SEO Audit explained: What is an SEO Audit?

Many SEO experts can neglect the initial foundation and planning phase of a client’s SEO strategy and performance thereof. This is why it is essential to conduct a full and extensive SEO and website audit on the website PRIOR to any work being done.

In this series you will benefit from the below points:

  • Understanding what an SEO audit is at its core
  • What not to do in an audit
  • The fault being free & automated SEO audits
  • A list of great tools to use for the audit process
  • What aspects to cover in a full SEO audit
  • A free SEO audit template with actionable points
  • How to be the best

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What is an SEO audit?

At its core, an SEO audit is an in-depth analysis and study of a website’s inner workings, structure and overall ability to achieve its objectives.

I always break it down into these two easy points to remember:

  1. Understand that a human being will convert on your website (achieve the desired goal)
  2. But, Google has to be able to effectively show your website to humans in order for them to convert.

Make sense?

Google has to be able to access, crawl and show your websites to your audience in order for your audience to engage your website. For this process to happen, there are many tick boxes which need to be checked from a search engine perspective.

Technical VS Creative

When I mention creative, I am not speaking about the ability to design or implement layouts etc. I am referring to the ability to engage the user in a creative manner which is out the box and appealing.

The technical side refers to all of the signals (tick boxes) which Google will look at when analysing your website.

The creative side comes in when you implement types of content in the form of content, page title tags and descriptions, image selection, the flow of the pages, internal linking as well as the overall hierarchy of your website. There are many other points which fall into the creative silo which we will get to in the series.

Let’s run through some great tools to get the job done well.

These days, there are a million tools our there for anything you could possibly need to get done in the digital world. One thing I will say upfront is that any ‘quick fix’ tools or tools which promise some form of instant results in any area of SEO are generally bad and do not offer any value.

You get what you pay for with SEO tools and quick fixes never work. There are many great tools which are free to use and offer great value. Below is a short list of some audit tools to use and ones which are popular when conducting an SEO audit on a website.

The Best SEO Audit Tools