WHAT IS LOCAL SEO?
Local SEO is an approach that every company should be taking very seriously.
With Local SEO, you will be able to promote your business, and more specifically, you can advertise any products or services that you are offering. The targets of this approach are local prospects and customers in specific locations. Local SEO will expose your business to customers that are near it.
Most search engines will make your website visible according to specific signals. These signals include things like local citations, user and company reviews, as well as social profile pages, and local content.
According to these signals, search engines will promote your business to the target audience, depending on the specific keywords they searched for. Simply put, Local SEO is the method that you need to utilise in order to increase your visibility in target areas, within your geo landscape.
Why do you need SEO services?
You might be asking yourself why you need to take this approach.
Why do you really need Local SEO services? Well, let’s first take a look at what traditional SEO does. Traditional SEO will focus on a much larger scale, whether that’s global or national. In other words, with traditional SEO, your business may compete against a business that’s on the other side of the world.
This is why Local SEO allows you to get in touch with your local audience, through their Google searches and Geographical information. Maybe your company has offices in different locations. Or maybe you have offices in entirely different countries. It’s situations like these where Local SEO should be implemented.
You see, if you have one office in Birmingham, another one in London, and one in High Wycombe, your customer from London needs to get your London office as the main search result. But this is a fairly difficult process, especially if you’re a newbie at it. That’s why we offer our local SEO services. We use tons of data, like local citations, profiles, and even Google My Business to ensure that your local profile is increased. We will also take local reviews into consideration so that your business can rank even higher.
Your local business needs the advantage of Local SEO
Every business out there, especially ones in London, needs great local SEO.
We will use tons of business profile tools, like Google My Business, Bing Places, and many more, to make sure that your audience is presented with your business as the top pick. This way, you will be able to beat the competition, and in turn, dominate your niche. We make sure of this, by conducting tons of extensive location-based keyword research. However, we have a few questions for you. Are you happy with your current business services and customer service?
Then you should try to get as many great positive reviews as possible. This way, you will be getting much more exposure. The world will learn about your existence. That’s because Google adores positive user experience and positive reviews. Are you sure that all your online business details are 100% correct?
You will need to make sure of that. We know that having an incorrect phone number or business address online can be devastating to your company. With our local SEO packages, we will make sure that such info is always correct and relevant. We want you to succeed as much as you do.
WE DESIGN AND IMPLEMENT EFFECTIVE LOCAL SEO SERVICES IN LONDON
Our local SEO services in London have one purpose. We want you to rank higher than the competition. To do this, we offer the best Search Engine Optimisation, no matter what your industry is, and no matter where you are. We will make sure that you rank both globally and locally. Our team has over a decade of digital experience, so we know our stuff pretty well.
We know how to get you the results you want, and we are more than happy to work with you and help you achieve your desired goals. When it comes to specific local SEO services, we like to use Google My Business, combined with Google posts, as well as all your business info, like names, addresses, and phone numbers. On top of all of these, we also use your local reviews, in order to boost your local presence.
With our local SEO packages, we are also offering tons of other services. Some of these include marketing plans, so that your business gets the attention it deserves. We also provide content creation, so that you can get links pointing back to your site. When we create the content you desire, or any other digital assets of your choice, we promote your business and your content to your target audience.
How Local SEO Works
Local SEO is a fairly complex method that Google uses to rank businesses. Let’s begin by taking a look at how it all started.
Google had trillions of searches to go through and get all the data they need. After analysing all of that data, and the behaviour of the users who were conducting the searches, Google found out that many people who are searching for a specific business need to get certain results from their local area.
That’s when Google started implementing its local search algorithm, and more specifically, the proximity factor. This is why Google needs the user’s location when you are searching for something up. They will make sure that the user gets results that are near their area.
This is why we get results near our area when any of us search online for a specific business. So, imagine if a user wants to grab something to eat for dinner. They can simply do a Google search on that, and Google will present the user with different restaurants that are serving dinner near their area.
Why does this matter to you? Well, as a local business, you will have the ability to appear both in global results and local results. And, because of the use of mobile phones, local results might end up being more important for some businesses, since Google can track the user’s location no matter where they are.
It’s normal to be overwhelmed and not know what to do. Should you aim for high ranks in global searches, or should you put all your focus on local SEO? The answer isn’t that simple. That’s why you should take a look at our local SEO services. We will help you find what’s best for your business, for your specific niche.
Local SEO Ranking Factors
When it comes to SEO, there are a few different ranking factors that you will need to take into consideration if you want to invest in Local SEO. We have already mentioned some of them, but we will be taking a closer look at them here.
The first factor that the Google algorithm takes into consideration is Google My Business (or GMB for short). Your GMB profile needs to send signals of trust clearly, and it also needs to categorise your business correctly.
This can go a long way when it comes to getting exposure for your business. The next one is On-page optimisation. By aligning your website according to your main goals, your website will be much more clear. This will make it much more visible by the search engine.
Another key factor to take into consideration is the backlinks that you use. You can use some of our services, and we will take care of your link building. Quality backlinks make your website trustworthy, and in turn, the search engine will rank it higher than the competition.
The last factor we will cover is the reviews. This is one of the clearest signals for the search engine. If you have tons of original and positive reviews across Google and Yelp, it can benefit your local business greatly.
There are many more SEO ranking factors. We cover all of them in detail in our local SEO package. So, you can contact our consultants, and they will let you know about these factors in much better detail.
How can our London Local SEO
Service help you?
If you decide to work with us, we will connect you with the best consultants. They will take care of everything we offer you through our London local SEO services. We make sure that you rank high on the search results.
We also make sure that the positive reviews of your business are highly promoted. In other words, we ensure that you get the investment you make on us back in no time. So, what are you waiting for?