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How do I choose the best content marketing platform for my business?

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Content marketing is one of the many aspects of our lives that could be made far easier with the right software. But thankfully, we are living in a time where such a thing is already here. 

A content marketing platform is a piece of software that enables you to centralise your content marketing. You can make sure that across all of your channels, the tone is kept consistent, each department is aware of what the other departments are doing, and you can run everything from a single centralised computer. 

This kind of software makes the entire content marketing process more manageable as it’s easier for people to collaborate, and there is a set path for all of your ideas to go down.

Understanding a Content Marketing Platform

A content marketing platform is designed to make marketing easier. Rather than having to treat each project separately, you manage everything from the same place. This is going to make your work more efficient, and your profits rise quicker than they would otherwise.

By using this software, you can decide what is going to happen with each project, from the very beginning of the idea, to how it will ultimately increase how much money you’re making. It can also be useful for designating who will take care of which parts of the projects.

In the past, everything would have been done via pen and paper. But thanks to software, tasks that would have taken you all day can now be done in a matter of minutes. And the list of tasks that computers can now do is growing quicker and quicker.

Here’s our top 5 Favorite Content Marketing Tools

Percolate

The first software on our list is Percolate. This piece of software is fantastic for those who wish to keep on top of their content, branding and social media.

It comes with an “asset management library”, enabling you to view everything that you might wish to in one place. This can help you to double-check everything before it goes out.

Percolate also enables you to plan your social media posts. Maybe you want to do something funny every Friday, and something inspirational on Mondays.

No matter what you’re doing, it will be far easier when you do it with Percolate.

Scribble Live

ScribbleLive allows you to manage the lifecycle of all of your content from the perspective of the customer.

You can plan their entire journey out, from the first time they see your ad, to the moment they hand their money over to you. When you understand the process that your customers go through to come to you, you’ll have a better understanding of how to repeat this process to gain even more customers.

With ScribbleLive, you can track conversions, and even plan everything out with a marketing calendar.

HubSpot

If you’re looking for something to help you with sales and customer service management, look no further than HubSpot- content marketing software designed with the customer in mind.

With HubSpot, you can put out quality content that will target the customers who are most likely to be interested in what you’re selling. It also comes with lead gen, enabling you to find people who have searched for queries related to your business.

Lead gen helps you to target people who are most likely to hand their money over to you.

It also comes with a funnel marketing system to make the whole process smoother.

Story Chief

One of the key aspects of many marketing campaigns is articles; they enable you to provide your customers with marketing that doesn’t feel like marketing.

They’re slightly more formal than an advertisement, but the majority of the general public will still be able to learn from them. With Story Chief, you can publish articles on several channels, increasing your chances of having other people seeing them.

With Story Chief, your team will be able to collaborate on articles with each other, enabling each member of your staff to do whatever suits them best.

For example, you may have different people to research, write, edit, and add images.

SEMRush

And coming in at the number one spot, we have the content marketing software that many of us are going to be familiar with, probably because of how often we see it before a YouTube video.

SEMrush lets you follow the process of all your projects from the very beginning when it’s nothing more than an idea, to the end result when you have a loyal customer who keeps on coming back.

The tool will also help you with other aspects of content marketing that many other software doesn’t. For example, it can give you some advice on the creation of your content, as the algorithms will know what will get the most amount of shares.

It can also suggest popular topics or headlines, comes with a google add on, gives audits, and analyses guest posts.

Review of the Best Content Marketing Platform

There are a lot of great things about SEMRush, but here are the five that I think will be most useful.

Pros

  • Keyword research. Keywords as an essential part of making sure your articles are SEO optimised. With SEM’s keyword tool, you can find which keywords are going to get you to the top of search results. 
  • Site audits. To know how well your website is going, you will need to be tracking all the information, including the number of visitors, cost per lead, and many more. 
  • Brand monitoring. Make sure your branding is kept consistent across all your channels. 
  • Massive Keyword Database. The best keywords are changing all the time. SEM rush allows you to keep on top of all of it.

Cons

On the other hand, there are also some negatives that you may want to be aware of.

  • The backlink tool does not capture all links. 
  • Some customers experience technical issues. 
  • There is no SERP analysis 
  • There are too many features for some customers
  • Keyword accuracy is sometimes a bit off.

Ultimate guide to choosing the best Content Marketing software

For those who are new to content marketing, working with content marketing software can be a little confusing, which is why I’m about to give you an ultimate guide on what this type of software can do for you.

Optimising SEO

Optimising SEO is an essential part of driving traffic up. Marketing software can help you make your website have better SEO. This will include keywords, titles, subheadings, bold text, and images. Read further on SEO

Get Audits

Audits are essential for collecting any data that you might need about your website or brand. They can help you to understand how many people are visiting you, and what part of your website is the most popular.

Project Planning

By planning out your projects, you’ll be able to take them from an idea in your head to something that will lead to customer satisfaction.

With the right software, you can set out your plans, and let the software do most of the work.

Viewable by the team

When you run a company, keeping on top of all the tasks that you need to do can be a considerable challenge.

With marketing software, the whole team can see what tasks you need to do, and who is nominated to do them.

Trends in Content Marketing, Get ready for 2021

The world is changing so fast that it can be hard to predict what will happen next week, let alone next year. But just because we don’t have a crystal ball, doesn’t mean we can’t have a good guess.

The most important thing to remember is that it’s going to be the post-lock-down year. 2020 has been a bit crazy, but with a vaccine on the horizon, 2021 should be the year that the clubs reopen, and people start to go back to living their life how they did before.

This, along with the damaged economy, is going to influence where people are going to be spending their time. It will also impact what they’ll be spending their money on.

However, just because the lockdowns are over, doesn’t mean we won’t have learnt from them. Many companies are still going to hire people from all over the world to work from home.

Not to mention, who knows what new marketing platforms there are going to be?

Summary

Content marketing software is software that makes managing all of your content marketing easier. You can access everything from one place, and working with your other team members won’t require face to face conversations.

With content marketing software, you can get better SEO, understand how to measure your website, and come up with a plan for each of your projects.

Because as Bill Gates says “Content is King”.

Without content, nobody is going to know you exist, and people will be far less likely to want to purchase from you.

Hopefully, after reading this, you will have a better idea of what content marketing software is, and how you can find the best one for you and your brand/business.

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