texts are they using. Ahrefs also provides options to ascertain the strength of your backlinks.
This tool also gives you information on linked domains, link growth, top pages, content gaps, competing domains, organic keywords, the strength of competitor’s backlinks, referring domains, top referring content, and more.
Source: Local SEO Checklist
If you are looking for free local SEO tools, Local SEO Checklist can be an excellent tool for your business. Local SEO Checklist essentially offers forty different options to boost your local SEO. These options have detailed tasks that help you organise any issues you are having with local SEO and enable you to get a good head-start on things.
Using Local SEO Checklist, you can create better content, boost on-page SEO, and more to boost your search engine rankings. The options provided in the Local SEO Checklist are basic and pretty straightforward; they can help a novice in local SEO to get started and gain a good direction.
Source: Screaming Frog
Another great option if you are looking for free local SEO tools, Screaming Frog helps users with the local SEO audit. Broken links on your website severely hurt your search engine rankings. Increased occurrences of the same can even cause your rankings to drop critically low. This is where Screaming Frog steps in and helps users identify any broken links on their website.
One of the best local SEO tools, it also assists with indexing your business web site’s HTML and metadata. These might be the only features available in the free version of Screaming Frog, but there are numerous advanced features that one can make use of in the paid version of the tool.
Source: Google Ads
What better way to gain assistance in local SEO than Google itself? One of the best local SEO tools, Google Adwords Keyword Planner is the perfect tool to identify and use the most relevant keywords for your business.
Google Adwords Keyword Planner helps you understand how much traffic is a certain keyword getting. This tool also helps you analyse local searches and find new local keywords based on these searches.
You can also look for the best-suited keywords in a particular demographic. One of the most popular free local SEO tools, Google Adwords Keyword Planner is an excellent addition to your arsenal to tackle local SEO.
Source: Moz Local
Local listings are an important part of boosting local SEO for any business. To manage your local listings, Moz Local is one of the best local SEO tools available. The tool gives you an option to choose between whether you have 1-99 locations or 100+ locations in a particular local area. Depending on this, it provides you with accurate results for all local listings.
Moz Local also enables you to claim listings, verify them, push listings and ensure that you have good visibility on the web. It also alerts you for any errors or inconsistencies across any local listings associated with your business.
Everyone can get by with a little help. These superb local SEO tools can help businesses find out the right direction for them and work towards it. Plus, using these local SEO tools also enables one to ease out their local SEO woes and make implementation faster. When you are able to set things in motion faster, you can get quicker results for it as well.
Moreover, by allowing businesses to measure their performance, these local SEO tools give them an insight into how well their local SEO efforts are panning out. Make use of these local SEO tools and solidify your business’ local SEO as powerfully as possible.