Best Content Marketing Examples

Content Marketing: How it’s been done in the past

Have you ever seen an ad for something? Read an article that’s given you links to the number one’s website? Or looked at the social media page of a brand? 

If you have, you will have seen what is known as “content marketing”. With the internet being one of the most common ways that we tend to live our lives, the value of content marketing is becoming more prevalent.

Today, we’ll be going over some of the best content marketing examples. 

In this article, I want to speak a bit about some of the people who have made content marketing work for them.

Content Marketing explained

Firstly though, let’s talk about what content marketing is. To put it bluntly, content marketing is when you market content.

I know that sounds kind of obvious, but I feel it’s necessary to put it in layman’s terms because sometimes, people speak about it like it’s more complicated than it actually is.

When we say “content”, we’re referring to something that people are going to see, which will lead to you getting more money. It could be an article, a video, a website, an image, and many other things.

Marketing is a fancy way of saying “promoting”. You want to promote your content as much as you can.

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Why is content marketing so Important?

This does, of course, lead onto the question of “Why is content marketing so important?”. And there are several reasons why content marketing can help to build your brand and bring in more customers.

Firstly, it gives you the ability to track leads. Leads are people who are not yet customers but are the kinds of people who have the potential to be customers one day. For example, if you work in real estate, your leads are going to be working professionals of childbearing age.

With so many people using the internet, it will be wise for you to capture as many of them as you possibly can. With content marketing, you’ll be able to reach more people than you would otherwise be able to.

When people see a lot of you, your brand name is going to stick in their minds more. If they see content that you have produced which they enjoy, chances are, when they think of you, they’ll be feeling some positive thoughts.

If you get it wrong

However, it’s also important to remember that you need to do content marketing right. If you get it wrong, there may be some nasty consequences.

The first one is a loss of time and money. If you put a lot of effort into content marketing and find that the results are nowhere near as good you had hoped, you will find that all of the time and money that you spend will have gone down the drain.

When done right, content marketing can give you a brilliant reputation. But when done wrong, it can have the opposite effect; people will think of your failed campaign whenever they think of you.

For example, think of Pepsi’s failed campaign with Kylie Jenner. It was supposed to be a political statement, but most people ended up mocking it for a variety of reasons.

Metrics to check  if your Content Marketing is bringing positive results

Metrics are what we use to measure the success of our marketing campaigns. Without metrics, there is no way of telling how successful your campaign has been.

However, just like in life, there is more than one way of measuring success.

Traffic

Traffic refers to how many people visit your page or website. This is going to be particularly crucial for people who run websites whose income comes from Ad Revenue.

Clicks

It’s no use having people visit your website if they aren’t going to stay there. You’re going to want people to use your website.

Using a cookie tracker, you keep on top of how many clicks your website gets, and what pages tend to get the most clicks.

Social Media Data

On social media, likes and follows matter.

By keeping track of them, you can see how successful your marketing campaign has been.

Similarly, you can see how keen people are to show your work to others by keeping track of the number of “shares.”

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Money

And finally, we have financial. How much money you make. Whether that’s from Ad revenue or the number of people buying your products.

The purpose of any company is to make money, isn’t it?

best of content

2020 Content Marketing at its Best!

Buffer

One of the best ways to do content marketing is to do blogging. This is a method that makes it feel like you’re just sharing some cool information; it doesn’t even feel like marketing at all.

One company who has managed to do a great job at blogging is Buffer, a social media helping tool. As well as getting people to blog on their website, they’ve also written guest blogs for other websites.

This has enabled them to be more recognised by Google’s algorithm.

GE

Social media is a growing industry. Just 20 years ago, most people hadn’t even heard of Facebook. But today, even the President of America is on Twitter.

One company who has mastered its social media game is GE, a company who makes turbines, jet engines, and trains.

Being a B2B company, many would think of them as dull and boring. But their usage of Instagram has brought the dull to life using influencer marketing. Currently, they have 429k followers on the site.

John Deere

Many think that content marketing only came about with the rise of the internet. And whilst the internet has made it more important, it predates the internet by a long time.

The company John Deere is known for creating machines that help with forestry. One hundred twenty years ago, before even I was born, they started a publication called “the furrow”, a magazine written for people with interest in forestry.

Even today, the magazine is still being written and published. People who enjoy the magazine are more likely to buy from John Deere.

Zomato

As human beings, we are visual creatures, and many of us have a split second where you can grab our attention.

One of the best ways to grab people’s attention is by using humour. This is something that Zomato knows well. In case you don’t know them, Zomato is a restaurant finder.

If you’re in a new area, you can use Zomato to help you to find the best places for you to eat. Because going out to eat should be a fun event, Zomato uses humour to show that even though they know about the best places, they don’t take themselves too seriously.

As a result of their comedy, they currently have 1.3m followers on Twitter.

BlendTec

Because we are visual creatures, many of us would be more likely to watch a video than we are to read an article. But when we watch a video, we don’t want to feel like we’re watching an ad.

BlendTec has overcome this problem by making their ads feel like fun viral videos with their series “Will it blend?”.

In the series, the host places all sorts of random objects into one of BlendTec’s blenders and lets the viewer see what happens. Because of the videos, BlendTec has seen sales rise by 700%.

LinkedIn

For people whose target audience are professionals or people with a keen interest in a particular area, Ebooks can be incredibly useful.

Writing an Ebook shows that you know what you’re talking about, and people will be able to trust you!

One company who’s Ebook has paid off is the social media website LinkedIn. They have written a book called “The secret sauce”, and it’s a free Ebook all about marketing.

Everyone likes a freebie, many of us will even take things we would never pay for, simply because they’re free. And LinkedIn grew their brand by writing a book and then giving it away for free.

Coca-Cola

And finally, we have Coca-cola.

Do you remember when they had that big campaign where they would write random people’s names on bottles? It caused many people to buy a bottle of coke, and post a coke with their name on social media.

It also caused people to complain that they couldn’t find one with their name on, but they could find obscure names that they hadn’t heard about in the past.

Because of this campaign, even people who wouldn’t typically have brought Coca-Cola did because they wanted a bottle with their name on.

Summary

Content marketing is an incredible thing. When you use it properly, you can increase the number of people who buy from you by a lot. And there are many ways that you can do it.

If you want to know how to do content marketing efficiently, check out our other article on how to come up with a strategy plan.

Because as one expert says “What you do after you create content is what truly counts”.

Content marketing is going to be even more significant in the future, which is why it’s best for you to gain an understanding of it now.

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Content Marketing Tools

Content Marketing Tools

The content market landscape is rapidly growing and is estimated to be worth $412.88 billion by 2021. This marks a shocking growth of 217.3 billion from 2016 to 2021. But why are businesses investing in content marketing compared to other forms of marketing? It’s cheaper and produces better results. It costs about 62% less than traditional methods of marketing while producing three times the leads.

While content marketing tools won’t replace a solid content marketing strategy or skilled content marketers, it can make life a lot easier.  Software tools can provide insight to produce better content and help make the process more efficient.

With dozens of content marketing apps and software out there, you’ll be able to find a tool to help with anything you’re looking for. Luckily, we’ve compiled a list of the top ten best content tools so that you can add them to your marketing arsenal.

What are Content Marketing Tools?

Content marketing tools are applications or software designed to make your job easier as a content marketer. App developers are becoming more creative and have engineered software to solve your daily content marketing problems.

Content marketing tools allow you to measure and track your progress. Accomplishing your marketing goals isn’t possible without a tool that can track results.

For example, using a tool such as Google Analytics can help you track website visitors and conversion. Or, if you’re looking to accelerate your growth, there are content marketing tools that make life easier. A tool like Clickfunnels allows users to build funnels using a drag-and-drop platform.

But do content management tools make a significant difference in results? The answer is yes. A tool like Hootsuite can outsource all of your social media postings so that you can schedule content in advance.

Another example is software like Hot Jar, which analyzes how traffic visitors interact with your website and allows you to see exactly how users are engaging with your content on each page.

As a marketer, you’ll see immediately what needs improvement. Content strategy tools can turn a failed marketing campaign into a successful one.

Must have tools of the trade in Content Marketing

1. Hubspot

HubSpot offers an array of useful content marketing features such as pop-up tools, chatbots, live chat, a powerful form builder, one of the most powerful CRM’s available today and a WordPress plugin. HubSpot is usually known for its CRM software to help sales teams.

However, it’s quickly turned into a full-service content marketing platform for blog creation, building your SEO, and even social analytics. In addition, this software allows you to send automatic email campaigns to your customers and leads.

Popular companies using Hotspot:

  • Subaru
  • Suzuki
  • University of Southern California
  • Trustpilot
  • Accenture

2. WordPress

WordPress is the premier tool to host and create a website. Hiring programmers and developers can be incredibly costly. Instead, WordPress has a template system and plugin architecture that enables anybody to design a fully-functional and highly converting website.

Whether you need a website for an online store, portfolio, blog, or contact page, it’s easy to create one using WordPress. It also seamlessly integrates with social media platforms, email marketing tools, and project management apps.

Popular companies using WordPress:

  • Target corporation
  • GoDaddy
  • Toyota
  • Staples Canada
  • IBM
  • Sony Music
  • TechCrunch
  • The Walt Disney Company
  • Microsoft Corporation
  • Mozilla Corporation

3. Slack

Every marketer needs a way to communicate and organize their projects. Slack is a collaboration and workplace communication tool that is designed to help teams effectively work together remotely. This collaboration tool allows users to organize chats based on specific projects or categories.

For example, you can organize your team by department. For instance, you may need to create a chat for each of the following categories, content production, content editing, social media growth, blog, email marketing, customer service, etc. You can also create new chats to introduce team members in different departments and monitor chats or for Specific clients and projects.

Popular companies using Slack:

  • Airbnb
  • Shopify
  • Instacart
  • Stackshare
  • Lyft
  • Pinterest
  • Robinhood
  • Dropbox
  • BuzzFeed
  • AMC Theaters

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4. SEMRush

One way to achieve your content marketing goals is to analyse your position in the marketplace. Google sends a lot of traffic your way if you’re able to optimize your website for technical compliance and search engine rankings. With SEMrush, content marketers can perform the following:

  • Run an SEO audit to determine search engine ranking
  • Research keywords for you to dominate in
  • Gather content ideas for you to increase your organic traffic
  • Create content and retest it with their specific content planner tools

Without SEMRush, you’d be spinning your wheels guessing what your audience is looking for.

Popular companies using SEMRush:

  • ENVOL
  • Creative Mettle
  • Fidelitas Development
  • BrainstormForce
  • Eminence Organic Skincare
  • Deloitte
  • Quora
  • Forbes
  • Boohoo
  • eBay

5. MailChimp

Depending on your niche, email marketing can be a critical component of your content marketing strategy. Email marketing enables you to connect with your prospects and create a more exclusive relationship with your prospects or customers.

MailChimp is an email marketing tool that enables users to build, send, and analyze email marketing campaigns. You’re able to create automated sequences based on an action taken. For example, if a visitor subscribed to our email list, we’ll create a sequence of emails to convert them from a cold lead to a loyal customer.

Popular companies using MailChimp:

  • Channel.io
  • Glovo
  • Barogo
  • Oxylabs
  • TransferWise
  • Postmates
  • Paralect
  • RazorPay
  • Standford University
  • Boston Globe Media
  • Duke University

6. Canva

Hiring graphic designers on your content team can be quite expensive, and learning how to use Adobe Photoshop effectively may take a long time to learn.

Canva makes creating beautiful designs easy without needing to learn graphic design skills or coding. It comes with dozens of available layouts and has templates to fit all types of sizing.

For example, you can size your designs to fit social media posts, blog cover photos, infographics, and more.

This is a must-have for all content creators who don’t have excellent graphic design skills.

Popular companies using Canva:

  • Merrimack College
  • Ignited LLC
  • Sierra Club Corporation
  • University of New Orleans
  • Canal Barge Company

Similar reading:

Is Twitter still relevant today?
Four ways SEO can maximise your social media

7. Hootsuite

Most businesses need to stay on top of more than just one social media platform and social channel. It’s best to engage your audience on the different channels where they are active on a daily basis.

Hootsuite enables brands to manage all of their social media accounts with one platform. Users can schedule their posts in advance to help systematize their posting process.

In addition, users can track all mentions of their brand on social media. You’ll be able to follow competitors and access all of your social media accounts on one platform!

Popular companies using Hootsuite:

  • Airbnb
  • FreshBooks
  • IBM
  • HP
  • University of Mississippi

8. Grammarly

Even if you’re a native American speaker, everyone needs Grammarly in their life. Grammarly will analyze your writing to ensure it’s grammatically correct and fits your writing style, whether you prefer a casual or professional tone.

It’s still important to hire editors on your team, but everyone makes mistakes. With Grammarly, you’ll never worry about mistakes again. Check all of your team’s copywriting and content writing through Grammarly.

Popular companies using Grammarly:

  • University of Denver
  • Sunlight Supply Inc
  • Flex Jobs
  • Zeno Group
  • HomeAdvisor

9. BuzzSumo

Never publish content without knowing the competition and demand for it. BuzzSumo is a marketing platform for users to research effective content. With this tool, you can view which content is performing the best and which competitors dominate each topic.

You’ll see data in granular detail such as backlinks, social shares, influencer reports. Never run out of content ideas again!

Popular companies using BuzzSumo:

  • Wix
  • BuzzFeed
  • Warner Music Group
  • Hustis Electric Car
  • Active Campaign

10. Yoast

Yoast is a plug-in on WordPress that enables users to improve their SEO. It optimizes the content for a particular keyword, previews and edits URL slugs, meta descriptions, and even suggests relevant internal links.

Being ranked high on the search engine requires your content to meet high technical SEO standards. Yoast improves your content readability and ensures your technical content is optimized for the search engine.

Popular companies using Yoast:

  • Klaviyo
  • Elementor
  • WooCommerce
  • Voce Communications, Inc
  • Preston’s College

Guide to choosing the best content tool for you

Here are several factors to consider when selecting the best content marketing tools for your business.

Budget: How much will it cost for the initial investment and ongoing cost to keep the software running. Softwares will range based on how many features you’ll need.

For example, with email marketing tools, the bigger your email list, the more you’ll need to pay.

Easy to use: The learning curve should be easy enough for your team members to use. For example, Adobe Photoshop gives advanced features for editing content; however, it can be quite difficult to use. In contrast, Canva is ideal for beginners.

Integration: Many platforms should integrate with social media and email marketing tools. For example, WordPress integrates with most apps from social media to project management softwares.

Support: Ideally, you want software that has 24/7 support. Sending email tickets and waiting a few days for a response can be disastrous for your business.

Reporting and analytics: Every tool needs a way to track your progress to gauge whether you’re receiving an ROI on your investment.

In our opinion, one tool isn’t enough. There are so many aspects to content marketing that you’ll need to delegate each task effectively. Your team should utilize different content marketing solutions that specialize in the following:

  • Research and content creation
  • Project management and collaboration
  • Content promotion
  • Marketing content management
  • Email marketing
  • SEO optimisation ideas
  • Competitor analysis
  • Optimization and Analytics

Check this New Content Marketing Tool

In 2021, many marketing platforms plan to release new features to enhance the user experience. For example, MailChimp releases its AI and smart technology by analyzing the marketplace and providing recommendations to your email marketing.

A few examples include: subject line helper, send-time optimization, product recommendations, and even recommend campaigns to send targeted customers who are more likely to purchase.

A new tool for 2021 that could be on the rise is Plannuh. It’s an organizational tool to help your CMO and CFO work together.

This is an all-in-one software that lets you manage marketing plans, campaigns, goals, budgets, and ROI for full-transparency.

Summary

Doing content marketing manually without any tools is simply inefficient and less productive. The best marketing teams use a data-driven approach to ensure every aspect of their content marketing strategy is tracked and automated. But with dozens of content marketing tools available, which ones are right for your business?

If you’re a business that relies heavily on SEO rankings or wants to improve your search rankings, we’ve written many articles on learning the basics of them.

However, there are tools designed to make SEO tactics more efficient specifically. This includes tools that will audit your website and make suggestions to improve your rankings. We’ve listed five of the best free SEO tools that you can add to your toolbox.

How do I Choose the best Content Marketing Platform for my Business?

Content marketing is one of the many aspects of our lives that could be made far easier with the right software. But thankfully, we are living in a time where such a thing is already here.

A content marketing platform is a piece of software that enables you to centralise your content marketing. You can make sure that across all of your channels, the tone is kept consistent, each department is aware of what the other departments are doing, and you can run everything from a single centralised computer.

This kind of software makes the entire content marketing process more manageable as it’s easier for people to collaborate, and there is a set path for all of your ideas to go down.

Understanding a Content Marketing Platform

A content marketing platform is designed to make marketing easier. Rather than having to treat each project separately, you manage everything from the same place. This is going to make your work more efficient, and your profits rise quicker than they would otherwise.

By using this software, you can decide what is going to happen with each project, from the very beginning of the idea, to how it will ultimately increase how much money you’re making. It can also be useful for designating who will take care of which parts of the projects.

In the past, everything would have been done via pen and paper. But thanks to software, tasks that would have taken you all day can now be done in a matter of minutes. And the list of tasks that computers can now do is growing quicker and quicker.

seo TOOLS

Here’s our top 5 Favorite Content Marketing Tools

Percolate

The first software on our list is Percolate. This piece of software is fantastic for those who wish to keep on top of their content, branding and social media.

It comes with an “asset management library”, enabling you to view everything that you might wish to in one place. This can help you to double-check everything before it goes out.

Percolate also enables you to plan your social media posts. Maybe you want to do something funny every Friday, and something inspirational on Mondays.

No matter what you’re doing, it will be far easier when you do it with Percolate.

Scribble Live

ScribbleLive allows you to manage the lifecycle of all of your content from the perspective of the customer.

You can plan their entire journey out, from the first time they see your ad, to the moment they hand their money over to you. When you understand the process that your customers go through to come to you, you’ll have a better understanding of how to repeat this process to gain even more customers.

With ScribbleLive, you can track conversions, and even plan everything out with a marketing calendar.

Related Links:

HubSpot

If you’re looking for something to help you with sales and customer service management, look no further than HubSpot- content marketing software designed with the customer in mind.

With HubSpot, you can put out quality content that will target the customers who are most likely to be interested in what you’re selling. It also comes with lead gen, enabling you to find people who have searched for queries related to your business.

Lead gen helps you to target people who are most likely to hand their money over to you.

It also comes with a funnel marketing system to make the whole process smoother.

Story Chief

One of the key aspects of many marketing campaigns is articles; they enable you to provide your customers with marketing that doesn’t feel like marketing.

They’re slightly more formal than an advertisement, but the majority of the general public will still be able to learn from them. With Story Chief, you can publish articles on several channels, increasing your chances of having other people seeing them.

With Story Chief, your team will be able to collaborate on articles with each other, enabling each member of your staff to do whatever suits them best.

For example, you may have different people to research, write, edit, and add images.

SEMRush

And coming in at the number one spot, we have the content marketing software that many of us are going to be familiar with, probably because of how often we see it before a YouTube video.

SEMrush lets you follow the process of all your projects from the very beginning when it’s nothing more than an idea, to the end result when you have a loyal customer who keeps on coming back.

The tool will also help you with other aspects of content marketing that many other software doesn’t. For example, it can give you some advice on the creation of your content, as the algorithms will know what will get the most amount of shares.

It can also suggest popular topics or headlines, comes with a google add on, gives audits, and analyses guest posts.

Review of the Best Content Marketing Platform

There are a lot of great things about SEMRush, but here are the five that I think will be most useful.

Pros

  • Keyword research. Keywords as an essential part of making sure your articles are SEO optimised. With SEM’s keyword tool, you can find which keywords are going to get you to the top of search results.
  • Site audits. To know how well your website is going, you will need to be tracking all the information, including the number of visitors, cost per lead, and many more.
  • Brand monitoring. Make sure your branding is kept consistent across all your channels.
  • Massive Keyword Database. The best keywords are changing all the time. SEM rush allows you to keep on top of all of it.

Cons

On the other hand, there are also some negatives that you may want to be aware of.

  • The backlink tool does not capture all links.
  • Some customers experience technical issues.
  • There is no SERP analysis
  • There are too many features for some customers
  • Keyword accuracy is sometimes a bit off.

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Ultimate guide to choosing the best Content Marketing software

For those who are new to content marketing, working with content marketing software can be a little confusing, which is why I’m about to give you an ultimate guide on what this type of software can do for you.

Optimising SEO

Optimising SEO is an essential part of driving traffic up. Marketing software can help you make your website have better SEO. This will include keywords, titles, subheadings, bold text, and images. Read further on SEO

Get Audits

Audits are essential for collecting any data that you might need about your website or brand. They can help you to understand how many people are visiting you, and what part of your website is the most popular.

Project Planning

By planning out your projects, you’ll be able to take them from an idea in your head to something that will lead to customer satisfaction.

With the right software, you can set out your plans, and let the software do most of the work.

Viewable by the Team

When you run a company, keeping on top of all the tasks that you need to do can be a considerable challenge.

With marketing software, the whole team can see what tasks you need to do, and who is nominated to do them.

Trends in Content Marketing, Get ready for 2021

The world is changing so fast that it can be hard to predict what will happen next week, let alone next year. But just because we don’t have a crystal ball, doesn’t mean we can’t have a good guess.

The most important thing to remember is that it’s going to be the post-lock-down year. 2020 has been a bit crazy, but with a vaccine on the horizon, 2021 should be the year that the clubs reopen, and people start to go back to living their life how they did before.

This, along with the damaged economy, is going to influence where people are going to be spending their time. It will also impact what they’ll be spending their money on.

However, just because the lockdowns are over, doesn’t mean we won’t have learnt from them. Many companies are still going to hire people from all over the world to work from home.

Not to mention, who knows what new marketing platforms there are going to be?

Summary

Content marketing software is software that makes managing all of your content marketing easier. You can access everything from one place, and working with your other team members won’t require face to face conversations.

With content marketing software, you can get better SEO, understand how to measure your website, and come up with a plan for each of your projects.

Because as Bill Gates says “Content is King”.

Without content, nobody is going to know you exist, and people will be far less likely to want to purchase from you.

Hopefully, after reading this, you will have a better idea of what content marketing software is, and how you can find the best one for you and your brand/business.

2021 Local SEO Checklist Revealed

Do you want your business to rank higher in search engines such as Google or Bing? Focussing on local SEO might be the golden ticket for you.

 

97% of people learn more about a local business by searching for them online. Plus, almost 46% of all Google searches include people looking for local information.

 

For example, “coffee places in Soho,” “marketing agencies in Stratford,” or “hardware stores near me.”

 

It’s also noteworthy to mention a study by Hubspot which found that 72% of people who do search for local businesses visit the outlet within five miles.

 

However, why is it so crucial to rank higher on any search engine? SEO Expert found out that 92% of people tend to purchase from businesses that are found on the first page of search.

 

Clearly, boosting your business’ local SEO is the critical need of the hour. However, what is local SEO, and how can one go about using it to enhance your online reputation and visibility?

 

Here is a detailed and actionable guide on a local SEO checklist which will help you understand what local SEO is and identify everything you need to start doing to boost your local SEO.

 

(Side note, please do contact us should you need local SEO services)

 

proven ideas

What is local SEO?

 

In the general sense of it, businesses utilise Search Engine Optimisation (SEO) to rank higher in a search engine for particular keywords in order to increase their visibility, keyword rankings and potential customers.

 

Similarly, when the same SEO is carried out to attract potential customers from relevant local searches in a specific geo location, the optimisation process is referred to as local SEO.

 

Now, many ask us “What is local SEO?” The answer to this isn’t just referring to the normal ‘list’ format we are used to in generic organic search results you get on any search engine.

 

I am referring to search features such as ‘local pack map’ listings, Google My Business, directions and the ‘people also ask’ section.

 

For example, have a look at the Google search engine result for “Italian restaurants in Soho.”

 

Now, the results mentioned in the upper box are called the “Google snack pack” results.

 

These are essentially local business listings that Google lists which are most relevant to your Google search.

 

If you click on “View all,” you will be able to find more local business listings relevant to your search.

 

However, all search results which are shown outside of the ‘snack pack’ box are still organic search results.

 

These are the regular search results of websites who are most likely working pretty hard to be visible for relevant searches.

 

When it comes to local SEO, the key is to ensure that your business ranks high in both these sections – Google snack pack results, Google My Business listings as well as regular organic results.

 

Aim to take up as much space on Google as possible.

 

Here’s how you can go about it.

 

Local SEO checklist

 

1. Claim and optimise your Google My Business listing

 

Many people neglect the power of an active Google My Business profile. Without a claimed and verified Google My Business, your site will not be able to establish a strong online presence in your target location.

 

Now, Google My Business is heavily integrated with other applications on your phone.

 

You must have noticed that when you search for “Petrol stations near me” on the Google Maps app to get directions to the nearest petrol station, you will find restaurants and other businesses marked on the map as well.

 

Thus, a claimed and optimised Google My Business listing will project your business on such related apps as well.

 

Your business gains more visibility on the web, and when customers search for items related to your business, your presence in those search results would be heavily amplified.

 

It takes only about half an hour to claim your Google My Business listing since the information to be added on it is pretty straightforward.

 

Checking this simple task off your local SEO checklist will help you get more phone calls from potential customers, increased traffic on your website and even more store/outlet/office visits.

 

Apart from adding your business name, address and exact location, you will need to add a few more details to make your Google My Business listing optimised. Here are a few things to fill out:

 

  • Business category (coffee shop, hardware store, marketing agency, and so on).
  • Phone number and website URL.
  • Photos related to your business or your office.
  • Listing opening and closing hours.

 

Mentioning individual and additional services provided.

 

2.Make your business website mobile-friendly

 

Mobile devices contribute to 52% of global internet traffic. Nowadays, people search for things on their mobile devices more than they ever did before.

 

Now, search engines recognise if someone is searching on their mobile devices or from their laptops.

 

Accordingly, to provide the user with a better experience on their mobile devices, search engines tend to rank mobile-friendly websites higher than the ones that aren’t adapted to mobile devices.

 

Thus, if your business website isn’t mobile-friendly, you will not rank higher on mobile device searches even if you rank higher otherwise.

 

Moreover, search engines now even penalise business websites that aren’t adapted to mobile devices.

 

This can further drop your ranking and stop your business from gaining visibility in the local market.

 

Thus, make efforts to adapt your business website for a mobile view so that you can gain more visibility with the local customers.

 

3. Stay active on your website as well as Google My Business

 

Just like any other SEO strategy, you cannot set some things in motion for local SEO and expect them to continually do wonders for your business.

 

Related Links: 

 

 

You need to continuously work on local SEO and ensure that a search engine identifies you as an active business.

 

The first part of doing so is to stay active on Google My Business.

 

Customers tend to leave reviews on Google regarding your business.

 

These reviews could be about anything – your service, customer support, product packaging, website, and so on.

 

Make it a point to actively respond to all such reviews.

 

Negative reviews here can deter other customers from reaching out to your business.

 

Resolve any such concerns mentioned and ensure that you reply to the customer letting them know that the issue has been resolved.

 

Consider doing this for not just Google My Business but other review websites as well.

 

Your Google My Business account also enables you to create Google Posts.

 

This is a micro-blogging feature that helps you post important content for lead generation.

 

Google Posts don’t just help you stay active on the search engine but also boosts conversions.

 

A study by Moz found out that regular Google Posts activity helps increase your “Google snack pack” ranking.

 

4. Shift your focus to local citations or NAP

 

One of the most important factors that help businesses rank higher in local search results is NAP or Name, Address, Phone.

 

Consistent information about your business all over the web enables search engines to further establish your online presence.

 

This form of consistency is a mark of verification, enabling search engines to trust your business.

 

If your local citations aren’t consistent, your Google My Business rankings take a dip and prevent you from ranking higher.

 

Thus, as part of your local SEO checklist, focusing on these local citations is a very important step.

 

Your local citations can either be structured or unstructured. You can choose to list your NAP in any of the two formats.

 

However, the key is to ensure the consistency of your choice all across the web.

 

Structured citations have information in a more visually pleasing manner. You can often find such structured NAPs on a company’s Facebook page.

 

On the other hand, unstructured citations are loosely formatted, and information can be put in any order you prefer.

 

If your business has already been making use of local citations, you might want to conduct a local SEO audit and check if the citations are consistent all over the web.

 

For example, suppose you are using a structured citation listing on your website as:

 

The Amazing Company
49-50 Amazing Road,
Notting Hill, UK.
Phone: 0111 222 3333

 

However, your Facebook page lists your NAP as:

 

The Amazing Company
49-50 Amazing Road,
Notting Hill, United Kingdom.
Phone: +44 (0111) 2233322

 

This is a drastic inconsistency and will be flagged by the search engines. Conduct a local SEO audit for all such inconsistencies and make all your local citations consistent.

 

5. Update your URLs for SEO

 

A crucial part of your local SEO audit includes paying stark attention to your URLs.

 

Unstructured urls implies that search engines cannot also understand what exactly is the content on this URL.

 

Since it does not describe exactly what the business page is about, search engines consider this as spam and tend to rank them significantly lower.

 

Plus, if the search engine flags such a URL, your search rankings will take an even drastic hit.

 

The idea here is to use SEO-friendly URLs.

 

A URL should clearly mention what the webpage is about  for example- local SEO services provided in the UK.

 

A search engine would be able to pick up on this clean and well-written URL and boost this website’s local SEO.

 

Thus, it will rank higher in the search results of people searching for related services.

 

Ignoring or overlooking your website’s URLs can be a big mistake that brings numerous penalties with it.

 

Thus, when conducting a local SEO audit, ensure that you clean out all your URLs and use one that closely relates to the content mentioned on that particular webpage.

 

6.Identify and regularly update all relevant keywords

 

No local SEO guide is complete without a keywords research section.

 

As a business, you must be aware of as many services you can provide your customers.

 

For example, consider that you run a plumbing services company in Soho called “Awesome Plumbers.”

 

Now, if customers know about your services, they will directly search for phrases such as:

 

  • Awesome Plumbers address
  • Awesome Plumbers phone number
  • What time does Awesome Plumbers close?
  • How far is Awesome Plumbers?
  • Awesome Plumbers near me

 

Now, this information can easily be pulled by search engines from your Google My Business listing and displayed to users.

 

However, it’s not always the case that your complete local demographic knows of your services by name. This is where local SEO comes into play.

 

You need to optimise your content and website in accordance with all keywords that are relevant for your business.

 

The key here is to brainstorm your “Services in Location.” For example:

 

  • Plumbers in Soho
  • Plumbers near Soho
  • Plumbing in Soho
  • Drain cleaner in Soho
  • Emergency drain cleaner in Soho
  • Emergency plumber in Soho
  • Affordable plumber in Soho
  • Reliable drain cleaner in Soho
  • Affordable plumbing services in Soho
  • Reliable plumbers in Soho
  • Good plumbers in Soho

 

These are just a few ideas for keywords that you might want to look into. Pick out the keywords that are unique to your business and avoid keyword stuffing.

 

If you incoherently stuff all these keywords to rank higher, the search engine will flag your business and drop your ranking.

 

It’s also a good idea to regularly update these keywords.

 

You might find that you have been trying to rank higher in local SEO by using the keyword “Plumbers near Soho,” but haven’t gotten any good results.

 

Either a lot of plumbing services could be using this keyword to rank higher, or people just aren’t searching for this particular keyword.

 

This is where you conduct a local SEO audit and change your direction. Try optimising for different variants of the same keyword, such as “Reliable drain cleaner in Soho” or “Good plumbers in Soho.”

 

7.Boost your on-page SEO

 

A crucial part of the local SEO checklist is to focus on and boost your website’s on-page SEO.

 

We’ve already discussed a part of this in point 4, “Update your URLs for SEO.”

 

However, that’s only a small part of boosting your on-page SEO. The crucial items on this mini-local SEO checklist include:

 

  • Keywords in URL
  • Keywords in H1
  • Keywords in the title tag
  • Keywords in meta-description

 

Other than making your webpage URL short and sweet, you must also include a keyword in it.

 

The same keyword should also go in plenty of H1 headings on the webpage and the title tags.

 

Search engines consider such keywords placing positive and boost your ranking in search results.

 

When it comes to URLs, you might also want to look into including the location of your services in case you operate in different areas.

 

For example, if you are a coffee shop chain in the UK, you might want to build separate web pages that cater to separate demographics.

 

Your individual URLs would then look something like,

 

yourcoffeeshopname.com/belfast
yourcoffeeshopname.com/nottinghill
yourcoffeeshopname.com/soho
yourcoffeeshopname.com/edinburgh

 

However, do take note that creating multiple landing pages for the same location is highly discouraged.

 

Search engines detect such instances as duplicate content and tend to lower your ranking drastically.

 

You will also need to put considerable effort in preparing an attractive meta-description that has at least one occurrence of your chosen keyword.

 

Search engines use meta-descriptions as a contributing factor to decide how high a website URL should rank.

 

If you are using a particular keyword in your title tag, ensure that the same keyword is included in the meta-description as well.

 

For example, if you are a cafe “Wow Burgers” that claims to sell the “Best burgers in Edinburgh” and wish to rank for the same keyword phrase, your title tag should look something like:

 

“Dine-in at Wow Burgers – The Best Burgers in Edinburgh.

 

And your meta-description should look something like:

 

“Juicy patties, warm toasty buns and the yummiest dressings – enjoy the delectable taste of the Best Burgers in Edinburgh at Wow Burgers today!”

 

8.Make your link building game strong

 

Search engines consider link signals a very important factor when deciding upon a website’s local SEO rank.

 

The last item on your local SEO guide includes making your link building game for local sites super strong.

 

The key idea here is to provide your customers not just services and products but value.

 

Doing so gives you the perfect opportunity to boost link building.

 

Consider that you are a coffee shop (London X Coffee) that does not sell bagels in Soho, and your main target audience is in Soho or the neighbouring areas like Mayfair or Marylebone.

 

To create targeted content, you could prepare an article along the lines of “Best bagels in the city to pair your London X Coffee with.”

 

In this article, you can add backlinks to all bagel shops in and around Soho that would go well with your coffee.

 

You could also consider an article such as “Affordable coffee machines to brew coffee at home” or “How to prepare blueberry muffins with just five ingredients” and link out to all items that you list in this article.

 

Final thoughts

 

This comprehensive and detailed local SEO checklist can seem a lot to take in at first.

 

However, focusing on local SEO and taking smart steps to boost it can help you gain more traffic, get more conversions and establish a solid brand image in your local demographic.

 

Once you get down to your local SEO audit and approach the process systematically, boosting your business’ local SEO can become a cakewalk.

 

References

 

http://accidentrunobora.blogspot.com/2015/10/accident-tampa.html
http://pathwaystofamilywellness.org/item/issue-50-summer-2016-article-references.html
https://www.phillyvoice.com/theyre-fighting-your-right-go-wherever-you-want-barefoot/

Why location citations are essential for your business and Local SEO

Have you ever searched for a local service, restaurant, or car dealership to find that their contact number or physical address is wrong? This is so frustrating and often companies don’t even know that their details are listed wrong!

Let’s explore how effective local SEO services including quality local citation links are essential for your business.

What are citations and what are the benefits?

A local citation will be an online reference to your business in order to provide users with core information such as your name, address, and phone number. This is also known as ‘NAP’.

There are thousands of directory websites or sites which host details relating to various companies and their location.

The goal of a citation can be summed up in 4 simple points:

  1. To verify your business.
  2. Ensure the correct contact details are present and working correctly.
  3. Provide your audience with instant access to call you or navigate to your site.
  4. Have the opportunity to rank in the local map pack and local search results.

Must have citations (bare minimum):

At a minimum, you should have the following set up with accurate business information, NAP, description, and links to your website:

  • Google My Business (GMB)
  • Bing Maps
  • Yelp

There are also social platforms where your business will need to be added such as Facebook, however, we will be exploring alternatives and more focused citation and listing sites.

On these websites, there are multiple categories to choose from when adding your website. These categories will include almost every possible industry type. Depending on how niche your business is, you should not have any problems adding your company industry with ease.

Not all sites are equal:

It goes without saying that not all websites are quality and beneficial. There are great websites and really bad ones.

But does it matter? This can be a grey area. When it comes to citations, some SEO’s feel that placing a companies details on as many platforms as possible is the way to go, regardless of how the site looks, how much authority it has and the quality of content on the site.

Use your discretion. I prefer the quality VS quantity approach, especially with pure link building. With citations,  however, it may be good to have a good mix between quality and quantity.

Local citations help build authenticity to boost local seo rankings

Do you need to build citations for local SEO?

Traditional SEO focuses on a broader scale of requirements and tactics. However, dependant on the business, it is essential to implement dedicated local SEO company, It is better to have the most holistic SEO campaign as possible which can be filtered down or added to depending on the results of your efforts.

If a company operates in multiple locations, for example, we offer search engine optimisation in London, High Wycombe, Leeds Manchester, Reading (more). Therefore, it makes sense that we have online references (citations) to our business in those specific areas.

If you are targeting multiple areas, whether global or local, be sure to take full advantage of all available local SEO tactics, as long as they are producing results and quality traffic.

In an article on local citation software by an industry-leading local SEO citation building and SEO company called Loganix, they outline a list of essential tools and software to use when creating and managing your citations. Check it out here.

Top three local citation tools:

The following tools are created to help you manage your local citations as easily as possible. To save hundred of hours, citation tools will automatically set up and create relevant citations based on the information you provide when setting up the campaigns. Be sure all of your details are correct!

1 – YEXT

Yext are an extremely popular local SEO management tool which help you manage every aspect of your local optimisation efforts. Their tool call ‘Yext Listings’ is effective, easy to use and very powerful for all your local citation needs.

An easy process:
Simply select your target location, industry, and contact details. Include relevant information about your business, add the relevant links and contact numbers and you are ready to go. Once Yext shows you all of the results, you can manually check them to ensure they are good quality (suggested) and you can also contact them regarding their local citation management services.

2 – Review Trackers (positive reviews are crucial)

Did you know that roughly 72% of customers will not engage with you until they have read reviews and user comments about your brand? A further 15% of online users do not trust a website or company which do not have reviews.

To illustrate the power of reputation and positive reviews, a study shows that the best-selling products online will have a review rating of between 4.2 and 4/7 out of 5. Roughly 90% of online users will need under 10 reviews to make up their mind about a product, service, or company. This forces companies to ensure the best possible service to their customers, high quality of their products and accountability.

To illustrate how perception is everything, let’s explore a tricky industry which generally has a Bad reputation – used car dealerships. I found a local car dealer in London and by typing their brand name, the following appears in Google search:

The car dealer is promoting trust and a good reputation. Out of 234 Google reviews, they have an overall rating of 4.6/5 as well as 121 votes on Facebook.

This goes a long way in promoting authentication and reliability.

In the used car industry, people can be sceptical from the get-go and it is essential to convince them that your business stands out from the rest and not fall into the box of ‘dodgy’ car dealers.

Even on an expensive purchase, positive reviews in the form of visually appealing gold starts goes a long way to grabbing the sale.

The image on the right is the first element you will see in Google when searching for ‘dyson vacuum cleaner’,

Google reviews have a great impact on your business in Local SEO

3 – Bright Local

Another provider of local citation tools and software, Bright Local take it a step further with a full suite local SEO platform with capabilities further than just citations. I have also found that they offer niche citations sources which is extremely helpful if your offering is very targeted and focused on uncommon areas.

You also have full access to data aggregators which will then send your company information across a wide range of platforms. I would definitely suggest Bright Local for a comprehensive offering for your efforts.

Reputation:

Search engines consider the type of information and mentions of your brand from a wide variety of sources on the web. They understand sentiment too, therefore too many bad comments and reviews will hurt you.

It makes sense to have your business listed in a wide variety of trusted online sources and directories so that Google can verify that you do exist and that your brand is trusted.

If your site is listed on a platform with outdated information or incorrect details, Google will be unable to verify it.

Be sure that your details and reputation are of the highest quality and accuracy in order to found and perceived in the best way possible for both users and search engines.

Down to what matters:

Do you build local citations purely for Google? Yes and no. The ultimate goal is also to get relevant traffic from the citations. This is where quality VS quantity come into play.

If a source of your citation is low quality, you will not get any traffic as the source of your information looks bad. Perception is everything.

DENTAL SEO

How do you track the performance of your citations?

Apart from the readily available tools from Google, such as Google analytics (check referral traffic and engagement metrics from citation sites), there are many local SEO reporting tools.

If you are building citations for a client or your company, be ready to show the results of your efforts in a positive and relevant manner for company owners and stakeholders. You need to make a business case for the time and investment involved in building citations.

In my experience, citations can often break or get removed for some reason. This is not always the case but how do you know if a link is broken or if a citation is missing?

There are dedicated tools for this, just as there are specific tools which help you monitor every other aspect of your SEO work.

Two tools which are popular for this are Screaming Frog (amazing tool) as well as Little Warding.

It is suggested to get serious about your tracking with focused parameters and URM tracking. This way, you will have no doubt as to where the traffic came from and how well the citation is working.

You can use one of the many UTM tracking builder tools, such as Google’s campaign URL builder.

Go ahead and add the relevant fields and produce the tracking code. You can then add the exact parameters and campaign source directly into analytics and find it easily.

Conclusion:

Think of local citations as a way to show authenticity and trustworthiness. It is also good practice to be visual and present on as many relevant platforms as possible.

Do all you can to ensure the best reviews, contact details and information about your business on quality citation sources and sites.

 

Is Twitter Still an Effective Marketing Channel in the UK in 2020?

It’s an unfortunate truth that Twitter isn’t what it once was.

By the first quarter of 2015, the social media site had grown to 302 million users, and while the number of people regularly using the site today aren’t too far off that, growth has stagnated over the past five years and the quality of content on Twitter has changed somewhat.

social media

It’s no longer the go-to chic social networking site of up-and-coming tech start-ups and high-end luxury brands – but that doesn’t mean its fallen into irrelevancy just yet; Twitter marketing still has a valuable place in a successful digital marketing strategy.

Is Twitter declining in popularity?

Without a doubt, yes.

To be clear, though, Twitter is still used by millions of people around the world. In Q4 2018, Twitter had over 320 million active users, the lowest user figure on the site for two years.

By 2020, Twitter has changed their criteria and now count 145 million monetizable daily active users; this number isn’t just users, but those users who are active enough on Twitter to see ads and bring in revenue to the site.

This is actually an increase of 17% on Q3 of 2017, which might indicate that Twitter is seeing a small resurgence in popularity, though it’s important to note that in comparison, Instagram has reported having over 500 million daily users.

However, if we assess Twitter by another metric – daily tweets – we can see a fall of over 200,000 Tweets per day between Twitter’s peak in 2014 and 2018.

Twitter use is changing!

The relationship between these two statistics can be seen as an illustration of the changing landscape of Twitter.

In 2014, Twitter was largely a tool for communication and networking between individuals and companies, whereas in 2020 it is more often used as a source of news and debate; this was already the case in 2017, when 74% of Twitter users reported using the site for their daily news fix.

Because Twitter is a social networking site which basically consists of user-generated content, this change in use has a huge impact on what Twitter essentially offers.

An uptick in users, but a fall in daily tweets, imply that more and more people are using twitter to read and retweet, but not take an active part in conversations.

While this might not sound problematic at first, it is for a social site which relies on users taking part to maintain a strong, varied content base.

Can Twitter still be an effective way to market for UK businesses?

Just because growth on Twitter is slowing, this doesn’t mean that it’s not still relevant in 2020.

In fact, despite stagnating user numbers, Twitter advertising engagement was up 23% in Q3 2019. With millions of users around the world – and 14.1 million from the UK alone – Twitter is a huge audience that shouldn’t be ignored.

What’s important now is that Twitter doesn’t make up your entire digital marketing strategy; it should simply be one aspect of a strategy which targets a range of social media platforms and websites, including both Twitter and platforms seeing more growth like Facebook and Instagram.

A lot of content can be cross-posted on various social networks, so creating and maintaining a Twitter account to increase your brand’s presence among Twitter users doesn’t have to mean creating a boatload of new content; it’s just another avenue of communication with potential customers to manage, and the more of these you leave open, the better.

Twitter’s design also makes it a convenient platform for consumers to get in touch with companies directly, and it remains a popular method of B2C communication in 2020.

While marketers must always keep an eye to the future, even somewhat outdated social media platforms offer high-value marketing opportunities; ultimately, for the small amount of work that it takes to set up and maintain an active Twitter account, a reach of 14 million UK consumers isn’t bad going.

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