Publishing more content can lead to higher search engine rankings, more traffic visitors, and more sales. About 4.4 million blog posts are published daily, demonstrating that businesses value website content. However, your content needs to be high-quality and relevant to your audience.
Most writers and content creators tend to struggle with creative burnout or content blocks that inhibit their ability to produce more content. This creative frustration can lead to burn out and cause you to stop producing content. The solution is finding a system that gets you out of your funk and generates website content ideas.
Content blocks can be applied to all forms of content creation, including blog posts, podcasts, videos, and ebooks. Luckily, there are some hacks that you can apply, such as changing your environment or using a few research strategies to help you churn out more website content ideas.
Facing the reality of creative burnout
According to Gallup, about 45% of millennials experience burnout from time to time. Many companies don’t create a burnout program for their employees. In fact, only about three out of ten managers will even address burnout. Improving burnout and getting out of writer’s block is crucial to succeeding in your website content. Doing work that is unfulfilling or overworking yourself can lead to a lack of creative ideas. It’s best to step away and recharge before coming back to work. Typically, you’ll get your best creative ideas for website content outside of your work environment. We’ve laid out the groundwork by providing ten ways to find creative inspiration.
Finding creative inspiration again
1. Write a topic list
Instead of sitting down and deciding what to write about, it’s always best to prepare your content headlines and topics in advance. Spend a few hours creating a long list of potential topics to write about. Use this time to research new business website content ideas that would benefit your audience. This list of topics should be enough to last you for about one to two months. It’s easier to brainstorm topics when your mind is focused on one thing.
2. Review blog comments
When coming up with good website content ideas, you’ll want to review blog comments from your previous post. If your blog comments haven’t received much engagement, look at competitor blog comments. Get inspiration from what the audience is saying about a specific topic. Sometimes readers can provide feedback or input on ideas you’ve never thought about.
3. Scan through your social media follower’s pages
Those who are passionate about a particular interest or topic will usually post about them. For example, your audience might post about a beauty product they’ve tried or share their experience of a new diet. You can look within Facebook groups to find out what people are saying about a subject. Also, consider asking your followers for feedback by asking for replies to your latest post.
4. Look through competitor websites
Sometimes it’s best to comb through competitor websites or even authority leaders. Never plagiarize or outright steal their work. However, you can use their topics and headlines to draw ideas from them. The idea is to take their ideas and make them even better. You can read through their comments section to see if there were points that the blog post had missed.
5. Conduct interviews with your audience
The best way to understand what your readers want to learn is to ask them. Conduct interviews with your audience so that you can put yourself in their shoes. If you get them talking, you’ll find that they will make some interesting statements. Record the interviews and listen to what their worries, fears, desires, and dreams are.
6. Use topic generator platforms
If you’re stuck, sometimes it might be useful just to use a few topic generator platforms. These platforms spit out ideas whenever you enter a topic or keyword. They might give you headline titles or ideas about topics that will perform well based on engagement statistics. Here are a few topic generator websites:
7. Try Google search suggestions
Given all the data that Google has compiled, they can often offer you suggestions on related keywords or topics that people are looking for. If you type in the keyword “email marketing,” you may find suggestions like:
- Email marketing software
- Email marketing services
- Email marketing jobs
- Email marketing best practice
- Email marketing templates
- Email marketing strategy
You can then go through each article’s titles on the first page to see the kinds of articles being written.
8. Create a top 10 list
One easy content idea is to create a list post. Write about any subject and make a top ten list of it. For example, “top ten barbecue grills for the summer” or “best winter jackets under $100.” These posts are fairly easy to write and are easy for readers to consume. They can simply scan through the article fast and give them something to act on immediately.
9. Talk about common misconceptions or mistakes
People love being surprised, especially when it’s something they never would’ve thought of. For instance, you can write about “the three reasons why your resume is getting thrown in the trash.” This hits a big pain point for job seekers and makes them want to click on your blog post. Write about common beliefs that are mostly a myth. Another great example is “why reading fitness magazines is keeping you overweight.” These headlines tend to relate to a person’s biggest fears are.
10. Write case study content
A case study adds social proof and credibility to your website. Ask your best customers to share their stories about how your services or product has changed their life. Make sure to get details on what they were like before meeting you and how the result your business has brought to them. If you don’t have quantifiable results for a case study, use an industry case study. Ensure that the case study points out the problem, and how the solution is similar to what you have to offer.
Besides the strategies on increasing content inspiration, make sure to create an inspiring environment to write in. Start by keeping your workspace organized. Next, include things in your workspace that inspire you to perform at your best. This may include quotes or pictures. For example, putting a picture of your hero might inspire you to perform like someone you admire. Vision boards can serve as a reminder to work hard to chase your dreams.
How to generate content ideas for a business website
The purpose of a business website is to sell your services or products to your audience. A business website tends to be more ‘corporate’ and ‘professional,’ meaning you should be writing B2B content. B2B content is writing content directly to develop your brand affinity, which drives leads and sales to other businesses.
You can leverage your competitors to create better website content. First, find the top-ranked articles in a niche. Then look at which keywords they are ranking for. Make sure to note down which content types they have ignored in their articles. They might’ve missed a FAQ’s section in the blog post, or maybe you can add an infographic to make your blog post better than theirs. Your blog post should be more comprehensive and easier to read than your competitors. Remember that it’s important to ensure your content is unique because Google will notice and rank your articles higher.
The ultimate creative ideas for website content
Sites to help you find inspiration
Often, we need a little boost. Luckily, there are websites out there that we can draw inspiration from to help us find content. Whether it’s an idea generator site, a forum, or a site that pumps out trending topics, going through these when we’re stuck can spark creative ideas in our minds.
BuzzFeed – BuzzFeed is the home for finding breaking news, celeb gossip, quizzes, videos, and vital journalism. You’ll find everything from DIY hacks, tasty food recipes, trivia, quizzes, and other shareable content.
Quora – Quora is a platform for anyone to ask and answer questions. Connect with others and gain insights on various topics.
Pinterest – Pinterest is one of the best social media for visual inspiration. It allows you to create and follow visual boards of images that are related.
Reddit – Reddit is one of the best ways to find out what people are talking about. It consists of subcommunities where anyone can chime in and start conversations. Join in or browse through conversations to see what people are struggling with.
YouTube Trends – YouTube Trends is a section on Youtube that enables users to view what is trending on YouTube and worldwide. These are a wide array of videos that have surfaced recently that many viewers find fascinating. Some are predictable, like music videos, while others can help you gain insight into what is gaining attention. For example, in 2017, bitcoin took the world by storm. Being one of the first to create content on bitcoin may have attracted many new visitors to your site.
Sometimes we find quotes to be both motivational and comforting. Finding a good quote can help you relate and make sense of how you’re feeling. Here are a few quotes to remember any time you have writer’s block. You may want to hang these quotes up on your wall next to your work desk.
- “Don’t waste time waiting for inspiration. Begin, and inspiration will find you.” – H. Jackson Brown Jr.
- “Writing about a writer’s block is better than not writing at all.” – Charles Bukowski.
“All writing problems are psychological problems. Blocks usually stem from the fear of being judged. If you imagine the world listening, you’ll never write a line. That’s why privacy is so important. You should write first drafts as if they will never be shown to anyone.” – Erica Jong.
We all get stuck sometimes. Sometimes, we experience fear or anxiety that block our brains from coming up with great ideas. In that case, we can use tactical strategies to bypass our brain. Using google suggestions, topic generators, and finding ideas from our competitors doesn’t require much brainpower. But, what is the best method that you’ve found to gain creative inspiration?
Once you’ve generated a topic, you’ll need to find out which keywords you can rank to drive traffic to your site. Check out our recent post about how to outperform your competitors using a proven keyword research strategy.