What is local SEO?
Does the above image look familiar? Local searches and the ‘near me’ search query has drastically increased and, in particular, on mobile device.
Local SEO is sometimes called local search engine marketing. It is one of the most powerful ways to market an online business in the local space since it helps marketers reach local customers at a time and place that suits them the best.
Improving SEO and increasing their organic presence is the topmost inbound marketing agenda of 61 percent of marketers. The percentage of local searches jumped from 15 percent to 39 percent between 2016 and 2019 (Source). Additionally, 82 percent of shoppers using smartphones do ‘near me’ searches, thereby increasing the importance of local SEO for businesses.
For example, you have an online business in the UK. Your website will give you a chance to target the entire country through keywords for SEO UK. But you may want to target a specific group of customers in London. You will then have to target keywords for SEO London.
So, local SEO for businesses help marketers reaching people who are located in the same geographical area as them.
How to get the best out of local SEO for businesses?
Now that you know what local SEO is, you should move forward to learn SEO strategies that will help you reach the right local audience. Here goes the list:
Focus on getting reviews
One of the most useful strategies that can boost your local SEO efforts is reviews. Believe it or not, getting regular positive reviews from happy and satisfied customers will truly increase the visibility and popularity of your online business. A significant number of people look for reviews before choosing a brand for a large purchase. This is even truer in the case of local businesses.
You can follow these tips to push your existing customers to leave reviews for you:
- Get in touch with them in person to write a review for you after closing a sale.
- Send an email or text to your customers after they make a purchase asking for a review. Just make sure you send your message only to those people who are satisfied.
- Be professional while responding to your existing reviews. Thank them for writing one and address the complaints of those who are dissatisfied with your offering.
Get your Google My Business account ready
Another very important strategy to boost local SEO for businesses is leveraging Google My Business. Many digital marketers forget the power of leveraging Google posts and Google My Business. Dive right into it!
You really need to set your account here and optimize it to boost your local SEO efforts. The platform from the search engine giant lets you establish a strong presence of your business. And guess what? You can do it for free!
The result of opening a Google My Business account is that your business will show up when people look for it on Google Maps – something that most local audiences do these days. Your business will appear in the search results across all devices when you do this.
Not to forget, Google will also verify your business to establish its legitimacy – something that will boost the trust factor greatly. To get the best out of this local SEO strategy, just make sure the business address and other information you provide to Google is authentic.
Optimize your business website for voice search
With the rise of smartphones, voice technology is setting new marks in the marketing scenario. Voice search is projected to be a whopping 40 billion dollar channel by 2022. Why shouldn’t it be anyways? It makes it so much easier for users to look for the information they need. All they have to do is speak into their device and everything appears on their screen! So, they can now do away with typing long textual phrases.
To boost your local SEO, you need to focus on capitalizing on this behaviour of your customers. They use long-tail keywords when using voice technology to search for something online. As such, your content should take care of this aspect of SEO by being suitable to the conversational tone of human speaking.
Just make sure you keep your users’ intent in mind while optimizing for voice searches because they look for specific information online.
Make your blog content more localized
Content is undoubtedly the king in the present era of digital marketing. Marketers these days simply cannot do away with blogging because no matter what, users read blogs to know more about something. Blogs certainly contribute towards higher engagement level of websites, but when it comes to local SEO for businesses, they tend to serve the purpose of driving organic traffic.
As such, the blog content you create should cater directly to the local audience you are trying to reach. You should start covering topics that your local audience would be interested in.
For example, ‘5 things travels can do in London‘, ‘7 places to eat the best bakes in London‘, or ‘How to find the best vegan restaurants in London’, and so on and so forth. When you use such local keywords in your blog, you are likely to meet the LSI algorithm of Google—something that’s surely going to take your local SEO a step higher.